Market Star News: The 3rd Xingyue Role Model Ceremony kicked off on January 28. The ceremony was hosted by Xingyue Feiyang & Youku Video and co-sponsored by Jietu Automobile, with an in-depth inventory and excavation of role models in the cultural and entertainment industry. The first model of JMK, the official brand of Jietu Automobile, the Traveler Silver Dragon Wings, was officially launched in this grand ceremony.
The official guide price of the Voyager Silver Dragon Wing is 219,900 yuan, with a four-wheel drive 2.0TD+7DCT powertrain, and the first edition is limited to 3,000 units. During the launch period, the Traveler Silver Dragon Wings also brought users multiple luxury gifts. From now on, users who order Jet Traveler can enjoy six major rights and interests: "Deposit Expansion Gift", "Super Replacement Gift", "Financial Stress Relief Gift", "Traffic Play Gift", "Lifetime Warranty Gift" and "Starship Equipment Gift", covering the whole life cycle of car purchase and use, lowering the threshold for car purchase, while solving the user's worries and helping all "travel aspirants" to set off.
The new car is advanced on the basis of the short-distance traveler Keyan, Keyue, Kecheng and Keye, and is modified and upgraded in four dimensions: appearance, off-road, loading and personality, so as to meet the personalized modification needs of users for travel off-road, and to yearn for the dream of the stars.
As the largest consumer of automobiles, China's tuning business penetration rate is less than 5%. In recent years, with the younger consumption and the continuous relaxation of policies, the domestic automobile modification business has shown a momentum of rapid development, and it is believed that it will soon be a huge market with a scale of one trillion yuan.
In the past January 22, Jietu Automobile ushered in the official launch of the 1,000,000th vehicle. At present, how to deepen the "travel +" market segment and meet the individual needs of users in the travel scene has become the core issue of the "travel +" strategy of Jietu to a deeper level. Based on the insight of users' personalized travel needs and market prospects, the JMK brand came into being. At the 2023 Shanghai Auto Show, JMK was officially released, committed to building the No. 1 modified car brand in China.
JMK is the English abbreviation of Jetour Makers Kingdom, which is the official tide brand of customized car play services for Jetour car users, which will empower every young player to define their own personality symbols and work with users to create personalized travel sports vehicle products and equipment.
In the future, every important product of JMK will launch JMK models, with the concept of "more trendy, wilder and more interesting", evolving and upgrading in terms of product styling theme, personalized cockpit, kinetic energy system, etc., to build a "Jietu Creation Kingdom" and create a new culture of national innovation that belongs to the Chinese.
As the first model of JMK, the Traveler Silver Dragon Wing is anchored to the pursuit of space style, punk style, and hard-core styling for modification and upgrading, which is more personalized and off-road.
The styling car of the Voyager Silver Dragon Wings is recreated based on the Voyager's unique "Vertical and Horizontal Road" hard-core design, making the vehicle more sci-fi. The starship space silver body color is based on the theme of mysterious space punk style, which makes people feel the unique advanced taste of the owner at first glance. The space-reloaded geometry front end and star ring through-lights are the finishing touches to the front of the car, making the Voyager Silver Dragon Wings stand out from the rest of its class. The space capsule door wheels highlight the sporty style of the whole vehicle and visually present a sense of future technology.
In terms of off-road power, the new car is equipped with 255/55 R20 all-terrain off-road tires, which have stronger grip and are more conducive to drainage and mud discharge, improving off-road performance.
In addition, the Voyager Silver Dragon Wing has further improved the loading capacity, adding an all-round multi-functional roof platform on the basis of the class-leading large space and 50+ storage spaces of the Voyager's original car, matching a two-stage gangway for easy climbing.
For users who love modification, there is no end to the demand for personalization, and they will always explore new ways to play, and they believe that "the true meaning of life lies in tossing". The JMK brand returns the power to define the car to the user, and the whole car has 40+ quick release expansion interfaces, which is convenient for users to personalize the appearance and create more customization possibilities.
At the same time, the new car will also adapt to the rich scenarios of "travel +" and launch CarIOT peripherals with different functions, so that the evolution of Dragon Wings will become an interconnected entrance to the smart ecology. For example, the MK dual-satellite satellite box supports the "dual-satellite" peripherals of Beidou and Tiantong satellites to meet the emergency support of travelers in extreme environments, and the connection has no borders.
Since its launch in September 2023, the sales volume of the Jet Traveler has continued to grow, and it has quickly reached the sales champion of the "Square Box" model, becoming the phenomenal hit model of the year in 2023. The arrival of the Traveler Silver Dragon Wing will further enrich the Traveler's product series, consolidate the Traveler's benchmark position as the leader of the square box model, and will also meet the continuous improvement of consumers' demand for personalization and off-road. In the future, Jietu Auto will work with more users to explore the infinite possibilities of personalized car modification and create a new culture of national innovation that belongs to Chinese.