As the Lunar New Year approaches, influencers on major platforms are in full swing to compete for traffic. This seemingly lively performance, whether good or bad, has only one ultimate goal - traffic. Among them, Simba's way of praising pre-made dishes is eye-catching, however, in this "rubbing" war, Xiao Yang, a top Internet celebrity on a certain sound, adopted an unusual way to successfully achieve a win-win situation between the company and its Internet celebrities. And the driving force behind this strategy is not Brother Xiao Yang himself, but his Internet celebrity Lao K.
Perhaps for most netizens, Lao K is not a household name. However, when he was supporting the disaster area some time ago, he unexpectedly became popular by personally distributing dumplings. On January 23rd, Lao K once again set off a boom of "rubbing", and the outside world affectionately called this model "rubbing".
This kind of "rubbing" is not a way that ordinary people can easily imitate, it requires a perfect match of many conditions, such as affinity, deep understanding of the product, and tacit cooperation with its Internet celebrities. In other words, it is necessary to create a complete "traffic body", and the Internet celebrities who participate in the broadcast must also be experts in live broadcasting.
It is not difficult to see from the exposed pictures that "rubbing" is actually a concise and efficient way. In the traffic body, Brother Xiao Yang or Brother Da Yang stands like the protagonist, and a group of Internet celebrities gather around. They don't need to go through a lot of money to introduce products, they just need to indulge in delicious food, and they can easily get the blessing of traffic.
The wizard of this live broadcast method is Lao K, with the unique characteristics of "starter", his traffic has soared in a short period of time, from 10,000 to more than 100,000. Lao K's humor and sharp contrast with other Internet celebrities have made his popularity grow rapidly, and he has successfully become one of the first-line Internet celebrities, and even surpassed some eloquent Internet celebrities in terms of delivery data, such as Brother Zui, Zhuo Shilin, etc.
Even Yu Tianqi, who was previously questioned because of the low level of live broadcasting, has also achieved a sharp increase in data through this method, with an overall increase of nearly ten times. Although these flows belong to individuals, they have become the biggest beneficiary of Xiao Yang. Coupled with the fact that he interacts with these influencers from time to time, they together build a grand traffic pool. In this pool, Internet celebrities such as Three Sheep have gained considerable attention, and this wave of operations can be called beautiful.
However, this kind of "rubbing" method is not simple to imitate, it needs to have the right time, occasion and talent. After Lao K joined the three sheep, he won the attention of netizens in the way of "big pot dishes". However, if it weren't for the scene approaching the Lunar New Year, placing this picture in their respective live broadcast rooms, the effect would inevitably be greatly reduced. At this moment, the scene has been decorated with red, and all the Internet celebrities have gathered together, providing an excellent opportunity for the "rubbing" method.
Approaching the Lunar New Year, Internet celebrities on major platforms have grabbed traffic through various methods, and the "rubbing" method has successfully detonated attention with the formation of traffic bodies. This "rubbing" war is not only the promotion of products, but also a well-planned traffic battle, allowing Internet celebrities to achieve a win-win situation in this celebratory season. However, in this gimmick war, who can flexibly use the "rubbing" method to become the king of traffic in the new year, all this is worth looking forward to.