54900 yuan!Hasselblad's "people-friendly" camera was released, what is more powerful than Leica?
Hasselblad, for the vast majority of photography enthusiasts is an unattainable brand, after all, an ordinary Hasselblad body has to start at 40,000 or 50,000, and then it is equipped with a Hasselblad lens, at least 70,000 or 80,000, if you expect this lens to shoot various scenes, at least 130,000 or 40,000.
(Image source: Hasselblad JD.com's self-operated official flagship store)
However, it is such a "luxury" brand that has recently ushered in its "people-friendly" new product - Hasselblad 907X & CFV 100C digital medium format camera, with a retail price of 54,900 yuan for a single body, which is exactly the same as Hasselblad X2D.
Due to its high-end positioning, Hasselblad's new product launch is destined to become a carnival for niche groups. However, Hasselblad 907X&CFV 100C is a little different, on the day of the release on the 24th, at least dozens of top domestic Up owners released the evaluation of the new product for the first time, and for a time it became popular in the digital section of major social platforms such as Station B, Xiaohongshu, Douyin, Weibo, etc., so that Xiaolei (ID: leitech) was also curious, how did this manufacturer that does not eat fireworks in the world suddenly become so "close to the people"?
More than 50,000 cameras, is it a large toy or a real flagship?
The Hasselblad 907X & CFV 100C is based on the Hasselblad X2D and Hasselblad 907X & CFV 50C, in other words, the X2D's core is covered with the 907X&CFV 50C shell, and the overall performance parameters are almost identical to the X2D.
In order to highlight the photographic attributes of this new machine,Hasselblad also completely removed the video function and anti-shake function,The former Xiaolei doesn't think it's strange,After all, Hasselblad's original video function is also quite "weak",It doesn't matter if you have it or not。 However, as a 100-million-pixel medium-format camera, without the blessing of image stabilization, it is easy to paste, and the 4433 format also brings a serious disadvantage: the focusing speed is extremely slow, and it is almost impossible to capture shots.
(Image source: Hasselblad JD.com's self-operated official flagship store)
Of course, there is also a new improvement over the X2D, which is the unique waist-level framing method of Hasselblad film cameras, which can be flipped up by 40° and 90°, and when the fold angle reaches 90°, it can reproduce the classic waist-level framing method of the film period.
The Hasselblad 907X & CFV 100C is equipped with the same 1TB SSD as the Hasselblad X2D, with write and read speeds of over 2000Mb/s, as well as CFB memory card expansion. According to Xiaolei's experience on a medium format camera, the volume of a 100 million pixel photo is about 150MB, so the read and write speed of 2000Mb/s can be saved and used smoothly.
(Image source: Hasselblad JD.com's self-operated official flagship store)
In terms of control, the Hasselblad 907X & CFV 100C can be connected to an iPhone or iPad via Wi-Fi, and the Phocus Mobile 2 app can be used for tethered shooting, image transfer, and RAW image editing.
If Xiaolei really has a budget of 70,000 or 80,000 yuan to buy a camera, I will not hesitate to choose Hasselblad X2D, the reason is very simple, anti-shake is the standard configuration of high-pixel cameras, and the experience of using it with and without is completely different. Although the unique design of the Hasselblad 907 & CFV 100C will bring a higher return rate, it is also a double-edged sword, and the experience in terms of grip and accessory selection will be slightly worse.
(Image source: Hasselblad official)
Overall, the Hasselblad 907X & CFV 100C is destined to be a camera designed for still shooting, and its performance in terms of image quality, natural color scheme, dynamic space, resolution, etc., is impeccable, and can even be said to be the ceiling level among civilian-grade cameras.
The price is not close to the people, just because Hasselblad is the Hermes of the camera industry?
In fact, Xiao Lei was a little confused when he first saw the configuration and price of the Hasselblad 907X & CFV 100C, why did the price of a camera with a lower configuration than the X2D remain the same? But then I thought clearly: Hasselblad is different from other brands, and its product pricing is not only related to the performance configuration, but also has a considerable relationship with the uniqueness of the product and the luxury attributes of the brand.
Nowadays, there is no camera manufacturer on the market that is still doing a true retro camera with waist level framing, but Hasselblad combines retro and modern together, you can say that Hasselblad 907X & CFV 100C is an IQ tax product, this price is more fragrant to buy Nikon and Sony, but this is exactly the product that Hasselblad's target group needs - a Hermes bag that is no different from the function of a woven bag and even has an ugly appearance, which can be sold for hundreds of thousands, which many people can't understand, Hasselblad is the Hermes of the camera industry to a certain extent.
Hasselblad Cameras was founded on the philosophy of "Refuse to imitate, make better cameras". In the process of the transition of the camera industry to digitalization and AI, Hasselblad cameras are still the industry benchmark, with its rich picture details, wider format shooting capabilities, and more realistic and delicate color presentation, it has always stood firmly in the position of the king of the camera format field, and this pursuit of the ultimate photographic ability has been recognized by the majority of photography enthusiasts and professional photographers, and then established its unshakable position.
(Image source: Hasselblad official)
Hasselblad cameras are said to calibrate each sensor at the pixel level, eliminating small individual differences between pixels and achieving a high degree of consistency across the sensor. It is precisely under such a strict process that Hasselblad can make the transitions and colors of the picture truly "silky and soft".
Photographers can rely on post-production to achieve the style they want, but the average user does not have the energy to use and master the vast post-production tools, and can only pursue a "what you see is what you get" photo experience, and Hasselblad is based on this user insight, emphasizing ultra-high resolution, providing a very realistic color picture presentation.
(Image source: Hasselblad official)
Hasselblad is still the same Hasselblad, maybe it has been beaten by "Sojani" in terms of sales, and maybe its brand influence is not as well-known as Leica, but with a hundred years of technology accumulation and brand tonality, it is now bringing Hasselblad 907X & CFV 100C digital medium format camera, which is both contemporary and can reach the ceiling level in performance.
Hasselblad, don't want to be the second Leica?
It's not just that Xiaolei is half a Hasselblad fan, but after discussing with many colleagues who are concerned about imaging, everyone also agrees that there is only one Hasselblad in the ceiling of the camera industry today.
Of course, there may be dissenting opinions: Leica has gained more momentum in recent years. But in Xiao Lei's view, if Hasselblad is Hermes, Leica can only be regarded as a light luxury product like COACH - the biggest difference between real luxury and ordinary luxury is whether it will be discounted all year round.
Leica and Hasselblad are both ceiling brands in the camera industry, once listed as the ultimate dream of photography enthusiasts, and in recent years, the two have accelerated their cross-border hand-in-hand with brands such as mobile phones, which has made their respective luxury brands "drop in price" a little faster.
Especially Leica, the number of co-branding and objects in recent years is really too much and too messy, if it is said that co-branding with Huawei, Xiaomi, Sharp and other mobile phone manufacturers is still a professional counterpart, but co-branding with various catering, TV, sunglasses and even watch brands, it is really confusing, obviously the brand is a little anxious to "overdraw" the brand power.
(Image source: Xiaomi's official website)
Co-branding can bring more exposure and revenue to Leica, but for brands that already focus on luxury attributes, too many co-branding, or the co-branding target is not suitable, will greatly reduce the influence.
If everyone thinks that Leica is not an unreachable brand, it is a brand that can be bought casually, then Leica's value retention rate will drop sharply, once this happens, some users who are sensitive to the price difference of new and second-hand products will no longer choose Leica, which will seriously affect the sales of Leica's new products.
Some time ago, Leica also launched a "people-friendly" camera Leica Sofort 2, the price of more than 3000 yuan is really close to the people, but Lei Technology found after in-depth experience that although this product has a lot of Leica flavor, the picture quality is really bad, and it is completely a product that smashes the signboard in the name of Leica, which is really disappointing. Looking at it this way, the price of the 50,000+ Hasselblad 907X & CFV 100C launched by Hasselblad is a bit expensive, but it is still responsible for the professional image quality.
(Image source: Produced by Lei Technology)
Of course, the damage to Leica's brand will not be apparent so quickly, and freezing three feet is not a day's cold.
(Image source: Leica official website)
On the other hand, Hasselblad's side seems to be a lot more "cold", since it was acquired by DJI, it has only co-branded with OPPO and OnePlus, and the co-branded products with OPPO are placed on OPPO's highest-end Find series, which shows OPPO's respect for Hasselblad and Hasselblad's prudence about co-branding. For the image performance of OPPO Find X7, Lei Technology still gave high affirmation after many long-term evaluations, such as "OPPO Find X7 first release experience: "Pro" standard version, the only one", Hasselblad is indeed a plus for images, not just a brand LOGO.
Hasselblad is trespassing on thin ice and has never co-branded or collaborated with other unrelated brands, so it has always been able to gain a firm foothold in the high-end camera market. It is expected that in the future, Hasselblad will continue to climb to the peak of imaging, continue to launch more people-friendly imaging products, and never be blinded by immediate interests and never overdraft its own brand.
The West cannot live without Jerusalem, and the image market cannot do without Hasselblad.
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