At the Belgian beer hall in the Bo Market, Li Yue is introducing products to guests. (Photo by Wang Lili)
CCTV news (reporter Wang Lili): On September 10, 2020, a bottle of Belgian beer called "Flower World", after 42 days of fermentation and brewing, was "born" in its hometown of Atul, from the moment of sealing and packing, this small beer shouldered the burden of commodity trade between China and Belgium, and became the "spokesperson" of the first batch of high-end beers in Belgium to enter China.
On September 13, 2020, after a series of strict operations such as heat protection and packing, it was sent to Antwerp, the largest port in Belgium, and arrived at Shanghai Customs on October 18, 2020 after 35 days of sea voyage.
After 7 days, after inspection and quarantine by customs and quality inspection, the beer completed the last process in the customs supervision warehouse: Chinese back label pasting.
At the same time, Li Yue, director of Belgian Beer China, also saw the words "agree to let go" from the computer screen that was staring at it. This means that it was officially imported into China and represented the highest standard of Belgian beer, appearing at the opening ceremony of the third CIIE on November 4, 2020.
An overseas product, which successfully entered the Chinese market through various "checkpoints" in just over a month, was something that could not be imagined before, and contributed to the completion of all this, in addition to the shanghai customs supporting the opening of the Expo' various convenient policies, there is also the completion of the greenland trade port.
A year ago, this bottle of beer from Belgium made its debut in China, and fortunately, through the platform of the Expo, unprecedented brand awareness, traffic and sales were obtained. Before the end of the third CIIE, Li Yue registered for the first time and hoped to continue to participate in the fourth CIIE.
During the interview, the reporter learned that after the establishment of the Greenland Trade Port in 2018, it shoulders the platform that integrates the functions of exhibition display, trade promotion, guidance of consumption, investment incubation and so on, and has attracted more than 180 organizations and enterprises from 76 countries and regions to enter the Expo.
In order to make more "exhibits into commodities", in April this year, Greenland Trade Port created the country's first Expo theme format - Jinbo Market, and more than 5,000 kinds of Jinbo and national characteristics of the Market were collected in the 550-square-meter market.
It is understood that the average daily sales of the Expo Market exceeds 150,000 yuan, the average daily passenger flow exceeds 10,000 person-times, after seeing the high traffic and high conversion rate of the Expo Market, these overseas merchants have come up with the same "test water" of the fourth Expo.
Li Yue said that now, the Belgian Beer Association has opened a live broadcast room here, launched more than 100 craft beers of more than 30 brands, and driven retailers, catering buyers and channel providers in Beijing, Chengdu, Guangzhou, Xi'an and other places to purchase in bulk.
Bo Hai, chief representative of the Iran International Artwork Center in China, said wool tapestries are sold almost one by one in the market and need to be replenished continuously; saffron sales have also exceeded expectations, with one can of saffron sold every 10 seconds during peak hours.
Ramazan, head of the Turkish National Pavilion, said that they have recently listed a number of products such as Turkish necklaces, earrings, bracelets and so on, and consumer acceptance is very high, and sales are far beyond expectations.
Xue Yingjie, assistant to the president of Greenland Group and general manager of Tradeport Group, said that as the fourth CIIE is approaching, Greenland Group will give full play to the functional advantages and resource allocation of the Global Commodity Trade Port of Greenland, the platform of the Expo, and actively undertake and transform the resources of the Expo, becoming the "debut", "accelerator" and "traffic pool" of overseas brands entering China.
Source: CCTV