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The "Shoe King" will lose money for four consecutive years

author:Scale Finance

Text | Yang Wanli

Following the fall limit on January 25, in the morning of January 26, the "shoe king" Hasen shares fell again to the limit. As of this writing, the company's share price is about 14.33 yuan, and the total market value is about 3.168 billion yuan.

The "Shoe King" will lose money for four consecutive years

On the news, on the evening of January 24, Hasen shares issued a performance pre-loss announcement, and it is expected that the company's net profit loss attributable to the parent company in 2023 will be 2.5 million yuan to 5 million yuan, and the net profit loss after deducting non-profit will be 20.16 million yuan to 22.66 million yuan.

The financial report shows that from 2020 to 2022, the attributable net profit of Hasen shares will be -43.53 million yuan, -20.1 million yuan, and -156.2 million yuan respectively, with a total loss of more than 200 million yuan during the three-year period. Hasen shares also forecast a loss in 2023, that is, the company will record a loss for 4 consecutive years.

The "Shoe King" will lose money for four consecutive years

It is understood that the main business of Hasen shares is the brand operation, product design and sales of high-end leather shoes. As of the first half of 2023, domestic-women's shoes, domestic-men's shoes, domestic-others, and export-women's shoes accounted for 82.68%, 9.74%, 5.30%, and 1.56% of the company's revenue, respectively.

In the context of sluggish net profit, Hasen shares seek to cross the border.

On the evening of January 2 this year, Hasen announced that the company plans to purchase 90% of the shares of Jiangsu Luxun, 45% of the shares of Suzhou Lunx Precision, and 23.08% of the shares of Suzhou Yeyu by issuing shares and cash, and the company intends to issue shares to raise matching funds.

According to public information, Jiangsu Lucent, the target company of this reorganization, mainly sells assembly equipment for iPads and laptops to Apple industry chain manufacturers, and Suzhou Lunx, the target company of this reorganization, mainly provides entrusted processing services for mobile phone frames and other structural parts for Apple industry chain manufacturers. This means that Hasen shares plan to cross over from leather shoe manufacturers to fruit chain suppliers.

The "Shoe King" will lose money for four consecutive years

On January 15, Hasen shares also announced that the transaction is expected to constitute a major asset restructuring, the transaction is expected to constitute a related party transaction, and the transaction does not constitute a restructuring and listing.

Starting from January 3, Hasen shares were suspended and did not resume trading until January 16. After the resumption of trading, Hasen shares were speculated in the secondary market.

The K-line shows that from January 16 to January 24, Hasen shares hit the daily limit for 7 consecutive trading days, with a total increase of 95.04% in 7 days. During this period, well-known tourist capital "first board mining", "Ningbo Sangtian Road" and other commonly used seats have appeared on the dragon and tiger list.

The "Shoe King" will lose money for four consecutive years

On January 24, Hasen shares received an inquiry letter from the Shanghai Stock Exchange.

The "Shoe King" will lose money for four consecutive years

The Shanghai Stock Exchange requires Hasen shares to "explain whether the company can implement effective control over the operation and finance of the target company in the case of large differences in the main business", and requires "supplementary disclosure of the estimated valuation of the underlying assets of this transaction, and whether there is a large difference between the valuation of the latest equity change and the estimated value of this transaction".

On January 25, Hasen shares mentioned in the stock trading risk warning announcement that the transaction still needs to perform the necessary internal decision-making procedures, and needs to be approved by the competent regulatory authorities before it can be formally implemented, and there is uncertainty about whether it can be implemented. Hasen also said that after the completion of the transaction, there is uncertainty about whether the company can integrate the underlying assets and give full play to its competitive advantages, and there is a risk of acquisition and integration in this transaction.

The "Shoe King" will lose money for four consecutive years

On the evening of January 24, Hasen shares also issued a pre-loss announcement. On January 25 and this morning, Hasen shares continued to fall to the limit.

What do you think about the performance and stock price performance of Hasen shares?