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In this era of digital economy, a live broadcast is enough to change the fate of a brand, but on January 27, the boss of Weilong underestimated the purchasing power of Dong Yuhui and his huge fan base.
As a result, in a live broadcast promotion of small biscuits, it was unexpectedly out of stock, so that the boss of Weilong had to bow and apologize many times late at night.
This scene makes people laugh, and people can't help but think, what kind of force caught Boss Weilong so off guard?
Weilong's underestimation is not only a misjudgment of Dong Yuhui's purchasing power, but also a lack of understanding of the battle situation in the entire live broadcast market.
With his own charm and deep popularity, Dong Yuhui successfully pushed Weilong's square "Chive Chicken Slices" and round "Evergreen" to the forefront in one fell swoop, forming a storm of entertainment.
In this process, Dong Yuhui's strength should not be underestimated, and the apology of Weilong's boss has also become a hot spot in the comment area.
Fans left messages mockingly, and some netizens joked: "Boss Weilong, don't underestimate Dong Yuhui anymore, his fans are not vegetarians." ”
In this live broadcast incident, there was not only the underestimation and apology of the boss of Weilong, but also the unique highlights in the comment area, and netizens watched one after another, leaving a series of laughs.
Someone ridiculed Boss Weilong: "Now I know the strength of Dong Yuhui and his mother-in-law, and they are still hanging outside." Some ridiculed Weilong's previous boast: "The supply is sufficient, no problem" has now become a laughing stock.
The comment area has become a salon for everyone to ridicule and entertain, and every message is like a small bomb, causing hilarious and heated discussions.
There is a deeper problem behind the live out-of-stock incident, which is not only a simple underestimation, but also a lack of business operation and market insight.
Some people think that the honest apology of the boss of Weilong will win the trust of some consumers for the company, because in the business society, sincerity often wins the hearts of people more than concealment.
In this incident of laughing to death in the comment area, there are not only light-hearted and humorous jokes, but also profound business thinking, the rise of the live broadcast market, and the emergence of the fan economy, all of which remind enterprises that the market is always full of variables and challenges.
In this live broadcast out-of-stock incident, Weilong's boss bowed and apologized 20 times, which was not only an embarrassing experience, but also a profound lesson in business competition.
Whether it is Weilong Company, who has the last laugh, or the netizens who have been laughing in the comment area, who can gain the upper hand in this controversy, only time can be revealed.
In the aftermath of this live out-of-stock incident, time seems to be the guide of the mystery solving journey, and the picture of Weilong's boss bowing 20 times has gone viral on the Internet and become a new laughing point.
The passage of time is also quietly downplaying the turmoil, the heated discussion in the comment section has gradually subsided, fans have begun to pay attention to other topics, and Weilong is also trying to make up for this omission, stepping up production, trying to regain lost market share.
Whether a company truly understands the market and whether it can flexibly respond to the needs of consumers has been tested in this incident.
Weilong's biscuits were originally promoted through live broadcasts, and with the help of Dong Yuhui's popularity, the strategy of achieving sales underestimated the purchasing power of Dong Yuhui and his fans, and also reflected Weilong's negligence in market research and strategy formulation.
The impact of the live out-of-stock incident on Weilong is far from over, and the road to brand repair is full of ups and downs, and how to re-establish trust in the eyes of the public has become an important issue that Weilong's boss needs to think about.
On the one hand, his sincere apology has won the understanding of some consumers, on the other hand, there are also some consumers who have doubts about Weilong Company, and the building of the brand takes time and needs more practical actions to prove.
The live out-of-stock incident has caused a series of controversies on the Internet.
Some people think that the boss of Weilong is too imprudent and has insufficient understanding of the market, which is a failure of marketing strategy, while others believe that this incident can become an opportunity for the development of Weilong company, and better adapt to the changes in the market through reflection and adjustment.
The controversy has undoubtedly become another major attraction of this incident.
In the business world, every success or failure case is worth digging into, and the live out-of-stock event is no exception, which goes beyond a simple commodity sales event, but also a subtle confrontation between business competition and market rules.
In the future, it will take time to witness whether Weilong Company can learn lessons from this incident and counterattack.
The comment section on the Internet will continue to be the focus of observation, entertainment and controversy, sometimes laughing, sometimes thinking, sometimes sarcastic, sometimes agitating, business, just like the comment area, will always be full of endless variables and possibilities.
The aftermath of the live out-of-stock incident has not completely dissipated over time, but has set off waves in the commercial market, and the market landscape has changed, and merchants are trying to adjust their strategies to adapt to this new competitive landscape.
Weilong's underestimation has become a warning to other companies, and businesses have strengthened their market research to avoid falling into the same trap, and this incident has become the accumulation of business experience and boosted the progress of the entire industry.
Dong Yuhui's live broadcast out-of-stock incident once again confirmed the powerful power of the fan economy, which is no longer just the product itself, but successfully attracts the attention of consumers through personal charm and fan stickiness.
This has also made companies pay more attention to working with influencers to create a more attractive product image by building a personal brand.
Fans are not only consumers, but also endorsers and communicators of brands, and this phenomenon is gradually changing the traditional concept of business.
The controversy in the comment section caused by the live out-of-stock incident highlights the new era of user participation, which is no longer just passively accepting products, and users are more willing to express their opinions and suggestions in product events.
This user engagement is not only a direct feedback on the product, but also an important part of brand building.
The sincere attitude shown by Weilong in the incident also resolved the controversy to a certain extent, indicating that the user's attention to the company's attitude has become an indispensable part of shaping the brand image.
In the era of digital economy, enterprises cannot just rely on traditional sales methods and marketing methods.
Live streaming has become a new digital means that has successfully attracted the attention of young consumers.
Weilong's omission is also a microcosm of digital transformation, and enterprises need to follow the pace of technology more closely, use data analysis, social media and other means to better understand the market and meet the diverse needs of consumers.
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