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The hottest schedule in the film industry must be the Spring Festival file every year! The collection of annual champion players and the box office volume of 10 billion yuan are destined to be a big war, and in the absence of screenings and pre-sales, the Spring Festival files of movies in 2024 will vaguely have the taste of 36 plans.
With "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Bajie: Canopy Nether", "Breaking the War", "Huang Pi: The God of Wealth Cat" A total of 9 films were officially announced on the first day of the Lunar New Year, and the Spring Festival file war 36 plans opened the first plan - sub-line release to protect the film.
It has been revealed that six new films have chosen to be released separately, among which there are several big hits, "Hot and Hot" starring Jia Ling, "Flying Life 2" starring Shen Teng and "Article 20" directed by Zhang Yimou have all been named.
Split distribution is simply a means for the film producer to restrict the theater, every time the popular schedule, the theater can be said to make money at both ends, and to increase the ticket price for the audience, and to ask the film company for the scheduling fee, which is not conducive to the development of the film industry, so the movie box office has thought of a way, requiring the theater to ensure a certain percentage of the film schedule without charging, and if it does not meet the requirements, it will simply not be on your theater!
- It's just that the ideal is very plump, the reality is very skinny, the movie "If You Are Honest Do Not Disturb 3" released on New Year's Day chose to be released separately, and the effect is not very ideal, and now it is the turn of the Spring Festival file, Jia Ling, Shen Teng, and the director Zhang Yimou and others are directly in the air, and they seem to be determined to be tough with the theater.
In addition to the specific proportion of the film schedule, some people also mentioned that the movie "Let's Shake the Sun Together" starring Peng Yuchang and the "Bear Infested" series of animated movies are bundled, according to the ratio required by the filmmaker, that is to say, if the theater wants to screen 10 "Bear Infested" a day, then it must screen 12 "Let's Shake the Sun Together".
Watching this, some people may ask, what does their Spring Festival movie "fight" with the theater have to do with our ordinary audiences, no matter who wins or loses, it is unlikely that the price of Spring Festival movie tickets will be reduced, right?
Indeed, the price increase of ticket prices during the Spring Festival is more related to the rigid demand for watching movies, but although the distribution of separate lines cannot determine how much the audience pays to watch the movie, it affects whether the audience can pay to see the movie they want to watch.
The theater side that opposes the split line release mentioned a very key point, that is, the market demand and the flexible nature of the customer base, the audience who takes their children to watch "Bear Infested" and "Let's Shake the Sun Together" have a limited overlap rate, and once the split line distribution is formed, it will be bundled, which means that the theater will score 22% of the film schedule in order to release "Bear Infested", even if the box office performance of "Shake the Sun" is not as good as other movies, there is no way to adjust.
From the audience's point of view, there will be theaters at the doorstep If they join the sub-line distribution, it will be difficult to release all the movies in the first and second days of the new year, which indirectly limits the audience's viewing choices.
In addition, the split line distribution also indirectly protects the reputation of bad movies, even if the word-of-mouth overturns on the first day of release, there will still be high-ranking films on the second day, which directly reduces the possibility of a dark horse counterattack, and some netizens began to worry about the quality of the 2024 Spring Festival movies.
Some netizens are very disgusted with the distribution of the split line, worried that it will eventually develop into a strong film party's forced buying and selling to the audience, just like luxury distribution, as long as they participate in the distribution of the split line, no matter how bad the reputation is, there will be a film schedule, which is equivalent to a monopoly in disguise.
Here I also want to remind the major filmmakers that while they are busy pulling with the theater, don't forget that the audience has another choice, that is, not to go to the theater to watch the movie, first improve the quality of the movie, and the audience will be willing to support you!
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