N Haidu all-media reporter Dong Reinforcement text/picture
On the morning of January 28, the Pupu Fisherman's Wharf in Fengze District, Quanzhou City was crowded with people, singing and laughing. Although the sky is drizzling, it can't stop people from welcoming the New Year. "This YOUNG's Fortress, this YOUNG's Year of the Dragon - Flower YOUNG Fortress, the Dragon Reappears" Fengze District's 2024 Spring Festival Lantern Festival Carnival series of activities was held here.
Kick-off performance
The site of the launching ceremony
At the scene, the "ten, hundred, thousand" plan was launched, the list of "ten most beautiful hairpin experience stores" and "100 restaurants that do not close during the Spring Festival" was released, and "thousands of tourism-related enterprises did not close during the Spring Festival" were mobilized to ensure that tourists had no worries about food, accommodation and transportation; the first batch of "hairpin flower wai costume skills and talents" certificate awarding ceremony was launched, the "two sections" characteristic Fengze tourism routes were released, the industrial tourism promotion video was released, the list of the first batch of "honest travel photography merchants" was announced, and folk cultural performances were organized on the spot.
"Hairpin Flower Spring Greeting" activity (data map)
Haidu reporters learned from the scene that in addition to the launching ceremony, the organizers also planned to launch the "YOUNG Fengze, this YOUNG Year of the Dragon - Flower YOUNG Fengze, Dragon Re-debut" 2024 Spring Festival, Lantern Festival "Two Festivals" Lantern Festival to promote consumption series of activities, aiming to enrich the spiritual and cultural life of the masses during the Spring Festival and Lantern Festival, bring the joy and blessings of the New Year to the masses, and promote the prosperity of the cultural and tourism consumer market. The activities mainly include six major sections: Lantern Festival Carnival, Business District Consumption Promotion, Food and Accommodation, Cultural Benefit, Creative Industry Tour, and Star Drive, with a total of 54 main activities, each of which forms a differentiated theme to show a new atmosphere of Spring Festival for the masses in Quanquan, Laiquan (note: Quanzhou) and Laifeng (note: Fengze) tourists to show a new atmosphere of welcoming the Spring Festival and stimulate the new vitality of the tourism market.
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Lantern Festival Carnival Plate
A total of 12 activities, the theme of the section: "This YOUNG's Fengze Happy Lantern Festival" Lantern Festival Carnival Series Activities.
Happy Lantern Festival (data map)
With the theme of "Happy Lantern Festival", 11 Lantern Festival exhibition areas will be built, including Donghai Fengfeng Night Market, Zhenwu Temple, Pupu Folk Culture Village, SCE World City Commercial Street, South Shaolin Wenwufang, Fengze Mall, Nanyi Plaza, Quanxiu Puxi Yang Street, Puxi Wanda Gold Street and the surrounding Honghu, Lingxiu Tiandi and the surrounding squares of the Construction Industrial Park.
Among them, the Donghai Wind Night Market Square in Quanzhou Central Business District carried out a series of Lantern Festival activities of "Traveling to the Dragon and the East China Sea", Zhenwu Temple carried out the temple fair of "Zhenwu Prayer for Blessing, and the Dragon is Ling", South Shaolin Wenwufang created the "Light up the Bright City" Shangyuan Lantern Festival, the Construction Industrial Park set up the "Xianglong Xianrui Water Show Fish Leaping" Lantern Festival of "Xianglong Xianrui Water Show Fish Leap", Puxi Wanda Jin Street held the "Tide I See New Flowers YOUNG" Lantern Festival around the lake, and the Commercial Street of China SCE World City set up the "Thousand Lights Shine Together in Quancheng Lantern Festival" creative lantern exhibition. At the same time, the 2024 "Happy Lantern Festival" financial matrix and education matrix lantern selection activities in Fengze District will be held in South Shaolin Wenwufang to enhance the interest of citizens and tourists to interact and participate.
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The business district promotes consumption
A total of 21 activities, the theme of the section: "This YOUNG's Fengze Spring City Purchase" New Year's Eve Spring Festival Shopping Season to promote consumption.
With the theme of "Quancheng Harvest Purchase", with "online and offline combination, multi-format linkage, all-media promotion, and combination of culture, tourism, business and sports" as the main form, with 10 major business districts and characteristic blocks as the main carriers, focusing on the aspects of "shopping for good things", "tasting delicious food", "enjoying life", "shopping on the cloud" and "shopping in the big market" for the Spring Festival, we will carry out the Chengdong Wanda's "Qingming Riverside Map" Youth Traditional Culture Exhibition, Donghai Street's "East Bay Tide Fun to Promote Consumption" theme activity, "Quanzhou Yiliang Good Car New Year's Car Purchase Subsidy" activity, and Qiaoxiang Gymnasium 21 consumption promotion activities such as the "Quanzhou Youpin" consumption season highlight the consumption of bulk commodities such as automobiles, home appliances, and building materials, create a consumption atmosphere, cultivate consumption hotspots, tap consumption potential, prosper the business market, make the market "hot" and consumption "hot", and achieve a "good start" in commercial consumption in the first quarter of 2024.
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Food and accommodation section
A total of 7 activities, the theme of the section: "This YOUNG's Fortress Enjoys Not Closing" New Year Food and Accommodation Series Activities.
Fengchao Luyu Market in Yunshan Business District (data map)
The first batch of hairpin masters
Theme: Release the list of tourism-related enterprises that do not close during the Spring Festival. Activity content: Launch the initiative to open businesses and restaurants in the jurisdiction as much as possible, release the list and contact information of the "ten most beautiful hairpin experience stores" and "100 restaurants that do not close during the Spring Festival" in the central urban area in advance, and launch the "1,000 tourism-related enterprises that do not close during the Spring Festival" to eliminate the concerns of tourists who come to the spring to dine and play during the Spring Festival.
Theme: "Hairpin Flower Welcomes Spring" activity. Activity content: to create "hairpin flower wai +", release "ten most beautiful hairpin flower experience stores", the first batch of "hairpin flower wai clothing skills", organize well-known hotel accommodation industry front desk service personnel in the jurisdiction to carry out hairpin flower wai training, and at the same time organize Pupu travel photographers to carry out tourism explanation training, and in the main hotels, restaurants and other tourism-related merchants in the jurisdiction of the selected "hairpin" picture display boards, show the optimistic spirit of Fengze "beautiful and beautiful hard work", enhance the image of service personnel in the jurisdiction, and enhance the appeal of Fortress's characteristic cultural brand.
Theme: "Delicious Harvest Overseas Chinese Connect the World" Overseas Chinese Food and Culture Festival. Activity content: Organize overseas Chinese to gather in the South Shaolin Wenwufang Block to create a cultural festival of overseas Chinese customs, bringing together Quanzhou's characteristic overseas Chinese cuisine and Indonesian satay, Thai curry, Malay bak kut teh, Singapore coffee beans and other delicacies from all over Southeast Asia. The event integrates a series of cultural experiences of Southeast Asian cuisine, Shangyuan Lantern Festival, and cultural and military performances, reproducing the prosperous commercial and trade scene of Quanzhou Maritime Silk Road in the Song and Yuan dynasties and the food culture of overseas Chinese, as well as the grand occasion of "people from ten continents in the market" and "merchants of all countries in the sound of the rising sea".
Theme: Night Food, Puxi Yang Street Night Market. Activity content: Arrange intangible cultural heritage snacks, Maritime Silk Road food, Southeast Asian classic catering, regional characteristic food tasting areas, as well as craft beer, special drinks, and high-end coffee markets. The stage of the night city center of Yang Street carried out the performance of the Internet celebrity band and organized the display of intangible cultural heritage.
Theme: Night Food: East China Sea Windy Night Market. Activity content: Carry out the Lantern Festival garden lantern festival, organize folk dragon and lion dance flash mobs, all kinds of snacks and food markets, and unlock multiple fun in one stop of "activity + food + discount" to welcome the New Year.
Theme: Night Food Fenghai Road East District Yetan Square. Activity content: Arrange coastal characteristic landscaping, set up a central music stage, gather all kinds of snacks, drinks, bartending, and tea consumption scenes, and enrich the different leisure nightlife of Fortress New Year.
Theme: Fengchao Luyu Market in Yunshan Business District. Activity content: With the theme of "Hairpin Flower Awakening Lion and Dragon Tour in Ji City", we will carry out artistic decoration of festive atmosphere, set up a music stage, organize a trendy night scene, carry out special snack gatherings, and create a high-quality leisure area for the New Year.
A total of 10 activities, the theme of the section: "This YOUNG's Fengze and Feng Together" cultural benefit series of activities
"Haisi Pupu" Folk Culture Festival (data map)
Theme: "Haisi Pupu" Folk Culture Festival. Activity content: On the twenty-ninth day of the first lunar month, the "Maritime Silk Road Pupu" Folk Culture Festival was held, the "Fengze City IP" was released, and the hot Pupu female hairpin flower wai IP was continued. With grand and enthusiastic activities, it shows the positive attitude of the hard-working and simple Pupu people who love life, love their homeland, love culture, and "work hard with beauty", so as to better protect their spiritual home and continue the urban context.
Theme: North and South Wudang Millennium Covenant. Activity content: Carry forward the spirit of the Silk Road, carry out joint construction with Danjiangkou City, Shiyan City, northwest Hubei Province (where Wudang Mountain is located), jointly hold the "North and South Wudang Millennium Covenant" event, continue the historical spirit of Wudang Mountain in Zhenwu Temple, carry out a series of online and offline activities such as symposiums and martial arts performances, promote inter-city cultural exchanges, and promote the sharing of urban resources.
Theme: "Hairpin + Potato Jelly Pear" North-South Linkage Appointment. Activity content: Quanzhou and Harbin to carry out a linkage appointment, Fortress "Southern Little Potato" went north to Harbin, Harbin "Little Frozen Pear" went south to experience the most beautiful hairpin, and carried out cultural exchanges between the north and the south.
Theme: The 3rd Hairpin Flower Wai Competition. Activity content: excavate, sort, carry forward and inherit the national intangible cultural heritage of the customs of Pupu women, promote the inheritance of the "hairpin flower wai" skill of the "out of the circle" signboard of the Pupu fishing village, carry out the third hairpin flower wai competition, select the master of the "hairpin flower circle", and create a spring flower and jubilant New Year atmosphere.
Theme: Fortress Double Heritage "Let's Shoot". Activity content: Collect outstanding photographic works related to Fortress World Heritage and intangible cultural heritage from photographers and photography enthusiasts from the whole society, and release them through online selection to share the charm of Fortress's "double heritage" and witness the beautiful moments of the high-quality development of cultural tourism in Fortress District.
Theme: Fengtai Intangible Cultural Heritage Cultural Tourism Festival. Activity content: Carry out cooperation and exchanges with Taiwan, extend a series of in-depth exchanges of cross-strait folk customs, food, film and television, music, and traditional crafts, and combine investment promotion to become an annual event of "Quanzhou Tourism & Fujian-Taiwan Exchange", and create a unique city business card of Fengze.
Theme: Spring "Abundance" Youth Trip, Youth Research. Activity content: Carry out a series of youth research activities for young people in the city and surrounding cities, lead young people to experience the intangible cultural heritage inheritance, folk culture experience, Spring City Walk and New Year activities and other rich and interesting content, feel the strong festival atmosphere of the New Year, enrich the holiday life of teenagers, and show the youthful atmosphere and urban taste of Fengze.
Theme: "Maritime Silk Road Transmission" Fengze District Artists Association Creation Practice Base Painting Exhibition. Activity content: Bringing together 29 famous artists above the municipal level, including Chen Lide, a distinguished painter of the Fujian Provincial CPPCC Painting and Calligraphy Institute, Guo Ning, president of the Quanzhou Painting Institute, Wang Eryi, dean of the Academy of Fine Arts of Huaqiao University, and the chairmen of the county (city, district) Artists Association, as well as 23 painter members of the creation practice base of the Fengze District Artists Association.
Theme: The First Seal Carving Exhibition in Fengze District. Activity content: A total of 70 printing screens and more than 600 fine prints by 55 seal carving authors were exhibited, including Su Baoxing, deputy director of the Seal Carving Committee of the Fujian Provincial Calligraphy Association, Cai Dongsheng, executive director of the Quanzhou Calligraphers Association, Zhao Jinshan, deputy secretary-general of the China Portrait Printing Research Association, and other expert works.
Theme: 2024 Cross-Strait Sports Carnival Series - Qimeng Youth Football Culture Festival. Activity content: Qimeng Youth Football Cultural Festival was founded in Quanzhou, the starting point of the Maritime Silk Road, and has been successfully held for 3 sessions. The new Qimeng Football Culture Festival has a variety of activities such as "Football Championship", "Football Martial Arts Field", "Green Knowledge Competition", "Football Music Festival" and "World Heritage City Study Tour", so that football culture is more diverse, so that young people can enjoy it and learn in it.
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Creative Industries Tour
The theme of the section: "This YOUNG's Fortress Fun Park" creative industry tour series activities.
Activity content: release the industrial tourism promotion video, plan the industrial tour route of "Pupu Hairpin - Four Golden Flowers", link up with well-known brands such as Peak and Royal Children's Yuan in the jurisdiction, carry out preferential promotion Tesco activities, issue consumption vouchers, stimulate the vitality of the consumer market, and achieve a "good start" for the New Year. Carry out a series of activities to promote consumption during the Spring Festival of the "Top Ten Business Districts" to promote the stability of the festival market and promote the upgrading of consumption.
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Stars drive the plates
The theme of the section: "This YOUNG's Fengze Spring City Star Movement" series of activities.
Theme: Quancheng Xingdong Walk with Feng. Activity content: Join hands with "Shangchengshi" magazine, and at the same time give full play to the resource advantages of the film and television cultural industry park in the jurisdiction, actively connect with entertainment and performing arts companies such as Infinite Freedom and Shin Shin Culture Media, and invite Laiquan stars and local Internet celebrities to use a City Walk to unlock the fireworks and humanity of Fengze, visit the scenic spots of Fengze Scenic Area, and create a new hot spot of "Fengze Tour".
Editor: Xiao Yan