Leading sales and more advanced technology, the current Chinese cars, joint ventures can't climb?
2023 is undoubtedly a milestone for Chinese automobiles, in which the production and sales of automobiles in mainland China exceeded 30 million for the first time, and the sales of new energy vehicles reached 8.8 million, with a penetration rate of 35%, which not only marks the vigorous development of China's auto market, but also reflects the growing favor of consumers for new energy vehicles.
More importantly, the independent brand has achieved a historic leap in this year, accounting for more than 50% of the market, surpassing the joint venture brand for the first time, mastering the market dominance, and behind this achievement, it represents the continuous progress of Chinese car companies in product quality, technological innovation and brand influence, the best example is that this year's BYD sales have surpassed Volkswagen, becoming the best-selling single car brand in China.
The head changes hands, and the autonomy moves forward steadily
According to the latest data from the China Passenger Car Association, the market share of China's own brands in 2023 has achieved a historic leap, exceeding 50% for the first time, reaching 52%, an increase of 4.6 percentage points compared with last year.
Among them, BYD topped the list with annual sales of more than 3 million units, more than 1.1 million units ahead of FAW-Volkswagen, which ranked second, and its sales in 2023 increased by 1.16 million units compared with 2022, accounting for about 44% of the net increase in domestic new energy vehicle sales, which means that one out of every two new domestic new energy vehicles in 2023 will come from BYD.
Not only is the number of main models increased, but BYD will also be "far ahead" in terms of brand improvement in 2023, such as Denza's Denza D9, which won the annual MPV sales champion, in addition, there are high-end models such as Yangwang U8 and Formula Leopard Leopard 5, which also have a good market response.
In fact, in addition to the production and sales of Chinese automobiles exceeding 30 million units for the first time, it has also reached another important milestone in 2023 - vehicle exports of 4.91 million units, a year-on-year increase of 57.9%, surpassing Japan and ranking first in the world for the first time. Chery contributed a lot to this, with annual exports of 937,000 units, an increase of 101.1%, marking the rapid rise of China's own brands in the international market.
At the same time, in the major market segments, independent brands also have outstanding performance, Li Auto focuses on the new energy family SUV market, has been in the SUV field sales for 7 consecutive months more than BBA; although in the compact car market, the joint venture brand still occupies more share, but under the impact of the independent family car led by BYD Qin PLUS DM-i, Geely Xingrui, Chery Arrizo 8, the joint venture family car is resisting stubbornly in the form of "price for volume", and the price system has collapsed......
In addition to FAW-Volkswagen and FAW Toyota, the sales of other joint venture brands have fallen sharply, among them, the Japanese brand has fallen the most, and the three major brands of GAC Toyota, Nissan and Honda have suffered a "Waterloo" in China, and there are even marginal joint venture brands such as Mitsubishi that have directly withdrawn from the Chinese market.
Overall, 2023 is a milestone in the growth of China's own brand automobiles, which has not only achieved a huge leap in the domestic market, but also demonstrated strong competitiveness on the international stage, and there is no doubt that domestic brands have entered a new stage of development.
The technology gap is difficult to chase, and the independent acceleration is upward
The main reason why independent brands can counterattack in 2023 is the sustainable and healthy development of the mainland's new energy vehicle industry, especially the Chinese brands have realized the technological generation advantage over joint venture brands in key technology fields such as electric and intelligent vehicles.
The mainstream market has the main fuel-efficient DM-i super hybrid technology, and the high-end market has the main luxury and comfort, and the Yunyuan intelligent body control system that can make the car dance...... All of the above is the main reason why some low-tech joint venture new energy vehicles are called "miscellaneous trams" by consumers.
It is worth mentioning that the cooperative relationship between independent brands and overseas car companies has also been transformed, and now it is up to us to export technology, such as Leap and Xiaopeng, which have signed technical cooperation with international manufacturers.
Because of the leading position in sales and technology, consumers' recognition of independent brands is continuing to rise, and the stereotype of "low-end selection of autonomy and mid-to-high-end buying joint ventures" has undergone fundamental changes.
Now, whether it is the high-end or low-end market, when it comes to new energy vehicles, the first impression of most consumers is BYD, Huawei, and then a number of new power car companies.
So we can see that there is no technical advantage, the joint venture new energy that is not recognized, can only rely on a substantial price reduction to maintain the final decency, but in the future the technology gap is bigger, the more independent brands are more and more rolled, how long can the joint venture brand "price for volume" move last? spiral downward.
Write at the end
In this wave of rapid development of self-owned brand cars, we have witnessed a new chapter in China's auto industry: a huge leap forward in technological innovation, a significant increase in market recognition, and the strong performance of Chinese cars in the international market, all of which indicate that Chinese cars have not only won the market in China, but also begun to show their hard power on the global stage.
Even more rare is the resilience and innovation of China's automotive industry in the face of global competition, all of which are intended to show that China's automotive industry is standing at a new historical starting point and is ready to drive towards a more brilliant future.