Chery got off to a good start to the new year, with sales exceeding 200,000 units for the fourth consecutive month

On February 2, Chery Holding Group announced its sales volume in January 2024: the group sold 201,000 self-owned brand vehicles, a year-on-year increase of 107.5%, and its monthly sales exceeded 200,000 units for the fourth consecutive month.

Specifically, among the main independent passenger car brands of Chery Group, Chery brand sold 135,100 units in January, a year-on-year increase of 93%, Xingtu brand sold 8,930 units in January, a year-on-year increase of 87.9%, and Jietu brand sold 43,000 units in January, a year-on-year increase of 168.3%, and ushered in the 1 million vehicles off the assembly line in January, which took 65 months.

In addition, Chery Group launched or released a number of high-end electric products on the super hybrid and E0X platforms in January. At the beginning of this year, the Chery Fengyun A8, which is the first to be equipped with the Qikunpeng super hybrid C-DM, was officially launched, and the Jietu Shanhai T2, also based on the Kunpeng super hybrid C-DM, rolled off the assembly line on January 22 and is scheduled to be launched in the first quarter of 2024.

Chery Fengyun A8

In terms of high-end pure electric products, under the pressure of the price war of competing products, Chery announced at the beginning of the year that the first model of the Xingtu Star Era, the Xingtu Star Era ES, will add a version of less than 200,000 yuan, which is 27,000 yuan lower than the previous starting price, and the price of other versions is reduced by 20,000 yuan. Subsequently, on January 19, Chery rolled off the assembly line of the second model of the Xingtu Star Era series and the first SUV model - Xingtu Star Era ET, which is also based on the E0X platform and is scheduled to be launched in the first quarter.

Star Journey Epoch ET

In terms of overseas markets, Chery's exports in 2023 reached 937,000 units, a year-on-year increase of 101.1%, accounting for about half of the total sales, and maintaining the No. 1 export volume of Chinese brand passenger cars for 21 consecutive years.

Jie Tu Shanhai T2

In the past 2023, Chery Automobile sold 1,881,300 vehicles, a year-on-year increase of 52.6%. In January this year, Chery Automobile also announced that it would set "sales growth rate exceeding the industry by 10-20 percentage points" as its 2024 goal, and fully focus on new energy. According to Chery's target, the sales growth rate this year should be more than 13%-23%, that is, the annual sales volume will be more than 2.126 million to 2.314 million units.

At the same time, Chery's four major brands will be fully electrified this year, aiming to enter the top five new energy vehicles in China. In 2024, Chery will launch more than 13 models under the Chery brand, Xingtu will launch 3 fuel models, 3 C-DM hybrid products, 2 pure electric products and 2 extended-range electric products, Jietu will launch more than 15 models, and iCAR will launch 8 models within 3 years, aiming to enter the top five pure electric brands.

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