"Hello everyone, this is the public welfare live broadcast room of Hubei Jiaotou Hubei Northwest Expressway Operation Company, please follow our lens to see the style ......of 'kiln Huai kiln'" On January 28, the "Brother Lu" and "Sister Lu" of the Kiln Huai Management Office of Hubei Jiaotou Northwest Expressway Operation and Management Co., Ltd. incarnated as public welfare anchors, punching in to promote the "Kiln Huai Kiln" kiln ceremony and the 7th New Year Festival of Yaohuai Town.
At the scene of the "Kiln Huai Kiln" kiln event, the anchors led fans to experience the unique charm of "Kiln Huai Kiln" from different perspectives. In the lively atmosphere of dragon dance and boat lanterns, the kiln opening ceremony officially began, and the guests jointly unveiled the "Kiln Huai Kiln"; a song ""Kiln Huai Kiln" Fu let everyone deeply understand the unique charm and profound cultural heritage of the kiln Huai kiln; with the opening of the kiln mouth, a piece of work turned into porcelain from clay was taken out, and the pottery products fired by the kiln were carefully taken out, covering various shapes such as cups, jars, bottles, etc., which made the audience in the live broadcast room amazed.
Promote special agricultural products
At the scene of the New Year's Festival, the villagers from the vicinity of Yaohuai Town came early and put tea, strawberries, wild honey, mushrooms, fungus and green agricultural and sideline products such as cattle, sheep and pigs slaughtered on the spot on the stall, and the anchor introduced the growth environment, category, taste and on-site tasting and real-time interaction of these agricultural and sideline products to the fans one by one, activating the atmosphere of the live broadcast room, answering questions from netizens, and recommending everyone to come to Yaohuai Town to purchase New Year's goods and bring out the agricultural products deep in the mountains. The calligraphers splashed ink on the spot, writing Spring Festival couplets for free for the masses present, a pair of Spring Festival couplets, and the word "Fu", which conveyed people's longing for a better life in the New Year and added a strong festive atmosphere to the upcoming Spring Festival.
Group photo with farmers
Write Spring Festival couplets and send blessings
The live broadcast lasted for 2 and a half hours, and the publicity and exposure effect of more than 110,000 fans on the live broadcast platform of Northwest Hubei Expressway greatly improved the popularity and product sales of Yaohuai Town.
Live promotion
In the next step, the Northwest Hubei Operating Company will continue to deepen the joint construction of local enterprises, further promote the integrated development of "high-speed + culture, agriculture and tourism", rely on the resources along the 616-kilometer expressway, deeply tap the diversified development potential, continue to participate in various public welfare actions, and contribute to the revitalization of rural areas in Northwest Hubei.