#我来唠家常#
As the saying goes, eat a good breakfast, a full lunch, and a small dinner.
How much does a "well-eaten" breakfast cost?
In fact, eating breakfast well is just an idealized realm, and for the majority of wage earners, eating breakfast well may be just an ideal, and a few dollars to deal with it and eat a full stomach is the reality.
Recently, Taoyuan Military Village, once known as the "Hermes of the breakfast industry", officially closed its store in the MixC in Shenzhen, and has since withdrawn from the economically developed Guangdong market, which has aroused people's attention and thinking.
What people are concerned about is why Taoyuan Military Village lost Guangdong, and even went from glory to decline in the whole country?
People are thinking about how much we should spend for breakfast.
Do you eat a high-priced breakfast of 37 yuan, or spend a few dollars to fill your stomach?
Ten years ago, I am afraid no one could have imagined that an alternative breakfast restaurant, Taoyuan Military Village, would suddenly become the darling of the market.
A fritter costs 8 yuan, a bowl of soy milk costs 10 yuan, and a piece of baked cake sells for more than 20 yuan!
However, it is such a ridiculously expensive Taoyuan military village, which is loved by many people, and some people even prefer to queue for two hours in order to eat such a breakfast.
It is precisely because of this that Taoyuan Military Village's store in Shenzhen Vientiane World has an annual operating income of 66 million yuan.
However, in the face of the unpredictable market, Taoyuan Military Village still adhered to its high-end route, and did not change according to the needs of consumers, especially the working class, and finally let itself go into decline.
Nowadays, how many people can really afford to eat a breakfast of 37 yuan?
According to statistics, more than 900 million people with a monthly income of less than 2,000 yuan have become a middle-income class with a monthly income of 3,000 yuan.
With such a small income, you have to deal with mortgages, car loans, and various living expenses, and the pressure is huge, as you can imagine.
In this case, how many people can really afford to eat breakfast for 37 yuan?
What's more, the vast majority of consumers are working-class, not only do they not have much money in their pockets, but also time is the most precious, where can they sit leisurely in Taoyuan Military Village and slowly drink 10 yuan a bowl of soy milk?
It is in response to that sentence that 37 yuan breakfast is a bit expensive, and the time of the workers is more precious!
In fact, even urban white-collar workers, most of their breakfast consumption is less than 10 yuan, and they will not go to so-called high-end places such as Taoyuan Military Village.
White-collar workers don't hurt, and they don't love their salaries, which is probably the reason why Taoyuan Military Village is declining, right?
How much people spend on breakfast is, in the final analysis, how much money they have in their pockets.
Maybe one day, when the people are really rich, they will naturally be able to realize the ideal of eating a good breakfast, and it is not a problem to eat dozens or even hundreds of yuan at a time!
Do you think so?