Implement the "Ten Actions" to promote the people's support project and respond to people's livelihood concerns
——The General Office of the Municipal Government, the Municipal Cyberspace Administration and the Haihe Media Center jointly launched the "Ten Actions to Achieve Results - Creation of High-quality Life" and "2023 Year-end Interview with the Director of the Committee and Office"
From December 4, 2023 to December 27, 2023, the General Office of the Municipal Government, the Municipal Cyberspace Administration of China, and the Haihe Media Center jointly launched the special planning of "Ten Actions to Achieve Results - Creation of High-quality Life" and "2023 Year-end Interview with the Director of the Committee and Office" relying on the "Public Servants Walk into the Live Broadcast Room" column of Tianjin News Broadcasting.
In order to thoroughly study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, promote the implementation of the "Ten Actions" of the Municipal Party Committee and the Municipal Government, and promote the completion of the 20 popular projects in 2023 on time and with high quality, focus on the people's urgency, hardship and hope, and plan the people's livelihood in 2024 The deployment and implementation of the relevant popular projects will be organized at the end of 2023 to review and inventory the progress and effectiveness of the work throughout the year, and plan and look forward to the work in 2024.
The interview program invited the main persons in charge of 12 committees and bureaus related to people's livelihood, including the Municipal Human Resources and Social Security Bureau, the Municipal Education Commission, the Municipal Medical Insurance Bureau, the Municipal Health Commission, the Civil Affairs Bureau, the Municipal Agriculture and Rural Committee, the Municipal Science and Technology Bureau, the Municipal Bureau of Commerce, the Municipal Transportation Commission, the Municipal Urban Management Commission, the Municipal Housing and Urban-Rural Development Commission, and the Municipal Public Security Bureau, to enter the live broadcast room and introduce in depth the ideas and measures for studying and implementing the spirit of the 20th National Congress of the Communist Party of China, and combined with the "Ten Actions" and the effectiveness of the implementation of 20 popular projects in Tianjin in 2023, and introduce in detail the key projects, policies and measures implemented in this field. Combined with Tianjin's specific practical achievements in promoting high-quality development, high-level reform and opening up, high-efficiency governance and high-quality life, it fully demonstrates Tianjin's practical actions and achievements in promoting the great rejuvenation of the Chinese nation with Chinese-style modernization.
This plan gives full play to the advantages of media integration of Haihe Media Center, and conducts joint planning, interviews and reports with reporters from Tianjin Daily, Tonight News, Jinyun New Media, Tianjin Broadcasting and Central Network Media. Under the promotion of the Municipal Cyberspace Administration of China, through Jinyun and People's Daily Online, CCTV and International Online, as well as more than a dozen major commercial website platforms such as Tencent, NetEase, Sohu, Sina, Douyin, Zhihu, Micro Information, and Pocket Tianjin, the interview program videos were broadcast at the same time, with an average of more than 2.14 million followers per episode, a maximum of more than 2.509 million people in a single issue, and an overall program attention of more than 25.74 million people.
During the event, a total of 29 pictures and texts were released in the year-end interview with the director of the 2023 Committee Office, and the cumulative total reading volume of Tianjin Broadcasting's WeChat platform alone exceeded 1 million, and the highest single article reached 70,000+. Among them, the People's Daily public account "Post-00s go to the elderly canteen to 'eat', will it crowd out resources? The official responded!", which spread 100,000+, and many news reports became hot search topics on the whole network. In addition, this time the special planning Tianjin Broadcasting Video Account, Jinyun Douyin and other new media simultaneously launched a series of short videos, a total of more than 50 short videos were released, with the highest playback of more than 2.477 million (Wang Zhinan, director of the Municipal Transportation Commission, responded to wanting to buy a car but couldn't shake the number), and the Municipal Urban Management Committee (response to heating and snow clearing) 3 videos were all played at 500,000+, and only the total playback of Tianjin Radio's WeChat video account exceeded 5 million. Various websites and new media continue to highlight key manuscripts and integrated media products in prominent positions such as the home page and the first screen, and the Tianjin Radio and Television Network Guide Video Channel and Tianjin Internet Radio and Television Station IPTV News Zone also broadcast special videos of the program, fully demonstrating Tianjin's image as a metropolis with high-quality development, high-level reform and opening up, efficient governance, and high-quality life, and telling the story of Tianjin in an all-round way.