Recently, a new film has been on the hot search.
The movie version of "Flower Thousand Bone".
How rotten is it?
It was rated as "the worst of the year" by CCTV programs.
The Douban score of 3.5 is still falling.
Uncle Yu's friends and neighbors all gave only one star.
Netizens brushed up on bad reviews, and some quit halfway.
"For the first time, I felt that no one was sad when they died."
It's been a week since its release, and the box office is less than 6 million.
The director was in a hurry to send a video to apologize publicly.
Immediately afterwards, the producer also appeared on the blog to respond to the question.
It is called to help Guangxi's tourism economy and show the theme of women's growth, so I decided to shoot this work.
At the same time, the leading actors of the drama version of "Flower Thousand Bone" Zhao Liying, Ma Ke and others also posted blogs to help promote it.
But who knew that after the operation, it would cause the audience to rebel.
But it also aroused Uncle Yu's damn curiosity, and he couldn't help but go to the cinema to inspect the goods.
After being traumatized physically and mentally, it was found that there seemed to be more than that.
Let's just talk about it-
"Flower Thousand Bones"
The 2015 drama version of "Flower Thousand Bone" is a real hit.
At that time, it was the early stage of the fairy puppet's power, and the theme songs of the series were both popular.
The super high ratings have made many actors in the play popular, and also made Zhao Liying one of the first-line flowers.
But the production process of the film version is quite uneven.
First, there's the issue of casting.
In 2020, it was reported that a certain Shuang would take over the filming of the movie version of "Flower Thousand Bone".
Unexpectedly, it was strongly opposed by fans.
Fans made big-character posters, saying that there were many problems with this IP and hoped that she would "cherish her feathers".
The scene was vigorous, and even made a fuss on CCTV.
Then the news of the shooting was gone.
Coupled with the severity of the epidemic, the movie version seems to have disappeared.
Unexpectedly, two years later, the cast was suddenly officially announced.
The male and female protagonists are played by Li Chengbin and Chen Duling.
Although the two actors had starred in many works before this, their popularity at that time was far from the point of taking the lead.
The other supporting roles are mostly talent artists with little acting experience.
This already puts a question mark on the quality of the work.
coupled with the subsequent release of the promotional video, it caused a wave of complaints.
is not close to the face, there is no fairy spirit, and the cast is "too casual".
has not yet been released, and the expectations and audience popularity of the movie version have fallen to the lowest.
Secondly, the filming process was also very bumpy.
Due to the epidemic, the whole crew was stranded in the filming location for more than half a year, and it was four years from the official announcement to the release.
The audience of fairy puppets is already fixed, and how many new works have appeared in the past four years, and the backlog of inventory is naturally at risk of becoming obsolete.
All of the above seems to foreshadow the ending of the movie version.
But Uncle Yu still walked into the cinema to inspect the goods in accordance with the principle of fairness and justice.
After watching it, I was more surprised than the director:
Filmed like this, the box office can still have more than 5 million?
Let's start with the plot itself.
The plot of the movie version is relatively consistent with the main line of the original work.
The protagonist Hua Qiangu (played by Chen Duling), has a life to the yin and has a strange fragrance.
Since childhood, he has always brought misfortune to those around him, and he has been expelled by the villagers.
On the way to escape, meet a mysterious person to guide the way.
Let her go to Changliu to cultivate immortals and worship Bai Zihua (played by Li Chengbin) as a teacher, so that she can change her life and escape misfortune.
But the two have long been fatefully linked, and they can't help but fall into a forbidden master-apprentice love.
The main theme of the process is that you love me and I love you, but each has a bitter heart.
In the end, Hua Qiangu collected all the artifacts to save Baizi, but this move was attacked by various factions.
Everyone besieged it, but unexpectedly forced Hua Qiangu to revive the power of the demon god.
It also made Bai Zihua have to face the problem of choosing one of the two lovers.
Whether it is the original book or the play, many times it is already abuse for the sake of abuse.
The audience has long been tired of watching such a story.
If the movie version can't be innovative, at least the original story must be told well to keep the audience.
But alas, it didn't do either.
Admittedly, it's unrealistic to cram the volume of 50 episodes into a 100-minute movie.
Therefore, the movie version has been greatly cut and the auxiliary plot has been omitted, making the story lighter.
But the problem is that the main line that was kept has also collapsed.
The protagonist's love line takes a sudden turn and has no emotional foreshadowing.
In the drama version, Bai Zihua's attention to Hua Qiangu in the early stage was because he knew that she was his own life and death.
The many contacts are not only to observe and probe but also to find a way to solve it.
And Hua Qiangu's affection for Bai Zihua, on the one hand, is to thank the other party for saving his life.
On the other hand, it is a person who has lived in the dark since he was a child, and he yearns for it after seeing a beam of light.
But in the movie, none of these antecedents are there.
Emotional development is directly dependent on physical contact and sudden unprovoked care.
There are no details about getting along, and suddenly I started to have a crush.
Then there was a big jump, and the progress bar was pulled directly to die or live for love.
The failure of the creation of the love part makes the protagonist's forbearance and sacrifice seem extremely ridiculous.
Then there is a complete downgrading of the story structure.
In the drama version, the encounter between Hua Qiangu and Bai Zihua is deliberately designed by the master of the Immortal Pavilion.
In order to pull Bai Zihua off the altar and then take his life.
The same is true of the movie, but it has been adapted.
The real pavilion master died as soon as he appeared.
Instead, it was the senior brother of Bai Zihua.
Because the jealous goddess likes white painting, he misses and kills him.
But he blamed all the blame on Bai Zihua, and used Hua Qiangu to retaliate.
The motive is already so far-fetched, who knows that there is something more intellectual.
After the incident, the senior brother suddenly woke up and immediately chose to commit suicide by jumping into the pool of despair.
Before the audience could ask why, the character died inexplicably.
The illogical fragmented narrative makes the movie seriously fractured in terms of perception.
Even the original party and drama fans can see it in a fog.
On the other hand, the actors' performances are also indescribable.
The emotions came abruptly, and the expressions were very forceful.
The hard work can be seen in the green tendons and tears, but there is neither beauty nor empathy.
In particular, the blackening scene of Hua Qiangu, as the movie channel's spicy comment said, is very similar to the cross-dressing video of the plot piled up on the short video platform.
Special effects, Uncle Yu won't talk about it.
See for yourself.
It can be said that this movie is terrible in both hardware and software.
The box office was a failure, and it was indeed not wronged.
"The first rotten at the beginning of the year" is indeed well deserved.
But public opinion has developed so far, and it is not the movie itself that has caused the audience to rebel.
It is an apology and statement from the main creative team.
The director apologized to everyone, but he didn't apologize to the audience.
On the contrary, I felt that my efforts were not rewarded, and I did not gain the support of the audience.
"I've been following the box office for a long time, and I was surprised to know that it wasn't going well. At this moment, I feel very guilty, sorry for our producer, for betraying his trust, and sorry for my teammates. I don't think the four years of hard work have paid off, and I would like to say sorry to everyone......
The director was surprised by the dismal box office, which surprised the audience even more.
Although the marketing method of the last fight is not ruled out, it does show the deformity of the domestic entertainment film and television industry.
only cares about doing things behind closed doors, but ignores audience feedback.
Not to mention the public opinion controversy caused by "Flower Thousand Bone" in the early stage.
But in the direction of adapting the movie from the ancient puppet fairy drama, the audience has already given the answer.
"Three Lives, Three Worlds, Ten Miles of Peach Blossoms" was also a national hit drama.
The movie version even complied with the calls of netizens and invited Liu Yifei and Yang Yang.
But the similar sense of fracture in the play, and the visual art that is not adapted to the water and soil.
made the word-of-mouth of the movie version a mess, and also gave birth to a lot of hilarious joke scenes.
Even if the movie "Zhu Xian" catches up with the fortune, wait until Xiao Zhan becomes a top-notch traffic overnight.
can't stop the word-of-mouth collapse, and the scolding continues.
In the early years, there was the blessing of popularity and traffic, and this is still the case.
Repeatedly fooled and story iterations over the past few years, the audience has long lost patience with such movies.
In addition to the movie, the main creative team's miserable box office behavior is becoming more and more unpopular with the audience.
Especially in recent years, selling miserable has become a fixed marketing method.
The audience gets tired of watching too much, and knows that the quality of the work is the last word.
For example, Guo Jingming has apologized many times for box office problems.
also shed tears at the roadshow scene and said the famous sentence:
"Is it because my name is Guo Jingming, so everything is wrong? Is it only when I am dead that you will not scold "Jue Ji"?"
But the quality of the work cannot be saved by selling badly.
On the contrary, after apologetic many times, he completely lost the trust of the audience.
Of course, there are also useful things to do at the box office.
But without exception, they are all works of visible quality or sincerity.
For example, before the release of "Deep Sea", it was also questioned that the director sold miserably, which affected the perception.
But after the release, even though the word-of-mouth is polarized, the extreme sense and innovation of the picture are recognized, so it still attracts many people to re-watch and recommend it many times.
Also, "Fengshen".
In the early days, the box office was not satisfactory due to publicity problems.
Wu Ershan's "return to the basics" speech also triggered a wave of backlash.
But the box office reversal in the later period even sparked continuous topic discussions.
It is also the audience's persistence and attempt to see the team's industrialization of domestic films.
You see, for a work of sincerity, even if it is not perfect, the audience is still tolerant.
In fact, to put it bluntly, the box office result is the heart-to-heart exchange between the creator and the audience.
Whether the work is sincere or not, the audience has their own feelings.
Whether words are calculated or not, the audience also knows it.
Without this awareness, no amount of apology can only be meaningless self-moving.