Every year during the Spring Festival, the thousands of words that I miss in other places are not worth the time of "I'm back". Didi Chuxing data shows that compared with the same period in 2019, the demand for taxis has increased by 65% since the start of the Spring Festival this year, witnessing the hot start of this year's Spring Festival. It is estimated that during the entire Spring Festival travel period (January 26 to March 5), the demand for Didi taxi will increase by about 40% compared with the same period in 2019, of which the demand for non-local taxis will increase by about 50%.
Pictured: Didi predicts the peak travel calendar for the Spring Festival in 2024
The pre-holiday taxi rush is earlier than the train travel peak, and the demand for non-local taxis is expected to increase by 50%
The demand for taxis during this year's Spring Festival travel period is expected to increase by 40% compared to the same period in 2019. Among them, from February 2, the peak demand for taxis to large transportation hubs such as airports and railway stations will continue until February 7, and the demand for non-local travel is expected to increase by 50% compared with 2019. The long holiday to reunite with family and friends has also fully released the demand for entertainment and travel, and the demand for ride-hailing in leisure and entertainment scenes is expected to increase by 80%.
With the arrival of the return passenger flow, it is expected that February 16 and 17 will usher in the peak of taxi hailing again, and at the same time, this year's Lantern Festival coincides with the weekend, and February 23 and 24 are expected to become the peak of taxi hailing during the entire Spring Festival travel period in 2024.
Pictured: In 2024, Didi special car will launch the "New Year Picture of the Car Window", and users will have the opportunity to meet it when they take a special car
During the Spring Festival holiday, many Didi drivers still insist on taking orders during the holiday to ensure the travel needs of the majority of passengers. In order to thank the drivers who stick to their service posts, Didi has successively held the 10th Didi Driver Welfare Station in 40 cities across the country, including Beijing, Shanghai, Wuhan and Suzhou, and carried out a variety of activities such as Spring Festival garden fairs, drivers' family banquets, and honorary commendations, to send holiday gifts and care to the drivers.
During the Spring Festival, the platform is expected to issue more than 300 million yuan in driver subsidies, and provide drivers with rich holiday rewards such as commission-free cards, turnover acceleration cards, order completion awards, and extra points for travel points. At the same time, Didi will try to charge holiday driver service fees in some cities and time periods where supply and demand are relatively tight, and give the full amount to drivers, and the platform will also strengthen service experience control and take multiple measures to escort holiday travel.
Pictured: A Didi online car-hailing car picks up and drops off passengers during the Spring Festival
In terms of train tickets, Didi predicts that February 6 to 8 will be the peak of travel during the Spring Festival this year, and the demand for train tickets on Didi's platform has increased by 64% compared with February 3 to 5.
Many users choose to take hitchhikers to return to their hometowns or travel during the Spring Festival, and the number of trips posted by hitchhikers during the Spring Festival has increased by 117% compared with the week before the holiday. The peak of hitchhiking is 2 days before Chinese New Year's Eve on February 7, and Guangzhou, Chongqing, Zhanjiang, Shanghai, Maoming and other cities are popular destination cities for hitchhiking from the 26th day of the lunar month to the first day of the new year. Didi Hitch also provides free pet liability insurance for pet-friendly trips, adding protection to users' trips back to their hometowns.
"North-South exchange" tourism continues to be hot, and the demand for taxis in popular attractions will increase by more than 5 times
During the Spring Festival, the demand for "north-south exchange" tourism in the north and cold tourism in the south will continue to rise, and it is expected that Harbin, Sanya, Xishuangbanna, Beihai and Dali will be popular tourist cities during the Spring Festival. Harbin Ice and Snow World, Harbin Central Street, Chengdu Giant Panda Breeding Research Base, Xi'an Muslim Street, Chongqing Hongya Cave, Sanya Nanshan Cultural Tourism Zone and other attractions will increase the demand for taxis by more than 5 times compared with 2019.
Pictured: Didi Chuxing predicts popular tourist cities and attractions during the Spring Festival in 2024
According to the data of hitchhiking reservations, the number of passenger bookings for "Bingcheng" Harbin hitchhiking increased by 340% compared with the week before the holiday, and the number of bookings for "Zhucheng" Beihai hitchhiking increased nearly twice compared with the pre-holiday period.
Affected by family visits and tourism, the demand for Didi Qingju motorcycles in the third- and fourth-tier cities represented by Zibo, Leshan and Shantou will increase significantly, and the demand for cycling in related cities will increase by more than 35% from January 28. As Harbin ushered in the most "hot" winter, the tourism popularity of Northeast China has gradually radiated to surrounding cities, and it is expected that during the Spring Festival, the number of shared motorcycles in Shenyang will increase by more than 45%.
Car rental orders rose by more than 6 times, charging, refueling, auto repair and maintenance, and self-driving demand "three-piece set" relay taxi peak to welcome the New Year
Different modes of travel also carry different forms of thoughts and expectations during the Spring Festival. It is expected that February 6 to 8 will usher in the peak of rental car pick-ups. Didi car rental data shows that the number of orders before and after the Spring Festival holiday increased by 612% year-on-year in 2023 and 143% month-on-month. Among them, Chengdu, Guangzhou, Beijing and other places are the most popular among car rental users, while Guilin, Hangzhou, Zhengzhou and other places have the highest search volume growth, all exceeding 300%.
Pictured: Beijing street scene during the Spring Festival
In 2023, pure electric self-driving has become a new trend of green travel during holidays, and Xiaoju Charging predicts that it will usher in the peak of new energy vehicle charging from February 6 to 9 this year. In addition, with the arrival of the rework wave, it is expected that there will be another charging peak on February 17, and the demand for off-site charging in Guangdong Province will rise significantly before and after the Spring Festival.
Fill up the fuel for a good year, and Didi Fuel predicts that this year's refueling peak will occur on February 7 and February 17. Chengdu, Qingdao and Chongqing are the top three cities that are expected to increase orders in the week before the holiday, and the three cities with the highest demand for refueling are Dongguan, Foshan and Shenzhen.
Before the holiday, it is also a small peak for car maintenance, and Didi is expected to reach a peak on February 2 for pick-up and delivery vehicles, and the demand is mainly concentrated in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou.
To return with a full load, to gather with relatives and friends, to drink and talk, but also to go home with peace of mind
As the countdown to the Spring Festival begins, merchants have also entered a three-week intensive pre-holiday stocking peak. From January 8 to 28, Didi's delivery orders increased by 134% compared to the same period in 2023, of which the order volume of catering, fruits and vegetables, seafood and aquatic products, flowers and plants reached a peak on January 26. After the holiday, as merchants and drivers begin to return to work one after another, Didi delivery is expected to return to its pre-holiday normal level within two weeks.
During the Spring Festival, it is inevitable that some users will have problems such as forgetting to bring their documents when traveling, and not being able to carry more New Year's goods. It is expected that during the Spring Festival transportation period, Didi Express will see a 30% increase in orders for documents and New Year's goods. In Chengdu and Chongqing, many users have chosen express delivery to deliver flowers and cakes, and it is expected that related orders will reach a peak on the fifth day of the first lunar month on February 14.
Pictured: Beijing street scene on the night of the Spring Festival
As of January 28, the demand for Didi driving in 2024 has increased by about 80% compared with the same period in 2019, and it is expected to reach the peak demand on February 2. During the holiday season, as there are more dining outs after Chinese New Year's Eve, the demand for substitute drivers will also increase day by day.