A Japanese drink makes 6.5 billion dollars in China every year, but it is mistaken for a domestic brand, you may have drunk it

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Text: Qi Zhihui

Edited by Qi Zhihui

(Source: All content stated in this article is based on reliable sources, and is repeated at the end of the article)

In our lives, drinks can be said to be a necessity, no matter what age group of people, there are many people who like to drink drinks, and with the development of import and export trade, we can also taste a lot of foreign drinks.

However, there is such a drink, it is a Japanese product, but it has been sold in China for decades, making 6.5 billion yuan a year, and we are still stupid to think that this is a domestic drink, have you ever drunk it?

Nissan Yakult

Many people have heard of the name Yakult, and most of them have drunk it, and you can even see advertisements about Yakult in various places.

Since Yakult is a lactic acid bacteria drink, it has the effect of promoting intestinal absorption and digestion, and after advertising, Yakult can be said to be all the rage in China.

It is the blessing of these advertisements that everyone has begun to accept the existence of Yakult, and even regard it as a very healthy drink.

Whenever a child wants to drink a drink, but the parents don't want to buy it, the child will say that Yakult is a healthy drink that promotes digestion, and the parents will be a little tempted.

However, what everyone doesn't know is that such a popular Yakult is actually a Nissan drink, because of this Chinese name and hot sales in the Chinese market, many people think that Yakult is a domestic drink, in fact, everyone is wrong.

As early as 1930, a professor of medicine at Kyoto Imperial University in Japan continued to do experiments, and finally succeeded in discovering Lactobacillus casei, which is now Yakult lactic acid bacteria.

After many experiments, Yakult was finally successfully launched, but at that time it was only in the early stages of invention, and it did not receive technical perfection and a lot of publicity.

Therefore, it was still in the research stage, and in this process, the professor continued to do experiments, and it was not until 1935 that this doctor of medicine in Japan began to produce Yakult lactic acid bacteria drink.

For a while, Yakult quickly opened up the local market, and more and more people began to accept this new drink because of its special flavor and the concept of promoting intestinal health.

In order to promote Yakult, in 1955, Yakult Co., Ltd. was established in Japan, and this move made Yakult become popular throughout Japan.

However, Japan's ambition is to go far beyond selling in their own country, they are aiming for the whole world, so after various preparations, Yakult opened the door to the world.

Yakult goes global

As Japan's "neighbor", their first target was China, but at that time, the hatred of the Chinese people towards Japan was still very intense, so Japan did not open the Chinese market at the first time.

Of course, the current Japanese people are still full of hatred for Japan, and whether it is the "old account" of history or the "new account" of polluting the sea, Japan's actions cannot be forgiven by the world.

When Japan found it difficult to open the market in Chinese mainland, it actually set its target on Taiwan, China, and everyone must know what the situation was in Taiwan at that time.

As a result, Yakult officially went global, and China was the first market, but at that time, Yakult was not listed, so it was limited to retail.

But even so, in the following years, Yakult appeared not only in Taiwan, China, but even in Hong Kong and mainland China.

Then, from 1969, Yakult began to enter the third country in addition to China, that is, South Korea, when Yakult made a lot of money, Yakult also sold in dozens of different countries, and in different countries also appeared in different packaging and flavors.

However, if you want to say that Yakult really entered the Chinese market, it can only be said that in 2003, a Yakult dairy company was established in Guangzhou, China, that is, Yakult Company.

In the beginning, Yakult was able to reach 60,000 bottles in just one day, and with more and more advertising, it grew to 500,000 bottles a day.

If you count the whole world, Yakult can reach 25 million bottles of sales every day, which can be said to be very amazing, and over the years, Yakult has been able to make 6.5 billion dollars in China every year.

This figure really shocked many people, and when they learned that Yakult was Nissan, in addition to the shock of the Chinese people, there was even more anger.

After all, Yakult has been sold in China under a Chinese name for so many years, which makes many consumers mistakenly think that it is a Chinese product, which is why it has such high sales.

If every time Yakult is sold, someone suggests that it is a Nissan drink, I believe that this sales will be greatly reduced.

The reason why people are buying Yakult is not only because it has a Chinese name and gets a lot of hype, but also because it thinks that Yakult can really promote intestinal health.

The role of Yakult

Every time I see an advertisement about Yakult, many people can't help but reflect on whether they have had indigestion recently.

After all, people's lives are getting better nowadays, and the food they eat is constantly getting better, but then there are various digestive health problems.

Especially some children, they want to eat anything delicious when they see it, and they are more likely to have gastrointestinal problems, so when the advertisement of Yakult appears, many parents will buy some Yakult as a drink, which is both delicious and can promote intestinal absorption.

It is also the prevalence of advertising that has made the domestic market of Yakult gradually larger, but all consumers are kept in the dark, and most people do not know that Yakult is a Nissan drink.

In fact, in life, although drinking lactic acid bacteria drinks like Yakult does have a certain effect on our intestines, our ultimate goal is to stay healthy.

So we can solve the fundamental problem from the food side, and when we reduce the intestinal digestion problems, the number of people who need Yakult is also reduced.

What's more, if there is a real health problem, we should choose to seek medical attention in the first place, rather than handing over our health to a small bottle of drink.

Having a good diet, not overeating, and a very regular lifestyle, the body will naturally become very healthy.

Therefore, we can achieve the purpose of health without drinking Yakult, a lactic acid bacteria drink, and I believe that many people will not buy this drink after learning that Yakult is a Nissan drink.

In any case, health is the most important thing, drinks can only play an auxiliary role, and if we want to truly achieve the goal of health, we also need to strictly control our own lives.

However, when everyone knew that Yakult was a Nissan drink, sales began to decline significantly, after all, the word Nissan has always been very sensitive.

Perhaps in the hearts of each of us, we are full of resistance to Nissan, after all, Japan is a country that has done too many heartbreaking things, and these things are not forgivable, and we are not qualified to forgive the former victims.

And what we can do is to be ourselves, and to the greatest extent, show our patriotic feelings.

epilogue

It can be said that many people have drunk Yakult, and I believe that you have a high probability of drinking it, or you have seen your family members drink Yakult, so when you drink it, do you know that Yakult is a Nissan drink?

If you knew that Yakult was a Nissan drink, would you still buy Yakult?

Reference Sources:

[1] Wonderful new highlights of the official account "The low-key Japanese beverage giant, mistaken for a domestic brand, makes 6.5 billion dollars a year in China"

[2] Official account Hahalala "A Japanese drink makes 6.5 billion dollars in China every year, but it is mistaken for a domestic brand, you may have drunk it"

However, in order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!

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