#我来唠家常#
The editor found an interesting phenomenon, when most people go shopping and buy something, once they see their favorite product, they are used to take out their mobile phone to make a price comparison on Taobao or other online platforms. If it's about the same price as the online sale, I'll buy it. Otherwise, they will place an online order and choose to buy.
In the past, it was important to shop around, but now it is popular to shop around
This new way of shopping is becoming a shopping habit for more and more people, or shopping thinking in the Internet mode. In the face of this phenomenon, brick-and-mortar store operators should attach great importance to this issue.
Online and offline supermarket business model
The high development of the Internet has made the quality and price of goods highly transparent and open, if the physical store operators still hold the old mode of thinking, fantasize about relying on the characteristics of information asymmetry to operate the store, and use the once huge price difference to maintain operations, then in the current highly developed Internet economy society, the next merchant to close down may be you.
A corner of an old photo of a shop
Don't be under the illusion that the state will shut down e-commerce or live streaming and other measures, how can a society that has developed on the basis of the information technology revolution turn back the clock on history and return to the traditional model of inefficiency and disorderly competition?
A street atmosphere full of fireworks
If the physical store wants to revitalize, the first thing to solve is to update the thinking mode of the operator, get rid of the way of thinking that is incomplete, not enterprising, and complaining, and actively follow this trend.
Wang Hai, a fake expert
Solving the standardized operation of Internet operation and e-commerce live broadcast mode is also an issue that the government needs to pay attention to. Recently, the news about live streaming has been full of wind and rain and boiling.
Oriental selection of fake Wuchang rice incident
First of all, Wang Hai, the king of anti-counterfeiting, sued Dongfang Selection Dong Yuhui for selling fake Northeast Wuchang rice in the live broadcast room, and then Simba, the head of the goods, angrily scolded Taiyuan Lao Ge, all of which reflect the integrity problem and disorderly competition of e-commerce to a certain extent, which needs to be highly valued by us and carefully studied and solved!
In short, how to do a good job in the common development of the two models and achieve complementarity is an important issue that the government and operators are seriously considering and solving!
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