Friends who often visit Uniqlo,
You should be no stranger to dumpling buns~
Don't look at such a simple little satchel,
It's a global hit!
Since its launch in 2020, it has been welcomed by the majority of consumers.
All the way from neon fire to China, and even popular in the UK!
In 2022, the British newspaper The Guardian selected it as the best-selling bag in 2023,
In the 18 months it was released in the UK, it sold out seven times.
In 2023, LYST INDEX, a well-known British fashion e-commerce platform, selected Uniqlo dumplings as the hottest fashion item of the season from 8 million bags based on data such as online search volume, product views, and sales volume!
With this small satchel, Uniqlo is making a lot of money!
On average, 708 units are sold per hour, and more than 6 million units are sold in a year.
Dumpling buns, inheriting Uniqlo's simple and practical style as always,
Adjustable shoulder straps, large open zippers,
The chic crescent moon shape is light and delicate but super capable.
IN A SHORT VIDEO THAT HAS GARNERED MORE THAN 700,000 VIEWS ON TIK TOK, A USER NAMED @caitlinphilimore FULLY DEMONSTRATES THE CAPACITY OF DUMPLING BUNS!
A jar of lip balm, a large bag of cookies, a wallet, a bunch of keys, a phone charger, a hairpin, a large earphone, a camera, a bottle of perfume, a tube of vitamins......
It's like Doraemon's magic pocket, and you can keep digging it out.
Of course, in addition to the style,
UNIQLO offers a wide range of colors to meet consumer preferences.
Every time you enter the store, you can see colorful crescent bags hanging on the shelves, which makes people picky.
In addition, there are a variety of material options, including waterproof nylon material, retro corduroy material, etc.
There are also special limited editions in collaboration with designers.
The point is that such an Internet celebrity bag can be won for less than 100 yuan, and such a low-hanging price makes people even more eager to get it.
However, when a product explodes, it is inevitable that a group of "twins" with similar looks will emerge.
No, SHEIN, a Chinese fast fashion brand that has been sought after by young sisters in Japan in recent years, has also launched dumpling bags.
Although it is our domestic brand, it is a typical "flowering inside the wall and fragrant outside the wall", which is popular in Japan~
With the advantages of affordable and low price, good looking and wearing, keeping up with the current fashion elements, and regular preferential activities, SHEIN has captured the hearts of many young people such as high school students, college students, and office workers who are just starting out in the workplace~
On the opening day of the brick-and-mortar store in Shinsaibashi, Osaka, Japan, many young Japanese people insisted on queuing for three hours just to be able to enter the store.
Looking at SHEIN's Japanese official website, the dumpling bun priced at 632 yen that was accused of plagiarism seems to have been taken off the shelves.
However, Osaka-chan found 3 bags that resembled dumpling buns, with prices ranging from 430 to 747 yen.
You must know that the price of UNIQLO in Japan is 1,500 yen, which is equivalent to nearly half the price you can get at SHEIN.
And some netizens have compared, the two brands of dumpling buns cannot be said to be irrelevant, they can only be said to be exactly the same!
And the dumpling bun itself does not have a very complicated process design, so it can be said that there is no technical difficulty in copying.
As the sales of SHEIN's dumpling bags are rising, Uniqlo, which was stolen, is gone!
In a fit of anger, a complaint accuses him of plagiarism!
Not only did it demand that the three subsidiaries operated by SHEIN stop selling dumpling buns, but it also demanded 160 million yen in compensation.
Some people accuse plagiarism of bad copy, but a large part of the public says it doesn't matter, thinking that this kind of dumpling bar is all over the street, and I saw it more than ten years ago, questioning whether it is plagiarism?
There is even a Japanese girl who bluntly said that she would buy SHEIN's dumpling buns because she was poor~
After all, for many consumers, they don't have the leisure to be a plagiarism judge, whoever is good quality and cheap can buy it, plus dumpling buns do not have a unique brand like luxury brands.
In this regard, SHEIN then issued a statement saying: respect the intellectual property rights of other companies and sincerely accept all complaints.
Although it is not, SHEIN is actually not a first-time offender, and has been sued by many companies such as the American fashion brand Ralph Lauren for copyright infringement before.
To this day, you can still see many familiar products on sale.
It can only be said that the Japanese version is spelled and the skills of Yiwu Ctrl C+ctrl V are carried forward~
END
In other words, it is not clear who is in the design copyright, and it is estimated that this "dumpling" dispute is only a thunderstorm and a small rain......