In other words, since Musk entered the Twitter (now renamed X) platform, many large enterprises, including IBM, Apple and Disney, have announced that they will not continue to advertise on X, which has also made the advertising ecology on X deteriorate rapidly.
People jokingly say that there are only two kinds of promotion left on X now, one is virtual currency trading, and the other is adult software that includes functions such as AI face swapping and AI stripping.
It's so low......
(Schematic diagram)
These changes are also reflected in the content of X.
Last Wednesday, several explicit fake photos of Taylor Swift drawn by AI went viral on X.
Most of these AI-faked photos are about football stadiums, and in each fake photo, mold is painted red, making people look very uncomfortable.
The origin of the photos is unknown, but judging by the watermarks in the photos, the photos should be from an adult website that has been around for years and specializes in posting fake celebrity nudes made by these deepfake (deepfake) techniques.
(Taylor Swift)
After these fake photos were released, they immediately caused a sensation on the whole network. The photos were viewed more than 45 million times before the account that posted them was banned.
Taylor Swift's search volume on the Google platform has increased significantly.
According to statistics, in searches related to Taylor Swift, the search data of terms such as AI and Deepfake has soared, and the search volume of "NSFW (not suitable for browsing during working hours)" has increased by 2700%.
To put it simply, these few photos have the world going crazy......
(Image via Google)
A number of authoritative media outlets, including Time magazine and the New York Times, reported on the incident for the first time.
(Time)
[The New York Times]
Even the White House was alarmed.
The White House press secretary told the media on Friday that they were shocked by what happened online with Taylor Swift and that Congress should take action.
(related reports)
After causing such a stir, the X platform also issued a statement,
said the platform is "actively deleting" the images and will take "appropriate action" against accounts involved in disseminating them. ”
But Taylor Swift's fan base, Swifties, said that the X platform is simply inactive, and the reason why these photos can be deleted is all due to the efforts of fans!
It turned out that after the hashtag "Taylor Swift AI" exploded on X, fans began to post a lot of positive posts about her on this topic:
Men who hate Taylor Swift are absolute trash.
They can't stand a strong, successful woman.
Everyone who posted these images should have been clipped.
(Image from X)
One of the netizens shared evidence with the media, and it was through their report that the two accounts that shared the photos were banned by the platform.
(Image from X)
Now that things have finally stopped, there are no more relevant photos on the X platform.
But on the other hand, Taylor Swift is not the first star to encounter such an incident in 2024.
A few days earlier, 17-year-old new Marvel actor Xochitl Gomez (Xochitl Gomez) also publicly stated that she found a fake explicit photo of herself on X, and after she reported it to the X platform, the photo was not deleted.
(Sochil Gomez)
The experience of these two people also made many women feel extremely angry and even empathetic.
According to the State of Deepfakes report released in 2023,
Since 2019, the number of photos that have been tampered with has increased by 550% driven by AI technology, and the vast majority of these photos are sexually explicit, with women accounting for 99% of the targets of such content.
In such an online atmosphere, the U.S. government has never issued a reasonable law to regulate it.
In 2023, U.S. Democratic Congressman Morell introduced the proposed Intimate Image Deepfake Prevention Act, which would make it illegal to share deepfake pornography without consent.
He said the images and videos can cause irreparable emotional, financial and reputational damage – and unfortunately, women are disproportionately affected.
Republican lawmakers rarely agree with these views, saying that the development of AI technology has indeed exceeded human control.
In fact, compared with these celebrities, it is every ordinary woman who needs these laws more. Most people don't have millions of followers, and when they encounter these situations, there aren't as many people who protect them, report them, defend them.
In this case, both the government and the platform have the responsibility to introduce effective management measures as soon as possible, especially the platform, which should play its regulatory function and not let this "X" really become a pornographic symbol......