Which self-media platform to choose?Ten dimensions to help you choose the most suitable one

We-media has become one of the hottest fields at present, driven by the trend of online technology and social media, more people have devoted themselves to this cause. So, how do we choose the most suitable one among the many unique self-media platforms to put into operation? Next, I will evaluate and compare these platforms in detail from ten dimensions, in order to help you get twice the result with half the effort.

1. Number of users

Dear friends, the scale of users on the platform will indeed have an important impact on the dissemination of our articles and the growth of fans! The latest data shows that Douyin, WeChat official account and Zhihu are the platforms with the most users.

2. Platform features

Each self-media platform has its own characteristics. For example, WeChat official accounts are suitable for in-depth reading and commercial promotion, while Douyin is a gathering place for short video hotspots and young audiences. Choose the right platform for your personal interests!

3. Article exposure

Weibo and Zhihu's articles are particularly exposed, while Douyin's exposure is more reliant on interaction.

4. The rate of fan growth

According to our survey, Bilibili, WeChat official account and Douyin are performing well in this area and are growing rapidly.

5. Platform traffic analysis tool

Making good use of the traffic analysis tools provided by the platform is very important for self-media operations. For example, the improvement of the statistical function of platforms such as WeChat official account and Zhihu allows us to have a deeper grasp of readers' preferences and article performance.

6. Revenue model

Different platforms have different business models, such as WeChat official accounts that make money from advertising revenue, link promotion and paid reading, while Zhihu generates profits through knowledge fees and brand collaboration.

7. Platform Rules and Restrictions

Dear friends, please note that all major self-media platforms have set corresponding rules and regulations, including the standards for reviewing content and advertising. Therefore, it's important to carefully understand the specific rules of each platform before making your selection, so that your creative content is properly approved.

8. Interaction and community building

In the operation of self-media, interaction and community building are very important, for example, Weibo and Douyin users actively interact with each other, while Zhihu tends to build a professional community.

9. Platform support and training

Many platforms provide rich and practical support and training resources for self-media professionals to help you continuously improve your professional capabilities. For example, the WeChat official account not only brings us a variety of online and offline training activities, but also Zhihu University also provides high-quality online education courses, so stay tuned!

10. Brand partnership opportunities

At present, some self-media platforms are rich in business resources, which provides more business opportunities and economic returns for the majority of people in the self-media industry. Of particular concern are the WeChat public account and Bilibili, which offer numerous business opportunities for expansion.

Through these ten detailed comparisons and analyses, I believe you have a more comprehensive understanding of the major self-media platforms. Please choose the most suitable platform according to your actual needs, combine it with your own advantages to carry out smart operation, and you will surely achieve good results in the field of self-media in the future!