The Spring Festival of the Year of the Dragon is getting closer and closer
It's time to schedule a Chinese New Year show!
How to play this year?
The neighborhoods of Luohu can be described as yes
The New Year is full of flavor and lively
Not only a group of "colorful auspicious dragons" have emerged on the streets
There are also a variety of festivities to experience
In addition to shopping and excursions
You can also check in the major Year of the Dragon IPs
Unlock different styles of New Year's blockbusters
I'll put together a copy for you today
Cai Uk Wai International High-end Consumption Street
New Year's check-in strategy
Come and get a touch of "dragon energy" together
PART.01
Shenzhen MixC City
A dragon device that "rolls up".
Create a new scene of "national tide" consumption
Glasses-free 3D dragon out of the street,
"Two Dragons Analyzing Pearls" Mecha Beauty Chen World Premiere Exhibition,
The God of Wealth parade sends auspicious, dragon and lion dances to make a New Year......
The New Year activities of Shenzhen MixC are too trendy!
围绕“龙行龘龘”（Roar of Splendor）
This New Year's theme
The MixC Shenzhen is installed through a series of atmospheric installations
with Chinese New Year promotions
Create a "dragon" flavor of the New Year's block atmosphere
As the saying goes, "where there is a dragon, there is a spirit"
January 26th
Shenzhen MixC was created in collaboration with pioneering artist Bi Heng
The world premiere of the large-scale mecha Meichen's "Two Dragons Analyzing the Pearl".
Landed in the third phase of the square
When the dragon as a national totem meets contemporary creativity, "Two Dragons and Pearls" perfectly interprets the combination of traditional culture and modern art. It has the image of a mecha Tyrannosaurus rex and a mecha Chinese dragon intertwined and overlapped, and the core still retains agility, wisdom and strength, and the "pearl" next to the second dragon is an AI intelligent version of the earth. The relevant person in charge introduced that the work is a polyhedral symbol of Chinese's civilization identity, reflection on development, and looking forward to the future.
During the Chinese New Year
Shenzhen MixC has also been carefully prepared
Colorful theme activities
Make the scene full of festive atmosphere
Attract citizens and tourists to start a "dragon hunt"
Check out the spoilers!
👉 On the outdoor glasses-free 3D screen, you can see the naked-eye 3D promotional video specially produced by the OUTPUT team: a swimming dragon jumps out of the box, implying the prosperity of the dragon and the renewal of Vientiane.
👉 On the colorful ice surface of Vientiane on the 4th floor of the first phase, a surprise picture of the Year of the Dragon is presented, showing the posture of the dragon.
👉 In the third phase of the atrium, the atmosphere based on "sesame sauce" shows the festive atmosphere of the Spring Festival, and there is also a carefully prepared lottery here.
👉On February 10th, the God of Wealth Parade will be held, where the God of Wealth will parade around the venue, take photos with customers, and give away small gifts such as chocolate coins and tenant coupons.
👉On February 17th, the dragon and lion dance performance of "Dragon Walking Lang" will be held in the second phase of the square, and the first, second and third phases will also carry out green picking activities one after another.
During the Chinese New Year, in addition to going out to the streets
The number one priority is to buy, buy, buy
Shenzhen MixC is
Shenzhen Overseas Tourist Departure Tax Refund "Buy and Refund Immediately"
Pilot commercial complexes for facilitation measures
It is convenient for overseas tourists to come to Shenzhen
Sync settings within the marketplace
"Buy and refund" centralized tax refund points
It enables overseas travelers to realize
"Disperse consumption, get money at once"
After shopping, you can apply for a tax refund directly at the mall
PART.02
KK MALL
“LUCKY YEAR好运灵龙”
The New Year-themed activities kicked off
KK MALL focuses on unique consumer experience
It highlights the modern interest of diversity
Phase I Atrium
The childish little pink dragon is domineering and cute
IP image of a little dragon girl in a cloak
It attracted an endless stream of citizens
Check in and take a photo
During this year's Spring Festival, KK MALL specially placed crane machines in the atrium. Citizens can enjoy free opportunities to catch dolls on designated dates, experience the joy of childhood, and catch the "good fortune" of the Year of the Dragon. Before February 24, the public can also play the KINGKEY WALK check-in activity at KK MALL for good luck, dragon blessings, and New Year's gifts. From the first day of the Lunar New Year to the third day of the Lunar New Year, there will be a special Cantonese opera event waiting for everyone to experience.
PART.03
Diwang Building
The cultural and entertainment experience is colorful and feels the integration of Shenzhen and Hong Kong
As a representative building of Luohu, the Diwang Building
Witness the rapid changes in the city
今年春节，City Walk不妨换个新思路
Climb to the window of Shenzhen and Hong Kong on the 69th floor
Standing at an altitude of more than 300 meters
Overlooking Shenzhen and Hong Kong
There is a three-dimensional surround sky theater
displayed on the wall
A picture of the historical development of Shenzhen and Hong Kong
While punching in and taking pictures
You can also learn about Shenzhen and Hong Kong
Human geography landscape and historical and cultural heritage
PART.04
Cai Wuwei on the tip of the tongue
Gather food from all over the world, let you go all the way to eat and drink
The place where the smell of the year is strongest
It was at the table of the reunion dinner
In Cai Uk Wai International High-end Consumption Street
An all-encompassing seafood feast
Exquisite and delicious Cantonese refreshments
Dining specialties with different styles
New Year's afternoon tea with its own surprises
It can be eaten from morning to night
A sense of happiness and satiety is full
👉 When you get up early in the morning, you can drink a pot of tea and a few snacks in Fanlou, which is full of Lingnan cultural characteristics, and enjoy a moment of leisure time.
👉 At noon, go to the No. 79 fishing boat, which is the best at playing new tricks with seafood, and taste Shenzhen's unique "Zhen Pin" seafood. As soon as the fish, shrimp, crab and shellfish are served, the full flavor of the New Year comes to the face.
👉 In the afternoon, start a Chinese New Year afternoon tea at the St. Regis Hotel on the 96th floor of Kingkey 100 Tower, overlooking the different city scenery from the sky, or taste vegetarian tea and meet friends with tea at the Jingyi Tea House of Guosu Hui.
👉 In the evening, on the bank of the Buji River after dark, Shenzhen Wenheyou will have a City Walk to look for fireworks under the colorful neon signs, and there are all kinds of delicacies from Tiannan and Haibei, such as Ben Luobu, Zhang's father and son's bowl dishes, Yang Yuxing, etc.
👉 In addition, there are also a wide range of food, snacks, coffee, and drinks from all over the world in major shopping malls such as Shenzhen MixC, KK Mall, and Diwang Star Gallery.
There is still a week left until the 2024 Chinese New Year
Looking forward to friends coming to Luohu to play and check in!
Information source: Jingbao reporter Yin Weiying, Gao Qingya, Guiyuan Street Office
Overall integration: Luohu release
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