What are the pain points of novice operating a store? No experience? lack of funds? Or lack of a systematic method to do a store? In fact, the point is that you can't operate, and you can't get up after being busy for a long time.
Many times, you will also find that the store of your friends does not operate much, and there is not much drainage cost, but the store is doing well, and it can sell a lot of money in a day. Novices have a dozen or twenty orders a day, isn't it good, I think so. Today, I will talk to you, thinking about doing a good job in the store, really starting from the present, avoiding the trap of making a store, and laying a good foundation for the store, so as to have a better tomorrow.
How to write the title
If you want to be searched by buyers, you must have a product title, the title is the key to directly match the product, and the title is well written in order to have a good search. You can't use the title of your peers, or combine keywords at will, and the title should consider relevance, the combination of core word attribute words, and invalid duplicate keywords.
What is a good title, a good title is, when searching for the full title, you can only search for your product, and the second can only search for a small number of products, so the weight of the search terms is on your product, not the popularity of the keyword in other stores. This piece is not absolute, but the keyword stacking, invalid words, repetitive words, free shipping, special prices, which do not increase the search weight, are not usable, not only do not weight, but also occupy keyword characters.
Title relevance
Closely related to the first article is the relevance of the title, which is directly related to the search display, but it should be noted that the title is not all words can be used, and the relevance should be paid attention to when combining the title. On the basis of the core words, what attribute words to match can better express the characteristics of the product itself.
I often say that the product should match the demand, the match is not the right demand, the search traffic is not accurate, and the store with poor click conversion cannot get traffic, let alone sell. Therefore, what is the core of your product, what group of people does it meet, and which attribute words better express the product, you need to combine such keywords.
Because the matched traffic will be more accurate, and the crowd will be well covered, the traffic will come, for example, if you make men's clothing, the style is basically Japanese-style men's clothing. But when you think that the traffic of the Korean version can also be taken, it should also be possible, so the title is, men's cropped pants Japanese Korean version, so that your product style attributes will be confused, and it is the most taboo in the early stage of the store to let the search system judge your product is not clear.
Product attributes
The same thinking about the product title, relevance matching, it is necessary to start from the product itself, the background will be on the shelves of the baby will fill in a variety of attributes, the more you fill in, the easier it is for the product to be grabbed by the system.
For example, as mentioned earlier, the Japanese and Korean versions are mixed with two different styles of keywords, but looking at the attribute description of the product, it is very comprehensive and detailed, but for the style description of the product itself, it does not directly highlight whether it is the Korean version or the Japanese version, but says that it is youth and popular. There is no direct and clear stuck in the Japanese or Korean version, such keywords do not directly conflict with the product itself, and can be referred to mixed.
The negative example is the direct conflict of styles, but the direct conflict of styles does not mean that it is not good, some of the good ones are also in conflict, how can he be fine. Don't be stubborn, the basic store level of the store is not in the same gear, and the influencing factors of the weight have changed, but at the moment, you have to do your best.
Main image of the product
Thinking about the traffic coming in, you must have a good picture, the main image of the product is an important factor that affects whether the buyer comes in, when understanding your product, the first thing is to focus on this picture. Whether the product stands out and whether there are enough selling points to attract the attention of buyers. In addition to a main picture, the main image video, and several other main pictures are all to express the product, increase the buyer's recognition of the product, and enhance the conversion of the baby.
Traffic comes in on the one hand, and the focus is on attracting buyers to have a deep understanding of the product through several main images, forming collections and purchases, and conversions. A series of behaviors such as collection and purchase conversion can form visitor tags, and high-quality data dimensions will bring more traffic.
Store DSR
The dynamic score is not important, he is really important, the store is doing now, not just selling products, he has been emphasizing customer service. Only by providing good service and gaining praise and high-quality evaluation from buyers can the store have a better competitive foundation. The competition between stores is not simply the competition of traffic. Good service can get better resource slots, especially during the operation of a new store, the score directly affects the weight of the store.
In the limited traffic, limited evaluation, a slightly worse rating will directly pull down the dynamics of the store, so many competitors, you are helping the opponent if you slide a little.
The dynamic score will be compared with your peers, but important buyers will also pay attention to your dynamic score, after all, there is a lot of currency in the market. There are many problems with the description of your products, so naturally there are problems with the quality, and I can make other choices. The same product, a store with a high dynamic score, the product price is high, but it sells well. Although the price of your product is low, but the score is low, the buyer will think that the product is not good, and the price is low.
There are many dimensions to the competition of the store, what you need to do well is to do a good job of what you can control, and try your best to do a good job of the points that you can't control, so that the store can gradually grow every day with your heart.
That's all for today's sharing, if you don't understand anything or the store has encountered any problems, please come and communicate with me.