With the sales of the ideal L series repeatedly winning the championship, there is also a saying in the industry, saying that it is "question the ideal, understand the ideal, and become the ideal." ”
Of course, this statement is not groundless. Since last year, there have been endless range-extended family SUV products similar to the ideal L series from friends, but except for the new M7 with the blessing of Huawei, it seems that it is difficult to make a breakthrough in other sales performance. But that's okay, that doesn't prevent more manufacturers from joining the mainstream market for family SUVs.
Leap and Nezha, as new car companies, have always focused on the price range of 10-200,000 yuan, and are known for their cost-effective advantages. Some time ago, the pre-sale release of Leap C10 can be described as earning enough eyeballs, positioning a large five-seat family SUV, and the slogan shouted is "buy an ideal home at half price", with both large space, Snapdragon 8295 intelligent cockpit, and OrinX chip + LiDAR blessed intelligent driving, and finally 15~180,000 yuan of pre-sale price, which is more eyeballs.
As soon as the Leap C10 was announced, some people said that the ideal L6 may be hit a lot. But don't worry, Nezha has also prepared a large five-seater family SUV, and there are also many core product highlights.
Dual screens, refrigerators, and small tables are all available
Last year, Nezha sold a total of 127496 new cars, a year-on-year decrease of 16.16%, and the situation is quite grim. 2024 is a more critical year for Nezha, and how to sell more cars will become the brand's first priority, and the importance of Nezha L's success is self-evident.
Compared with the appearance design of the Leap C10, which is more like an ideal, Nezha L has a kind of NIO flavor. The length, width and height of the vehicle are 4770x1900x1660mm, and the wheelbase is 2810mm, which is close to the zero run C10, and the space performance is likely to be comparable. The front of the car features split headlight clusters, while the rear is still in the shape of a family-style continuous taillight, with the side looking like a flat side window design, and traditional framed doors to help enhance sound insulation.
The focus is on its interior part. This time, NezhaL's interior has been qualitatively improved, and the front row adopts a similar ideal dual-screen design, which is convenient for the co-pilot to entertain, and at the same time, the instrument screen has not been canceled, and leather wrapping can be seen everywhere, with line trim embellishment, simple but not simple.
Coming to the back row, Nezha L's rear legroom is huge, and it is also equipped with a folding small table in the back of the passenger seat, and a cold and warm refrigerator is installed in the middle armrest box area, which is worthy of the name "refrigerator color TV sofa". In addition, there are electric sunshades overhead, which can be said to implement the family concept very thoroughly.
Nezha L is based on Nezha's self-developed Shanhai platform, which has the advantages of high security, high scalability, high intelligence and environmental friendliness. At the same time, Nezha L is also expected to be equipped with Haozhi range extension technology for the first time.
According to the information of the Ministry of Industry and Information Technology, Nezha L has two versions, pure electric and extended range, and the former is expected to debut the CATL long-life L series Shenxing power battery, with a pure electric range of 510km. The latter will be equipped with a 1.5-liter four-cylinder naturally aspirated range extender developed by Chongqing Xiaokang Power, a subsidiary of Celis, codenamed H15R, with a maximum engine power of 91 hp (67 kW) and a 170 kW electric motor.
At present, Nezha L may become a big rival of Leap C10.
In March after the Spring Festival, Leap C10 and Ideal L6 will be officially released at the same time, and Nezha L may be a little later, although from the perspective of positioning and price, Ideal L6 is obviously one level higher than the two, and the user groups are also different, but there is reason to believe that with the launch of Leap and Nezha family large five-seater SUV with lower prices, it will also have a certain impact on the ideal sales, what do you think?