Recently, with the theme of "Overcoming Obstacles and Expanding Together in 2024", the MAN Commercial Vehicle (China) Dealer Annual Conference was successfully held in Kunming. Thilo Halter, President of MAN Commercial Vehicles Greater China, and a number of department heads and dealer representatives from all over the country gathered together to review MAN's achievements in 2023 and discuss the development blueprint for the new year.
Adhering to the service concept of customer first, MAN Commercial Vehicle takes the excellent quality of German Seiko as the cornerstone, and relies on innovative technology and powerful products to continue to provide strong impetus for the Chinese commercial vehicle market. In 2023, MAN Commercial Vehicles achieved another bumper harvest in terms of sales performance and reputation in China, ranking second among imported commercial vehicle brands in terms of market share and sales, winning the trust and recognition of our customers.
Mr. Thilo Halter, President of MAN Commercial Vehicle Greater China, said in his speech at the event: "In 2023, in the face of a series of market challenges and operating pressures, MAN and its dealer partners have overcome the difficulties and made steady progress, and the market share of chassis and tractors has increased. Looking forward to the future, MAN will continue to cultivate the Chinese market, provide more value-added products and services based on customer needs, and lay a solid foundation for MAN's long-term growth in China. ”
Focusing on the core business, the heads of various business units of MAN Commercial Vehicle also took the stage at the meeting to share their achievements and experiences in 2023 and elaborate on the development plan for 2024. Mr. Richard Brown, Director of Sales, Product & Certification of MAN Commercial Vehicles (China), said that the quality-first product strategy and comprehensive and considerate service model have opened a new channel for MAN to develop in depth. In 2024, MAN will adhere to its growth strategy, focus on building tractors that are more suitable for the needs of the Chinese market, strengthen its leading position in the field of special vehicle chassis such as fire trucks and oilfield vehicles, and actively expand more market segments to explore new growth opportunities.
Ms. Wang Yuejin, Senior Manager of Finance, introduced MAN's solid financial performance in China, with sales, profit margins and various operating results rising. In the new fiscal year, MAN China will continue to optimize the support policies, increase financial support for dealers, help dealers strengthen their competitive advantages, and jointly create a mutually beneficial and win-win cooperation model.
Always put customer satisfaction first, Mr. Cheng Lianghui, Director of After-sales, further added that MAN's fully operational training center provides strong support for building a first-class service team with an advanced and professional teaching system. In terms of spare parts support and maintenance plan, MAN will also actively explore new models to provide customers with more convenient and efficient after-sales service.
In order to cope with the rapid development of the market environment, Mr. Zhu Jinbo, Director of Network Development Department, emphasized that MAN will promote the construction of a close-knit and dynamically interconnected dealer network, maintain the flexibility of business policies, and provide more competitive support for dealer partners to achieve a win-win situation.
Mr. Yu Zhen, Head of Marketing Communications, summarized MAN's communication strategy and achievements. He pointed out that MAN's multi-angle and all-round integrated communication model has effectively improved the communication stickiness with customers. In the future, MAN will continue to strengthen its brand driving force and show its lion style through rich digital content and offline activities.
The successful holding of the MAN Commercial Vehicle (China) Dealer Conference will boost MAN's relay efforts in the new year. In the future, MAN will continue to work with dealer partners to create greater value for Chinese commercial vehicle users with excellent quality and efficient service.
Source: MAN Commercial Vehicle China