The iPhone did not sell, and the facelift soon arrived

Apple can't sell anymore? iPhone sales are not optimistic!

But surprisingly, Apple is still keeping its cool and trying to keep launching new models.

According to media reports, the iPhone 17 could bring major changes, which raises the question: Is it true that Apple's ancestral knife method cannot be changed?

According to a recent supply chain survey, Apple has lowered the supply of key upstream semiconductor components, and expects iPhone shipments to be around 200 million units by 2024, down 15% from last year.

Analysts point out that among the world's major mobile phone brands, Apple may have declined the most, and the existing iPhone design has been in use for many years, and it may be difficult to meet the needs of consumers without changes.

Surprisingly, Apple is still sticking to its ancestral knife tradition.

According to Tianfeng International analyst Ming-Chi Kuo's prediction, Apple will not launch a new iPhone with major changes until 2025 at the earliest. These new models will feature more comprehensive and differentiated generative AI or applications. In other words, consumers will need to wait until next year's iPhone 17 series release to see new models with new looks and smarter features.

Not long ago, investment bank Barclays also made a prediction about the development trend of the iPhone, and they believe that the iPhone 16 series may not change much. This prediction further confirms Apple's conservative approach to design.

Despite the sales pressure on Apple, they don't seem to be in a hurry to change their existing design strategy. Although this conservative strategy may affect its position in the market competition, however, as a globally renowned technology company, Apple has its own market strategy and product planning. They may be waiting for the right moment to launch a new iPhone design to meet consumer demand for innovation and differentiation.

According to the current news, the iPhone 16 Pro and iPhone 16 Pro Max will have an upgrade in terms of display size, reaching 6.3 inches and 6.9 inches, respectively.

In addition to this, the iPhone 16 series is also expected to be equipped with a dedicated button for taking photos, which is mechanically designed to support touch to zoom in or out of the focal length. At the same time, the button can change its function according to the pressure of the finger, for example, a light press to focus, and a heavy press to take a photo. However, the overall upgrade is not very large. For this point, some netizens even complained about whether Apple is taking Nokia's "gnawing old" route.

However, the release of the iPhone 17 series may be an opportunity, and consumers will need to be patient and wait for the iPhone 17 series, and maybe they will be able to see new models with new looks and smarter features.

Will everyone be a wait-and-wait party for Apple's major update?