Hardcore warriors, dominant. On January 28, the final awards of the 4th "China Automobile Festival" hosted by China Central Radio and Television and specially planned by the Financial Program Center of China Central Radio and Television were unveiled in Beijing. The first model of Dongfeng's Mengshi Technology, the Mengshi 917, stood out from more than 600 new models in the country in 2023 with its leading intelligent technology and ultimate off-road performance, and won the highest award of the "Jury's Annual Car of the Year", becoming the new backbone of China's automobile upward rise.
You Zheng, Deputy General Manager of Dongfeng Motor Group Co., Ltd. and member of the Standing Committee of the Party Committee, said when receiving the award: "Since its birth, Mengshi 917 has endowed it with the spiritual connotation of 'fearless conquest'. The award of "Jury Car of the Year" is a highlight of the strength of Mengshi 917 hard-core products, and Mengshi Technology will continue to fight to continue the glory of China's luxury electric off-road. ”
Standing bravely at the forefront and daring to be the first, the Mengshi 917 has become the new backbone of Chinese automobiles
As the strategic pioneer of Dongfeng Company's "Dongfeng Qi" plan and scientific and technological "leap" action, Mengshi Technology bravely entered the technical no-man's land, realized the integration and innovation of military vehicle off-road technology and intelligent electric technology, and released China's first comprehensive solution for luxury electric off-road technology - Mengshi intelligent off-road architecture M TECH. As China's first luxury electric off-road technology solution, M TECH is equipped with a series of innovative technologies that are the world's first and the first in the industry, including the three hard-core technology clusters of the Mengshi off-road platform MORA, the Mengshi Power MEGA POWER, and the Mengshi all-terrain system M ATS, which is the first-class intelligent off-road architecture in China and the world's leading.
Up to now, M TECH has applied for more than 450 patents, promoting the comprehensive evolution of hard-core off-road with subversive technological innovation, and becoming a pioneer in technological innovation of China's luxury electric off-road.
As the first model of the Mengshi intelligent off-road architecture M TECH, Mengshi 917 has successively invested more than 1,500 R&D personnel and more than 300 Mengshi 917 vehicles since October 2021 to complete the reliable durability verification of vehicles across altitude, region, climate and all working conditions, covering 28 provinces, municipalities and autonomous regions across the country, covering more than 99.5% of user use scenarios, and accumulating more than 6 million kilometers of safe off-road driving mileage.
From minus 40 degrees of ice and snow to 60 degrees of desert Gobi, from cold areas to plateaus, from Mohe to Turpan, from the harsh working conditions of off-road sites to full-scene open roads, Mengshi 917 has run through most of China, completed a number of polar challenges, and created seven Chinese "firsts": China's first mass-produced model that pulls out the Tengger Desert sinkhole, China's first new energy vehicle that completes the challenge of zero hundred acceleration in two consecutive hours on the Flaming Mountain, and China's first successful crossing of the 219 National Highway border dense line, Haidao, The model of the Keriya Ancient Road is the first mass-produced model in China to successfully climb to the top of the world's highest sand peak at 4,772 meters, the first model in China to pass 4 rounds of durability and strength tests of the national military standard, the first model in China to complete the desert rolling safety challenge, and the first model in China to complete 21 hard road jump tests.
With its subversive innovative technology and extremely powerful off-road performance, the Mengshi 917 has won the reputation of "China's first luxury electric off-road car" and has become the "new backbone" of Chinese automobiles.
With hard core power and many awards, the Mengshi 917 leads the trend in China's luxury electric off-road market
Mengshi 917 is the first product launched by Mengshi Technology, shouldering the original intention and mission of the national brand, with the product positioning of "new off-road species and new luxury experience", and the customized service of "one car, one price, one person, one driving", creating the era of "one car and a thousand faces" for off-road vehicles, and successfully opening up a new market for luxury electric off-road in China.
With a new electric off-road track, "Mengshi" continues to write new glory. Since its launch in 2023, Mengshi 917 has successively won many authoritative awards such as the Special Award of the Jury of the 3rd China Automobile Festival, the 2023 China Automobile Extreme Safety Summit Challenge Award, the 2023 China Top Ten Chassis, and the Best Off-road Award, and has successfully passed the first off-road performance certification in China, becoming the ultimate off-road performance benchmark in the minds of the industry and users. This time, the Mengshi 917 won the "Jury Car of the Year" award again, further consolidating its position as a leader in China's luxury electric off-road market.
The recognition of both the industry and users not only benefits from the outstanding product strength of Mengshi 917, but also comes from the customer concept of "Yue, Mountains and Seas, Reading, Extraordinary, and Joyful Life" of Mengshi Technology. User-centric, Mengshi Technology focuses on user car scenarios and creates a cutting-edge off-road ecology in the industry, with a total of more than 5,000 people experiencing it in 2023. Among them, it includes the innovative establishment of Mengshi off-road research institute, the creation of a professional off-road course system covering vehicle technology, driving methods, and driving site standards, and the establishment of a safe and scientific concept of electric off-road driving; the creation of Mengshi off-road experience park, strategic cooperation with the national off-road base, the construction of a 1+N off-road experience scene matrix, to provide users with extraordinary off-road experience; the development of Mengshi's exclusive four-season road book, taking users to truly experience the four seasons off-road experience in spring, summer, autumn and winter.
Build a car for your dreams, build a car for your dreams. In 2023, Mengshi Technology will successfully enter the product year from the brand year. In 2024, Mengshi Technology will bring more surprises to users, launch more luxurious executive-level cars and more co-branded modified models, and continue to lead the new trend of luxury electric off-road in China.