In Chinese culture
The dragon as an extremely important symbol
It represents strength, wisdom and good luck
It is considered the embodiment of excellent qualities
The Year of the Dragon is approaching
Diversification of food and beverage brands
A series of products with the theme of the Year of the Dragon
Let's take a look at food and beverage brands
What new packaging has been introduced for the Spring Festival of the Year of the Dragon
Wang Laoji "Six Ji Dragon Year Jar"
In order to welcome the upcoming Year of the Dragon, Wang Laoji will combine the domineering Jiaolong with the red can Wang Laoji, officially announce the Spring Festival Dragon Year Jar in advance, and launch the "Six Ji Dragon Year Can", "Dragon Year Surname Can", "Lucky Luck One-stop Gift Box" and "Surname Yun One-stop Gift Box", hoping to bring New Year's blessings and happiness to the majority of consumers.
Coca-Cola "Year of the Dragon Limited Can"
In order to welcome the Year of the Dragon, Coca-Cola has joined hands with Chen Fanwan, a cutting-edge young paper-cutting artist, to release the New Year limited edition packaging product "Year of the Dragon Limited Can", which interprets the traditional paper-cutting art in a modern style, and combines Coca-Cola's classic deliciousness to convey good expectations and wishes for the New Year. The product packaging draws inspiration from the zodiac dragon and traditional auspicious patterns, and alternately connects five different group patterns: "auspicious grass pattern", "happy meeting pattern", "bead pattern", "tangled branch pattern" and "fish pattern", with beautiful meanings gathered in the dragon body.
Tsingtao beer bottle
Tsingtao Beer continues the previous series of beers of "Fortune Dangtou", and this year launched the blessing bottle "Golden Dragon Blessing Fortune Dangtou", which combines traditional Chinese festive elements with a very modern aluminum bottle, with a festive Chinese red and dazzling gold, which naturally has a festive atmosphere. As a high-end category of Tsingtao Beer, it has opened a year of prosperity for consumers and witnessed every moment of happiness and joy.
Daily Fresh Words x Chow Tai Fook Dragon Year "Golden Luck New Year Milk"
Recently, Daily Xianyu officially announced that it has co-branded with Chow Tai Fook to launch the Year of the Dragon limited "Golden Luck New Year Milk". According to reports, the new Year of the Dragon limited edition is designed by Pan Hu, the bottle cap is golden plastic, and the bottle body is painted with a dragon-shaped pattern. The product contains 4.0g of protein, 130mg of calcium, and 6 active nutrients (raw high calcium, immunoglobulin, α-lactalbumin, lactoferrin, β-lactoglobulin, whey protein) per 100mL. At present, the new packaging has been launched on the daily Xianyu Tmall flagship store, with a variety of specifications, including 720mL/bottle, 1L/bottle, 250mL/bottle, etc.
Bright Plus x Shanghai Museum Year of the Dragon limited edition packaging
Bright Dairy and Shanghai Museum have reached an in-depth linkage, and Bright Youjia will co-brand with it in the Spring Festival of 2024 to launch a limited edition packaging for the Year of the Dragon, where Chinese elements collide with trendy creativity, and offer consumers an exclusive "Dragon Gift" for the Year of the Dragon with high-quality, youthful co-branded products and ingenious high-value designs.
Budweiser dragon bottle limited packaging
With "Budweiser Starts the New Year with Good Luck" as the theme of the Spring Festival of the Year of the Dragon, Budweiser launched a limited packaging of dragon bottles. In terms of product design, Budweiser keeps up with the aesthetics of the times and completes the ingenious design of fashion atmosphere in combination with the Year of the Dragon. The new limited packaging on Budweiser aluminum cans uses red and blue contrasting colors, so that the auspicious dragon is surrounded by the bottle body, bringing exclusive Budweiser New Year's wishes.
Master Kong drinks boiled water "Kaiyun Bottle"
At the end of the year, Master Kong drank boiling water and launched a limited edition "Kaiyun Bottle" for the Year of the Dragon to inherit traditional Chinese culture and inject more auspiciousness and blessings into the new year. This limited edition "Lucky Bottle" for the Year of the Dragon, with Chinese red packaging and the word "Good Luck", has a far-reaching meaning: Happy Luck, Academic Luck, and Peach Blossom Luck...... Master Kong's move is not only to inherit traditional Chinese culture, but also to bring good luck and blessings to everyone who drinks in this way.
Carlsberg New Year limited packaging
Carlsberg has teamed up with renowned Chinese illustrator Hu Yunfeng to create a limited edition package for the Chinese New Year of the Dragon #Carlsberg Qishun Year, which will entrust the beautiful vision for 2024.
Lebao Beer "Chinese New Year Dress"
Lebao Beer's "Chinese New Year Trip" will make a strong debut on December 22. The body of the can is made of festive red as the keynote, playing with the atmosphere of the New Year to open the "red" luck of the New Year, and the noble purple embellished in the body of the can adds a sense of hierarchy to show the style. The most dazzling finishing touch is the rich gold trend blessing words on the can, full of New Year vibe!
The Year of the Dragon Gift Edition of the Great Kiln Canned Soda
Dayao Beverage officially announced the launch of the Year of the Dragon gift version of the canned soda. According to reports, there are three types of cans for the Year of the Dragon, which are newly upgraded juice version of soda, which is a 500ml large can, using modern AI technology, and the image of the dragon jumps on the tank, highlighting the beautiful meaning of auspiciousness, peace and happiness, and sending blessings to everyone in the Year of the Dragon. This Year of the Dragon Jar is available in limited quantities.
Lemon Republic x Milk Dragon "Year of the Dragon Fun Gift Box"
The Lemon Republic officially announced the launch of a new product with Milk Dragon: the Year of the Dragon Hi Play Gift Box. According to the brand, the gift box contains duck feces bergamot tea, pomegranate juice and small lime juice co-branded juice combination, and the gift box is packaged as a deformable flying chess table with a set of flying chess widgets. This collaboration also launched the Milk Dragon Beat Lemon Shaker Peripherals.
CHALI 「龙年转大运」礼盒
Bubble tea brand CHALI officially announced on its Xiaohongshu account that the limited edition [Year of the Dragon to Universiade] gift box was launched. The design integrates traditional Chinese folk paper-cutting with the ancient art of "shadow puppetry", presenting a dramatic and elegant scene of "dragon dance and blessing". The "Dragon Ball" elements used in the "Dragon Dance" are extracted and the circular design presents a gorgeous scene of the two dragons dancing, implying that on the occasion of the Spring Festival of the Year of the Dragon in 2024, the dragon dance will express the blessings of the dragon dance and the reunion of the New Year. The gift box contains 6 good teas such as peach oolong, sweet orange black tea, and red-sleeved Pu'er tea.
Kebik small dragon man IP small curved dragon year limited model
According to Dali Food's Reuters at the 2023 Huatang Wanshang Conference, for young people who are at home during the Spring Festival, Kebik has created a limited edition of Xiaolongren IP Xiaobent Dragon Year, with five images, each containing the auspicious meaning of Spring Festival blessings, through the creation of Xiaolongren IP, it will not only grab a wave of Spring Festival market sales, but also further enhance the image of Kebik in the minds of young consumers.
Yanjing New Year blessing jar
On January 15th, Yanjing Beer officially launched a special product for the New Year - Yanjing U8 blessing can. It adopts a gold bottom edge, a white base color of the bottle, and a festive design of traditional Chinese New Year red, leaving space on the back of the bottle for consumers to fill in blessings.
Tanjiu Craft Brewing "Dragon Walking Universiade" Craft Beer Gift Box
The "Dragon Walking Universiade" craft beer gift box launched by Tanjiu Craft Brewing is a traditional dragon image, containing 4 classic craft beers, canned with Q version of the dragon, auspicious clouds and other elements and Jinan Thousand Buddha Mountain, Daming Lake, Baotu Spring, Liberation Pavilion and other classic landmarks.
The zodiac dragon is used as a creative incision to create a classical charm of the national tide style. It maximizes the theme of the Year of the Dragon to enhance the recognition of the gift box, and at the same time impresses local consumers with local characteristics, allowing people to immerse themselves in the ritual of the Year of the Dragon.
拾捌精酿「福来」龙年限定精酿礼盒
This year, the new concept of "new" has been fully upgraded, and the "Fu Lai" Year of the Dragon limited craft beer gift box has been launched, with a simple overall design and a high-end visual experience. "Fulai" is taken from the most Chinese New Year's word, which carries the brand's expectation and blessing for the arrival of blessings. The gift box brings together 4 popular products, with 4 tasting coasters, and a rather interesting beer mug for drinking, which means that good things come in pairs, so that everyone who loves wine can share joy and blessings.
Niu Beer Hall "Dragon Walking World" Zodiac Craft Brewing Gift Box
In 2024, Niu Beer Hall will launch the "Dragon Walks the World" Zodiac Craft Beer Gift Box, which contains 12 cans of craft beer, each bottle of beer has a corresponding zodiac pattern, and the bottle body is small and exquisite, with bright colors. It is reported that the 12 products this time are all in-house sales of liquor that are not sold in conventional channels, using mellowing technology and new experimental hop brewing, combined with local elements, to bring consumers a feast on the taste buds.
Solitaire and blessings, have these "Year of the Dragon Limited" poked you?What other brands have officially announced the Year of the Dragon limited, welcome to leave a message to share~
Source: Official media/online news