Recently, Apple launched a mobile phone case priced at up to 498 yuan, which has caused widespread controversy. The case is designed with only four claws on the dragon, which is often depicted as a five-clawed dragon in traditional Chinese culture. The design was accused by some netizens of being a blasphemy against traditional Chinese culture, which sparked heated discussions.
Regarding this controversy, some netizens said that the dragon in traditional Chinese culture did not originally have five claws, but gradually developed from three claws and four claws. Therefore, they believe that the design of the iPhone case does not mean to desecrate traditional culture.
However, there are still many netizens who are dissatisfied with Apple's phone case design. They believe that Apple, as a globally renowned brand, should respect and protect traditional culture more, rather than arbitrarily changing the meaning of the symbol. The controversy has also sparked a renewed debate about whether multinational companies should respect local culture when designing their products.
It's worth mentioning that this isn't the first time Apple has been controversial over the design of its phone case. When the iPhone 15 was launched last year, a finely woven twill case priced at 479 yuan was also criticized. The phone case has problems such as intolerance to dirt, imprecise modeling, and inaccurate interfaces, which has caused widespread complaints.
Apple has not yet made an official response to this series of controversies. However, these controversies have undoubtedly had a certain impact on Apple's brand image. As the world's leading technology company, Apple should pay more attention to the details of product design and respect in line with the local culture to avoid similar controversies from happening again.
Overall, the controversy sparked by the design of the Apple phone case is not just about the desecration of the pentacrylax, but also about how global brands should respect and protect local culture. It is hoped that Apple will take this feedback seriously and pay more attention to cultural respect and product quality in future product design to improve brand image and user satisfaction.