On February 2, Dreame Technology's world's first bionic "dual" robotic arm new product launch conference was held in Suzhou. At the meeting, Guo Renjie, President of Dreame Technology China, shared the performance results of Dreame Technology's global development. Guo Renjie said that from 2019 to 2023, Dreame Technology will have a five-year compound annual growth rate of more than 100%, leading the intelligent cleaning industry in terms of growth rate, and has become a leading brand in the global intelligent cleaning industry.
At the same time, Dreame Technology released a number of flagship new products at the meeting, including the world's first integrated robot X40 series with bionic "dual" robotic arm tip sweeping and mopping, the flagship S30 series sweeping robot with inclusive technology, H30 Ultra floor scrubber that can lie flat at 180° and clean the bottom, and the "pocket stylist" Dreame Pocket high-speed folding hair dryer.
Guo Renjie said that Dreame Technology continues to lead industry innovation in multiple categories and brings new experience value to global users by virtue of the technology strategy of "technology all-encompassing + bold innovation" and the rapid iterative precipitation of technology.
Based on the pain points of users, we created products and launched the world's first bionic "dual" robotic arm
Guo Renjie shared Dreame's exclusive user research methodology at the meeting, and he believes that before making a product, it is necessary to fully understand consumers, gain in-depth insight into the pain points of consumer needs, and accurately launch innovative products around the pain points.
Taking the Chinese market as an example, Dreame Technology has discovered the three major pain points of users' household cleaning through various channels such as user evaluation, e-commerce platform research, one-to-one research and user internal testing, including difficulty in corner cleaning, difficulty in post-use maintenance, and lack of intelligence.
Based on this, Dreame Technology has launched the world's first bionic robotic arm technology, active base station self-cleaning, path planning based on intelligent algorithms, and industry-leading obstacle recognition capabilities in sweeping robot products.
The Dreame X40 series sweeping robot released at this meeting has further upgraded a variety of technologies and is equipped with the world's first bionic "dual" robotic arm. The bionic "double" robotic arm is based on the expansion of the bionic robotic arm rag pioneered by Dreame Technology, and the industry's first liftable side brush expansion has been added, so that the Dreame X40 series sweeping and mopping integrated robot has realized the linkage of the side brush and the wipe's arms for the first time, and achieved 100% dead corner coverage in the cleaning of the corners and gaps of the house.
The relevant person in charge of Dreame Technology's sweeping robot BU said that the major iteration of the bionic "dual" robotic arm of the Dreame X40 series sweeping robot is the "optimal solution" for cleaning the corners of the house so far.
After a large number of data tests in the Dreame laboratory, the Dreame X40 series can achieve nearly 100% coverage of the inside right angle & straight line edge of the suspended cabinet in household cleaning, aiming at the low gaps that are difficult to clean in daily life, the Dreame X40 series can greatly improve the area of the hanging cabinet along the straight edge through the expansion of the side brush, which is 71% higher than the previous generation technology, and once again expands the cleaning ability of the sweeping robot.
At the same time, Dreame X40 series also continues to improve the cleaning ability of the bionic robotic arm technology 3.0, which can realize the cleaning of the dead corner of the wall <1mm, and can also highly imitate the cleaning effect of human hands, and can also extend the bionic robotic arm into 4cm for deep cleaning at the bottom of all kinds of furniture and electrical appliances with a gap height greater than 1cm, fully solving the pain points of cleaning the dead corners of every family.
In addition, Dreame X40 series sweeping robot adopts the world's first mop + roller brush + side brush "triple lifting system", with the wipes removal function, it can achieve the ultimate dry and wet separation effect, and truly realize "dry sweeping without water, wet mopping without mud".
Guo Renjie said that as a cutting-edge flagship product with a number of industry-first technologies, Dreame X40 series sweeping robot will once again lead the innovation and development of sweeping robot industry products to a new height of product innovation and function, such as the industry-leading 12000Pa peak suction, the industry's first active base station self-cleaning 2.0, the industry-leading active cutting anti-winding roller brush 2.0, and the industry-leading 80 kinds of obstacle recognition.
In terms of price, the price of Dreame X40 series starts at 5699 yuan, the price of Dreame S30 Pro Ultra starts at 4299 yuan, and the price of Dreame S30 Pro starts at 3999 yuan. At present, the two new products of Dreame S30 Pro Ultra and S30 Pro have been pre-sold on Tmall and Jingdong platforms, and the Dreame X40 series has also opened a one-yuan reservation at the same time.
Floor scrubbers and hair dryers were released to meet the diverse needs of global consumers
For a long time, in order to meet the diverse and personalized needs of global consumers, Dreame Technology has continued to explore the application scenarios of innovative technologies in the field of user life intelligence. At present, Dreame Technology has completed the multi-category three-dimensional layout of intelligent cleaning home appliances with four categories: sweeping robots, wireless vacuum cleaners, intelligent floor scrubbers, and high-speed hair dryers.
At the meeting, in addition to the Dreame X40 series sweeping robots, Dreame Technology also released flagship new products such as the all-round machine King H30 Ultra floor scrubber, the whole house cleaning master H30 Mix floor scrubber, and the "pocket stylist" Dreame Pocket high-speed folding hair dryer.
Dreame floor scrubber H30 Ultra can support 180° perpetual water-air separation and lie flat, which solves the problem that the previous floor scrubber could not clean the dead corners and gaps at the bottom of sofas, beds, tables and cabinets. At the same time, in order to help users push and pull forward and backward and save effort, Dreame Technology also uses servo in-wheel motors for the first time in the industry to achieve intelligent front and rear two-way assistance.
The H30 Mix floor scrubber, a floor scrubber, a vacuum cleaner, a mite remover, a dust collector, and other multi-functional functions, can be used to clean indoor floors, carpets, desktops, cabinets, mattresses and other locations in one machine.
Also launched at this meeting was the industry's first fully foldable high-speed hair dryer - Dreame Pocket high-speed folding hair dryer. This hair dryer subverts the figure 7 shape of the traditional hair dryer, with innovative flexible folding technology, the first 0°~180° full folding design, making lightweight and portable a reality, and can become a "pocket stylist" around users anytime and anywhere.
In view of the fact that it is difficult for lightweight and compact products to meet the needs of multiple styling, Dreame Pocket high-speed folding hair dryer has pioneered the design of "one machine for multiple purposes", which can achieve the triple processing capacity of blow hair, curly hair and straight hair in one piece by matching multi-form nozzles and modes, making it easy to handle daily styling and becoming an ideal choice for consumers to be an efficient and convenient styling tool.
In terms of portability, the "flexible folding technology" of Dreame Pocket high-speed folding hair dryer has achieved a major breakthrough at the technical level, and its root folding technology allows the handle to bend freely between 0°~180°. When fully folded at 0°, the Dreame Pocket high-speed folding hair dryer is only the size of a mobile phone, and the body weighs only 300 grams, so users can easily put it in a handbag and carry it. With the blessing of ergonomic curve design, the whole machine is not only comfortable to hold, but also balanced weight, which is very suitable for carrying around on business trips and travels.
The growth rate is like a bamboo, leading the growth of the global intelligent cleaning industry
As a global technology company, Dreame Technology has adhered to the global layout since its inception, and has taken the lead in developing business layout in Europe, Southeast Asia, Japan and South Korea and other countries and regions. After years of development, Dreame technology products have been sold well in more than 120 countries and regions around the world.
Guo Renjie revealed in the sharing that in 2023, the business growth of Dreame Technology International Zone will reach 120% year-on-year, and the overall performance of the whole year has achieved an "impossible triangle" of the industry of efficiency improvement, high-end and market share, and the business growth rate is like a bamboo.
According to GfK data, in October 2023, Dreame Technology became the No. 1 brand in the retail share of the large cleaning category in the Chinese market. In the categories of sweeping robots and floor scrubbers, Dreame Technology has also achieved the achievement of TOP2 in the category with a market share of more than 20%.
At the same time, Dreame Technology has won the first market share in many regional markets around the world with its sweeping robots. Among them, according to GfK data, from October to December 2023, the market share of Dreame sweeping robots in the German market increased from 33% and 34.8% to 37.5%, ranking first in the industry, and in the Italian market, Dreame sweeping robots ranked first in the industry market share in November 2023.
Guo Renjie believes that the reason why Dreame Technology can become a leading brand in the global intelligent cleaning industry and lead the industry in terms of growth rate is due to Dreame's adherence to the policy of globalization + localization, and its continuous technological innovation with the strategy of "full technology encirclement + bold innovation". In the future, Dreame Technology will continue to practice the brand concept of "applying cutting-edge technology to family inclusiveness", continue to meet the diverse and personalized needs of global consumers, liberate users' hands with technology, and allow users to have more time and energy to pay attention to themselves, enjoy life, and pursue their dream life.