"Hello, I am in Jiashan and want to come to Fengjing to handle trademark registration business. In the summer of 2023, Xiao Li, the manager of Jiashan Yingying Bakery in Jiaxing City, Zhejiang Province, made a consultation call to the special window of the Yangtze River Delta "One Network Office" in Fengjing Town, Jinshan District, Shanghai, and the Shanghai Jinshan Acceptance Window of the Trademark Business of the State Intellectual Property Office. Since the establishment of the organization at the end of December 2020, the number of consultation calls from outside Shanghai, the Yangtze River Delta region and all parts of the country has been increasing. "We currently receive more than 1,200 in-person and telephone inquiries every day. Zhang Yan, a staff member of the reception window, told reporters.
From the 80~90s of the last century, the 1.0 version of the only window in Beijing to handle business, to the 2.0 version of the window set up in 9 cities such as Shanghai and Guangzhou, until the 3.0 version of the second window in Shanghai set up in the Yangtze River Delta Roadshow Center in Fengjing Town, the vigorous "traffic password" is from this Shanghai and Zhejiang adjacent to the Yangtze River Delta transportation hub.
"It takes 5 minutes to get there by bike from Jiashan. After completing the consultation, Xiao Li, the manager of Yingying Bakery, immediately came to the Jinshan acceptance window and submitted an application for trademark registration under the guidance of the staff.
After three years of continuous efforts, the Shanghai Jinshan Acceptance Window of the Trademark Business of the State Intellectual Property Office has achieved its goal of "basing itself on Jinshan, radiating Jinjiaping, and radiating the Yangtze River Delta".
"Our company often needs to register different trademarks, and after adding WeChat to the staff of the Jinshan acceptance window, we submitted the electronic version of the application materials under the guidance, saving the time of running back and forth, and the recent trademark renewal and transfer are also delivered in the same online way, which is very convenient. Ms. Xu, the manager of Shanghai Dingxin Luggage Co., Ltd., told reporters.
"I found the address and contact information of the Jinshan trademark acceptance window on the Internet, and it was quite convenient for us to come from Songjiang," said Mr. Gan, the manager of Nanxiu Cultural Development (Shanghai) Co., Ltd. After the first registration application, Mr. Gan and the staff added online contact and communication methods, and paid the fee by scanning the code, saving a lot of time and energy for handling affairs.
Since its opening to the public in 2020, the Jinshan Trademark Acceptance Window has created a green channel for trademark business consultation and handling in an all-round way, and the window has opened a business consultation hotline for 7*24 hours of consulting services. At the same time, a special mailbox for trademark business is opened, and enterprises can handle business by email after telephone consultation.
In order to expand the radiation capacity of the window, under the guidance of the District Market Supervision Bureau, the trademark service guide publicity materials were produced and distributed to the society, and the scope of delivery has even gone out of the Yangtze River Delta region and extended to all parts of the country. In the past 2023, an agent brought the trademark business applications of three enterprises registered in Baoshan, Shanghai, Songjiang, and Dongguan, Guangdong.
In addition, after the approval of the State Intellectual Property Office, the trademark pledge registration business has been opened to enterprises, which provides convenience for enterprise trademark pledge financing, alleviates the financing bottleneck of small and medium-sized enterprises, and provides assistance for the creation and application of high-value intellectual property rights for enterprises. Shanghai Tingte Pipe Industry Co., Ltd. completed its trademark pledge registration business through the Jinshan trademark acceptance window, and obtained 3.5 million yuan of new financing to help the company expand production. Up to now, the window has completed a total loan amount of 22 million yuan through trademark pledge financing business.
According to statistics, in January ~ December 2023, a total of 625 trademark businesses were handled at the Jinshan Trademark Acceptance Window, including 319 registrations, 202 changes, 44 transfers, 47 renewals, 9 others and 4 pledges. Business from other provinces and cities accounted for 5.58%, and business in the Yangtze River Delta region accounted for 96.69%.
通讯员 | 范黎平编辑 | 董宁宁（实习）责编 | 程佳域 陈薇婷