The Spring Festival has entered the final countdown, when you are still busy purchasing melon seeds and sugar oranges in the supermarket, young people have begun to buy a very new kind of New Year's goods - electronic New Year's goods.
In addition to traditional digital products, it has a new meaning - during the Spring Festival, virtual goods that can provide emotional value in response to the situation can be called electronic New Year's goods.
For example, video platform members, New Year-themed mobile phone wallpapers, New Year's greeting emojis, WeChat red envelope covers, AI customized New Year's greeting text messages, etc., are all electronic New Year's goods favored by the post-00s.
A new "New Year's three-piece set" after 00 will fill the online New Year's flavor
"The flavor of the New Year is not only available offline, but also online. ”
For the post-00s, New Year-themed mobile phone wallpapers, New Year's greetings, and auspicious words have replaced perms and nail art, and have become the new "New Year's three-piece set".
"I don't know what New Year's greetings to send, so let's send an emoji. ”
In the past few days, Xiao Wu, a post-00s generation, is busy buying a "must-have artifact for Spring Festival socialization" - New Year's greeting emojis.
She said that many New Year's greetings are now online, and using emojis to express her heart is also a novel way.
She collected all kinds of good-looking emojis, including cartoon IPs and Year of the Dragon elements, some of which were bought with money. "You can get a set of dynamic cute emojis for a few yuan, which is worth it. ”
Blogger @PoPoPo used photos of his own kittens to make 18 New Year's greeting emojis, which were liked by more than 10,000 netizens in a few days. "Nowadays, everyone doesn't like long New Year's greeting text messages, send a meme, easy and convenient to start or end the topic, everyone likes it. She said.
Xiaohan, a post-00s college student, is keen on collecting red envelope covers. She has a total of 2 collections, one is cute, and the other is slightly more formal, "Cute to send red envelopes to classmates and friends, and use formal ones in the 'blind date and love family group'." There is a new red envelope cover for the New Year, which looks auspicious and festive. There is not much money, and there must be a sense of ceremony, which will fill the online New Year's flavor. ”
Xiao Zheng, who was born in 2002, prepared a New Year-themed mobile phone wallpaper: "Wallpaper is like a mobile phone case, which can express the thoughts and wishes of the moment. ”
The more attentive young people also purchased AI New Year's greeting videos and AI personalized New Year's greeting text messages, playing technology clearly.
Why young people are keen on electronic New Year's goods "want to re-embrace the Spring Festival in their own way"
Xiaohan specially bought a member of the video platform before the Chinese New Year.
"In a few days, I have to drive back to my hometown Shandong with my parents, and it will take more than ten hours on the road, and I can pass the time on the long road. She said that staying at home during the Chinese New Year can also watch movies and TV series with your family, which is also a way to get together.
"There is often a discussion on the Internet that young people are becoming less and less fond of the Chinese New Year, and I think it is not so much that they don't love the Chinese New Year, but that young people are embracing the Spring Festival in their own way. We hope that the Chinese New Year will not be so much red tape, but relaxed, pure, and able to truly enjoy the happy time of family reunion. Xiao Han said.
Just as young people buy electronic New Year's goods, it actually reflects a form of young people's participation in the New Year, and it also expresses a young attitude towards life.
"New Year's greetings among young people are not about visiting relatives and friends of the older generation, but more about greetings and blessings. Xiao Zheng said, "We and many of our classmates and friends are actually 'netizens', not in the same city, and traditional concrete products are not suitable." ”
In Xiao Zheng's view, electronic New Year's goods will not have a financial burden, it can not only convey New Year's wishes, but also provide just the right emotional value, which is a very cyber and youthful existence.
"Dissolve things that look grandiose in your own way and create a relaxed and happy atmosphere. An e-membership or a funny meme can convey our lighter attitude towards life and New Year's wishes. Xiao Zheng said.
Editor: Li Geli
Source: Chao News