Kamiya, a cutting-edge designer brand that has only been launched for a year, has been recognized by many buyers in the first season of AW23, and items such as smiling skateboard shoes, TS workwear, and painter pants, which are known as Japan's new god pants, have also become popular.
One year after the official launch,
The first season's distressed tooling,
Laughing Vans et al.,
It was started by TS and others:
Launched on the shelves of New York's "Richao Enlightenment Store", which was recently selected by TS
There are many legendary vintage stores and boutiques in New York, among which Mannhatta NYC is not only the "enlightenment store" of Travis Scott and A$AP Rocky, but also the store frequented by Pharrell and LV stylist Henson, Japanese items such as Visvim and Saint Michael in TS and Rokcy's styling in the past, as well as Mannhatta NYC The design of the spider rivet belt is here;
Recently, TS visited this store again, and bought a "distressed cargo coat" from the cutting-edge Japanese designer brand Kamiya, Mannahatta NYC has no shortage of main workwear and distressed brands in the store, but Kamiya can stand out because of its color, fit, lamb's wool lining, etc., which are very suitable for TS's dressing style in recent years, as well as the new aesthetic of Vintage selection;
Above, under some of the pieces in the Mannhatta NYC store, Travis Scott and his selection of Kamiya coats
For example, the "cargo vest" also from the brand's first season of AW23 has developed a novel "yellow worn-in", as well as the "new day brand god pants", the hottest distressed cargo pants in the AW23 series, with a market price of 2k+ yuan, no matter the knife cut and the brown distressing effect, it is not inferior to ERD's recent popular Painter Pants cargo pants.
Laughing Vans,
Last year, it attracted the attention of fashion lovers
Kamiya released two series of AW23 and SS24 last year, and it has only been a year since the official launch of the brand.
Kamiya AW23 skateboard shoes were released in September, and they were quickly sold out under the arrival of Japanese KOLs, with a current market price of about 2k RMB.
When Kamiya officially launched, many overseas boutiques favored its AW23, and the upcoming release of Kamiya's second collection, SS24, also caused a lot of discussion, both because of the characteristics displayed in the "New Vintage" and because of the "easter egg of Japanese indie music" that trucks broke into the runway.
On the basis of the "predecessor", the store manager of Yasuhiro Mihara has become a creative director.
Stepping on top of the popular model of the predecessor,
Make an "Unconventional Vintage Colorway"
Last year, Kamiya made its first catwalk, but many SS24 items and looks are quite mature, because the series reproduces some of Kamiya's "predecessor" MYne by MMY popular designs, such as destruction cargo pants and asymmetric jeans;
Kamiya's creative director, Koji Kamiya, originally worked as a clerk at the Osaka Vintage store, so many of the clothes for SS24 are like the "vintage clothes" hanging on the wall of the vintage store, and we like the "faded colors" on the runway, such as turmeric, washed blue, which has become popular in recent years, and "non-traditional vintage colors" such as lake green, while silk shirts and other "fashion that cannot be worn-out by simple washing" also distinguish Kamiya from brands in the market.
Trucks burst into the runway,
Just like the manager of Yasuhiro Mihara,
One step to become creative is always the same,
Impressive
For example, at the beginning, a truck crashed out of the backstage and stopped in the middle of the stage, and when the audience was surprised, the music played, and the model stepped out of the backdrop that the truck crashed on, a form reminiscent of the Japanese indie band Hanatarash, who used a small excavator to break into the show;
Koji Kamiya, the 28-year-old creative director of Kamiya, mentioned in an interview that the niche soul music "nothing from nothing" released in 1974 was inspired by this season, and Kamiya, as a new generation of Japanese brands, inherited the Japanese fashion atmosphere and focused on music;
A few years ago, Kamiya's creative director, who was still an ordinary store clerk, was chosen by Yasuhiro Mihara as the designer of the diffusion line MYne by MMY, and encouraged him to build Kamiya from scratch.
In 2018, Yasuhiro Mihara invited Koji Kamiya, the offline store manager of MMY, as the creative director, and even renamed MYne to Kamiya as his "personal brand" in order to make him bold;
Kamiya AW23 distressed T-shirt, about 500-800 yuan
In SS24, Kamiya's "reduction" of MMY can be seen, which is in line with the current style and trend aesthetics, and Kamiya has also successively cooperated with FULLCOUNT and Nanga, two Japanese OG brands, to obtain more mature process resources, all of which confirm the accuracy of Yasuhiro Mihara's "talent selection vision";
Kamiya's collaboration
The "handover of old and new fashion" represented by Yasuhiro Mihara and Koji Kamiya, coupled with the new creativity that is urgently needed under the popularity of New Vintage, also makes Kamiya SS24 worthy of more expectations in the market.