"Longteng Geely, synergy to the new". On January 29, the 2024 "Geely China Year" media conference was held in Beijing. After a three-year absence, Geely Holding Group's major automobile brands participated in the grand event, showcasing the strong posture, knowledge and joy of the Geely brand and Geely people to 230 media celebrities. As the only integrated charging and swapping brand under Geely Holdings, Ruilan Automobile debuted with the annual strategic model Ruilan 7 on full charge, which attracted keen attention from the media.
Geely is moving towards a new chapter of Ruilan's book
The golden dragon took off and opened the door with a full house. At the moment of the 2024 Chinese New Year reunion, Geely Holding Group will gather again with its major automobile brands such as Geely, Zeekr, Lynk & Co, and Ruilan, as the "Oriental Dragon", and invite many authoritative media to share the fruitful fruits of the past year and showcase the "Grand Slam" achievements under Geely's multi-brand strategy.
In 2023, the automotive industry will usher in a window period for industrial chain adjustment and ecosystem reconstruction. Geely Holding Group collaborated with its sub-brands to face the challenges head-on, and with precise market positioning, the Group's major brands were well received by their respective market segments. Focusing on the new energy market, the Group is committed to the intelligent transformation of new energy, and achieves major breakthroughs in the field of new energy with accumulated tenacity and confidence. As a pioneer in the domestic battery swap track, Ruilan Automobile, its only integrated charging and swapping brand, has a comprehensive layout of the C-end market, and its hard core strength has taken advantage of the wind, and with the strong assistance of the Ruilan 7 and Ruilan 9 dual engine lineups, it has once again written a new chapter of "Ruilan Speed".
With absolute sincerity
Bring users unprecedented imagination
At the communication meeting, Lou Yuan, chairman and CEO of Ruilan Automobile, delivered a speech on the spot, vividly describing that since the official establishment of the brand, Ruilan Auto has always adhered to the core track of anchoring the integration of charging and swapping, focusing on differentiated advantages, continuously improving brand value, and continuing to practice the brand declaration of "Ruilan Automobile, Sincere Choice" with superior products and sincere services.
Backed by Geely Group's strong R&D strength and supply chain, the GBRC crystal architecture, which has been independently developed by Ruilan Automobile for many years and more than 30,000 experiments, has become the industry's first all-encompassing technology architecture that integrates a vehicle pure electric technology platform, a battery swap and energy supplement platform, and a big data cloud platform. On the basis of this architecture, Ruilan Auto integrates advanced technologies such as vehicle FOTA, super heat pump, One-box brake-by-wire, super intelligent cockpit, L2+ level high-end intelligent driving, etc., to bring users the most realistic intelligent driving experience from multiple levels such as intelligence, convenience, safety, comfort, and economy, so that the technical configuration and comprehensive strength of the product are reliable.
At the communication meeting, Lou Yuanfa also focused on Ruilan's first strategic product based on GBRC crystal architecture, "intelligent rear-drive coupe SUV" Ruilan 7. Since its official launch in September 2023, this new car with a sincere attitude and ingenuity has fully captured the young sports track with a number of industry-only and class-leading configurations to meet the diverse travel needs of more users, with a lower entry price of 117,700, so that every user has the opportunity to enjoy the value of new energy vehicles, and with a 150,000-level only 605KM ultra-long battery life, all car owners can reach anywhere they want without fear of mileage anxiety.
Lou Yuanfa emphasized, "Ruilan 7 integrates Geely Group's excellent technical strength and related resource advantages, just to bring users unprecedented imagination with absolute sincerity. At the same time, the 5-seater "rim Luckin" Ruilan 7 gathers the "medium and large 6/7-seat pure electric SUV" Ruilan 9, and the combination of Shuangqing is strong and fully enters the C-end market, fully satisfying the desire of more users for high-performance products and high-quality services.
Continuously enrich the product matrix
Entered the mainstream competitive market with a price-to-price ratio
In response to the continuous market competition and the ensuing industry challenges, in the past year, Ruilan Automobile has continuously strengthened the forging and improvement of its core capabilities, enhanced its competitiveness from various aspects such as brand, product, technology and service, and further completed the exploration and precipitation of the brand growth period. Entering a new stage of development, Ruilan Auto will continue to adhere to the pursuit of excellence and innovation, so that high-tech is no longer expensive, and young people can embrace more wonderful.
Referring to the 2024 development plan, Lou Yuanfa said: Ruilan Automobile will continue to deepen the integrated charging and swapping track, continue to arrange troops in the market segment, continuously enrich the integrated charging and swapping product matrix, and lead the brand to enter the mainstream competitive market of price-to-price ratio;
Focusing on the travel needs of the world's mainstream consumers of A-class cars, Ruilan Auto is committed to creating more and better products and services to meet the needs and thoughts of more users, so that the new generation of young and new middle class can easily realize the freedom of travel, car use and life. "We will be sincere to the end, in order to truly achieve, what users want, we have!" Lou Yuanfa once again sincerely stated.
We will sincerely practice value inclusiveness and empower equal rights in science and technology with innovation. At a time when China's auto market has entered a deeper stage of competition, Ruilan Auto is striving to create greater breakthroughs and innovations, and is leading more users to embrace high-end intelligent driving experience, smooth handling performance and convenient and safe travel with higher technology and better products. In the future, Ruilan Automobile will also join hands with more industry partners to continue to explore the deep value of China's new energy vehicles and jointly create a new pattern for the future development of China's new energy vehicle market.