On February 1, the Ministry of Commerce of the People's Republic of China and other five departments jointly issued a notice to announce the third batch of Chinese time-honored brands. The "Tianzhihong" brand of Anhui Qimen Black Tea Development Co., Ltd. won the honorary title of "China Time-honored Brand"!
"China Time-honored Brand" refers to an enterprise or brand with a long history of establishment, products, skills or services that have been passed down from generation to generation, with a distinctive traditional cultural background and profound cultural heritage, and has been widely recognized by the society and formed a good reputation. It has the attributes of representing historical bearing, cultural connotation, and national business card, and has high economic, cultural and social value, and also bears greater social responsibility.
Created in the late Qing Dynasty, Qimen black tea has been enjoying a reputation for its ultra-high quality and unique charm for more than 100 years, and has been exported to overseas as the "tea piece" of Chinese tea. In 1915, Qimen black tea won the gold medal of the Panama World Expo, which was the name of Yanghua tea and the ambition of Zhenhua tea.
In 2008, several generations of Qi Hong's master Qi Hong's refined and honed Qimen black tea production skills were able to represent black tea and be the first to be selected as a national intangible cultural heritage project.
Tianzhihong has won a number of honors and has been honored as a well-known trademark in China. In 2015, Tianzhihong participated in the Milan World Expo on behalf of Qimen Black Tea and won two World Expo Gold Medals, continuing the century-old glory of the Keemun Black Tea World Expo Gold Medal. In 2022, the production skills and related customs of Qimen black tea were included in the list of intangible cultural heritage of mankind, and Qimen black tea ushered in new opportunities for development.
Throughout the development history of Qi Hong, from the creation of Qi Hong to the black tea industry of Tianzhi, it is a century-old continuation and continuity. From the founder Hu Yuanlong to Wang Chang, it has been passed down from generation to generation and is in the right vein. Tianzhihong has always contained the history, culture and value connotation of Qi Hong, bearing the quality glory and rejuvenation dream of Qi Hong, and now it is taking on the responsibility and glory of Qimen black tea "China time-honored brand".
Tianzhihong won the "China Time-honored Brand", which is a major event in the development of the enterprise and even the development of Qihong industry, it is an honor and a responsibility. The time-honored brand is "old", but the vitality is "new". Tianzhi black tea industry will keep the pulse of quasi-consumption development, keep up with the pace of development of the times, focus on the market, products, brands and other elements, keep pace with the times, bring forth the new, let the "time-honored brand" continue to burst out of "new vitality", and use the brand power of "Tianzhihong" Chinese time-honored brand to lead the century-old Qihong to be new and vigorous.