For doing business, the method I am talking about now is the most scientific method, the most fundamental method, and the life-saving method. As a boss, you must change your concept, awaken your mind, and don't carry too much baggage.
In terms of stores, the good operating efficiency will be retained, the poor will be adjusted, and the stores that have been losing money for a long time will be closed. Only when the boss's mind is liberated, the right way to do business will be found, and there will naturally be a good result.
If one day, when something unexpected happens, the company will be closed, and the mentality should be flattened, and it is also a relief to carry out "strategic closure".
Divide the money reasonably and achieve the team
The current state of everyone has changed a lot compared to before, and this is the power of awakening. However, good ideas are like scriptures, they still need to be chanted and chanted repeatedly, otherwise they will return to the old way.
At present, the employee turnover rate of everyone's respective enterprises is gradually stabilizing, and the products are also being optimized, which is a good trend, so don't rush, take your time. Just like Shangrao Jiabaile, it takes time and more effort to rebuild consumer trust.
Again, everyone must first achieve a team, know how to divide money, and how to fiercely team up. The heart is selfless, the world is wide, the boss awakens, the team is strong, and the enterprise has a future.
In fact, at present, everyone does not know how to spend money, and all the energy is still focused on the enterprise, or want to make money. Everyone doesn't know exactly what they want, they may want to leave more money for their wives, more money for their children, and so on.
How much money is enough? There's no end to it. This is also a major factor that causes everyone to be tired and burdened. Will leaving too much money for your child really make him a success? It may end up hurting him. The result of unearned wealth may produce giant babies who are not capable of self-viability, which is all the more painful.
As a boss, be sincere, be really good to employees and customers, and the business will naturally be healthy, this reason is very simple. Adjust wages, adjust commodities, adjust policies, and train teams, step by step, and changes occur naturally.
Of course, if the business is not good, the salary can also be lowered, after all, to ensure the survival of the enterprise, it is also very necessary to carry out some performance appraisals. However, with the current experience, everyone has not gone downhill after the adjustment, unless the boss's original intention is not pure, and the performance indicators are required after the salary increase.
In fact, the salary increase for employees should also be in line with the situation of each city, such as Zhengzhou, Hangzhou, Chengdu and other cities to take more than 5,000 yuan, in the supermarket industry is basically OK, the employee turnover rate can be controlled within 30%. In addition, the necessary assessment is also very needed, and some particularly unsuitable employees must also have a corresponding elimination system.
In the past, everyone made money to catch up with the dividends of the times, but now, when it is time to fight for professional ability, the previous experience is not effective. Nowadays, it is the world of young people, as the "old man" of the industry, we must think about how to assist the team and how to achieve the team, instead of grabbing the market, value and glory with young people.
When it's time to let go, and when you figure this out, you'll feel more relaxed, and you'll have more time to spend on yourself and focus more on your health.
Love life, love life, make money happily, spend happily...... This is the meaning of life. This concept is constantly passed on from the boss to the team to the employees, and then affects more people. Advocating a beautiful way of life is also a social value and contribution of Fat Donglai.
Optimize products and guide lifestyles
At present, everyone's adjustment should still be at the commodity level. Taking towels as an example, Fat Donglai has recently removed many styles from the shelves, and has turned to highlight the functionality of the product and make life simpler. On the premise of satisfying the needs of customers, we will guide the lifestyle of customers and work in this direction.
Because customers may not be good at or don't have much energy to plan their lives, then we need to think about customers and move up from product selection to lifestyle planning. Fat Donglai is not only to sell good goods, but also to provide a good experience and provide a high-quality lifestyle.
Fat Donglai's customer base is of high quality, with an obvious trend of youth, focusing on the quality of life, willing to pay for high-quality goods, and paying attention to the consumption atmosphere.
The reason why we don't do promotions is to cultivate normal consumer groups and healthy consumption patterns, and improve the sense of experience. Customers come to the store to consume, not for the low price, cancel the meaningless low price promotion, so as to focus on optimizing the goods, enhance professionalism, and form a more benign development trend.
Because the value of the commodity determines the price of the commodity, and high quality must also correspond to high price. Reasonable profits are the basis for the survival of enterprises, so that is a healthy business model, and only in this way can a positive cycle be formed.
In addition, we must pay attention to the problem of debt, and the debt ratio of enterprises cannot exceed the critical line of 25%. If it is exceeded, the company is at risk of going out of business, and once it falls, it will be difficult to make a comeback.
The power of sincerity and trust
Fat Donglai's recent passenger flow and sales are abnormal, and many foreign consumers have come from afar and become a powerful force. They're not just here to shop, they're here to experience. Behind this, in fact, is the power of trust, Fat Donglai's sincerity has won the trust of consumers, as if it has become a kind of spiritual totem of retail business.
Tea stores, in particular, have seen their sales skyrocket recently. At present, the daily turnover of a single store can reach 40-500,000 yuan, a year-on-year increase of nearly 10 times. Because the sales volume is too large, considering the work intensity of employees and in order to stabilize the quality of operation, goods and business, Fat Donglai Tea Store has shortened its business hours.
This is an abnormal state, and this has to do with the current situation of the entire tea industry. The entire tea industry is in chaos, and product prices are inflated. The quality control and price of Fat Donglai have won the absolute trust of consumers, and this sudden state has appeared. In particular, jasmine tea is favored by consumers with its high cost performance, and its sales are extremely hot.
Such a sudden state has also prompted Fat Donglai to speed up the construction of a series of standards such as commodity standards, procurement standards, price standards, quality standards, and safety standards, so as to influence the entire tea industry to return to sincerity and move towards a better future.
The gross profit of Fat Donglai tea can not exceed 20%, under the premise of ensuring quality, but also consider the interests of tea farmers and manufacturers, and maintain reasonable profits, so as to form long-term social interests.
In addition, the sales volume of DL juice series is also very large, but Fat Donglai not only cannot reduce the price from the supplier, but the purchase cost will also increase by 5 cents per bottle, which further encourages the supplier to make the quality better. Good goods, good quality, good prices, so that a virtuous circle can be formed.
Fat Dong's self-owned brands are all done in accordance with EU standards, which is actually a direction to promote the change of manufacturing enterprises. In the future, Fat Dong's self-owned brand may be able to make a demonstration for China's food industry and lead the industry standard.
Because of love, so professional
What is a real enterprise? At present, the dozen or so enterprises in the seed class do not know what a real enterprise is. You don't understand because you haven't seen a real enterprise system. If you show an international standard enterprise, from the concept to the vision to the mission to the values, and then to the entire operating system and technical system, there is a huge amount of content at every relevant level, and it is a complex thing to build a healthy enterprise.
Everyone now only knows that they buy and sell goods, and this state is to set up a stall, not to talk about being a business, and it has not yet reached that level. The first layer is to do business, the second layer is to do business, and the third layer is to do business. Everyone needs to know where they are and what kind of capabilities, skills and conditions they need. If you know it, it's easy to solve it, and if it doesn't work, you can improve it.
As long as you are sincere, as long as you are professional, you can also be very successful if you do a good job. Just like Nongfu Spring's Zhong Sui, selling water can also become the richest man in China.
We have developed very well in the past, and we have eaten the dividends of the times and the dividends of the industry. Now, online channels are shining, suppliers are less dependent on traditional channels, and everyone's platform value is getting lighter.
Everyone has to reflect on their own value, and then reinvent it to play their true value.
I advise everyone not to do promotions, slowly adjust the goods, do a good job of quality, and consumers will naturally recognize it. Each selection is very important, and Fat Donglai has to be very cautious in purchasing and loading goods, because once it is out of shape, it will harm a company. Once some small brands enter Fat Donglai, consumers' cognitive effect is better than advertising.
Fat Donglai's baking sales are also very good, such as the 200-square-meter baking store in the Angel City store, which can reach more than 500,000 sales per day on weekends, and the ping efficiency is very high.
Follow a good idea, and naturally there will be good results. In fact, the managers of each department are not very professional, but they are sincere and attentive, and then create professionalism.
Taking a pharmaceutical supermarket as an example, if I were asked to go to a pharmacy, I would analyze how to plan the drug classification and function of the store, and who to serve...... If Fat Donglai wants to build a fully functional high-standard pharmacy in a city, all the drugs that can be sold in China and are the most effective drugs must be available in this store. Even if there is none, the goods must be transferred within the specified time.
If you want to be an ordinary pharmacy, then even if it costs a few cents of medicine, you must have it in the store, and you can even sell it separately, if a box of medicine costs 5 yuan, consumers can also only buy five cents and a dollar in portions.
In addition, when a customer comes to the store to buy medicine, I will also provide targeted advice on the entire medical process, including suggesting which doctor to go to which hospital in which city, in one step. Moreover, the person we recommend must be a doctor who is very good in terms of character and technique. In addition, I also attend medical conferences, both national and international, and can even advise doctors on how to treat diseases.
To be a professional in an industry is actually very simple, you only need to be attentive, sincere and passionate. Because of love, so professional.
In fact, as long as you uphold this concept and do anything in any industry, you can do a good job. This concept can be applied to all walks of life, including art, music, painting, musical instruments, etc.
When we do things, can we reflect the beauty? For example, if you are a supermarket, the environment is good, the culture is good, and the goods are good, why do you say that consumers don't come? Even when customers are unhappy, even if they don't buy anything, they can go to the supermarket and feel better.
The supermarket should not just be a simple place to shop, but a part of life.
Precipitate value and reshape reputation
Over the past year, everyone's enterprises have made their own adjustments, wages have risen, employees are changing, commodities are changing, and reputation is changing...... Sometimes we don't realize it, but a lot of things are already changing. With the intangible gain, the tangible harvest will follow. If sales are still not up, it means that our goods have not yet reached the level of real good value.
And this kind of good value needs to be cultivated slowly, and it also takes a long process to form customer reputation. Just like Fat Donglai's popular products, customers may buy them with confidence in Fat Donglai stores, but in everyone's stores, consumers are not familiar with them, and blindly putting them on the shelves may cause greater loss. Therefore, the product must be suitable for you.
My ideal is that every city has a company like Fat Donglai, and then drive the whole industry to be better and better. In the past, Xuchang's peers didn't understand me and would be jealous, but now they basically agree with Fat Donglai's concept.
Fat Donglai's reputation is decades of precipitation, and I have insisted on doing so since the nineties. More than 20 years of the best youth have been dedicated to this industry, even in the face of hardships, grievances, pain, misunderstandings, injuries and all kinds of pressure, they are trying to persevere.
As long as you maintain kindness, after 5 to 10 years of precipitation and force, the company's reputation may have a qualitative leap. In fact, in just over a year, everyone's respective companies have changed, employees have changed, and the government, customers, and the entire local industry have also changed their views on everyone, which is a good start.
Keep the original intention and insist on kindness, and there will definitely be a good result.
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