At the time of 2024, Huawei Mate60 series mobile phones are still in short supply, which is undoubtedly due to their extremely high popularity!
Recently, a blogger in the digital field revealed a shocking news - Huawei's Mate 60 series mobile phones have achieved sales exceeding all Mate series in the past in just four months. According to the data of Huawei Mall, the number of evaluations of Huawei Mate60 Pro has exceeded 138,000, plus the evaluation of the standard version and Pro+ version is close to 30,000 respectively, these data undoubtedly prove the popularity of the Huawei Mate60 series from the side.
More importantly, statistics released by Canalys show that in the fourth quarter of 2023, Huawei's shipments reached a staggering 10.4 million units, a year-on-year increase of 47%, regaining its place in the top five of the Chinese market, ranking fourth. This is undoubtedly Huawei's return to the top five in the Chinese market in terms of shipments after ten quarters, becoming the biggest dark horse in this quarter.
The reason why Huawei was able to return to the list is mainly due to the return of 5G technology, which makes the Mate 60 series mobile phones more competitive.
It is worth noting that in 2021, when product sales fell sharply due to the "lack of cores" problem, Huawei was squeezed out of the top five in the last quarter of that year, ranking sixth with a market share of 7%, even lagging behind OPPO. Now, after two years of hard work, Huawei has successfully re-entered the top five in the Chinese market in terms of shipments.
And Huawei's return has the biggest impact on Apple.
According to the data of the fourth quarter of 2023, although Apple still ranks first in the Chinese mobile phone market, its market share fell by 10.6% year-on-year, which undoubtedly puts Apple under great pressure. There has also been speculation about whether the Huawei P70 and Mate 70 series will bring more surprises when they are released, whether Huawei will continue to maintain this strong momentum and further challenge Apple's leading position in the Chinese market, and how will Apple respond to Huawei's rise and defend its market share?
In fact, in this highly competitive market, both Huawei and Apple are facing huge challenges. Huawei needs to continue to make efforts in technological innovation, brand building, and marketing to ensure a solid position in the Chinese market. Apple, on the other hand, needs to speed up product updates and improve product competitiveness to meet Huawei's challenges.
Other competitors such as Xiaomi, OPPO, and vivo cannot be ignored, and these brands also have a huge user base and market share in the Chinese market, and their development will also have a certain impact on Huawei and Apple. In this case, both Huawei and Apple need to pay close attention to market dynamics and adjust their strategies in a timely manner to cope with the changing competitive environment.
Overall, Huawei has returned to the top five shipments in the Chinese market in just two years, demonstrating its strong market competitiveness. However, in the face of pressure from strong competitors such as Apple, Huawei still needs to remain vigilant, continue to innovate and forge ahead, and Apple also needs to actively respond. In this uncertain market environment, only companies that continue to innovate and keep up with market demand can be invincible.