It has to be said that the consumption concept of the younger generation has been constantly changing. There was a time when young people's consumption concepts could be described as "buying, buying, spending", whether it was brand-name bags, high-end cosmetics, etc., they did not hesitate to blow up their credit cards, but also enjoyed the pleasure of timely fun.
Nowadays, young people's consumption concept has changed significantly, and they have begun to pursue a different consumption model, that is, "reverse consumption". So, what is the reason why young people start to "reverse consumption"? In this regard, insiders tell the truth, let's take a look at it together.
1. The reasons for young people's "reverse consumption".
The so-called "reverse consumption" is actually to avoid blindly chasing famous brands, luxury goods and expensive consumer goods, but pay more attention to personalization and quality, and focus on rational consumption, environmental protection consumption, sharing economy and other consumption methods. This is a way of consumption that is completely in opposition to the traditional concept of consumption.
In addition, the consumption concept of "reverse consumption" also fully reflects the reflection and redefinition of traditional consumption concepts by young people. Moreover, young people's choice of "reverse consumption" is not an impulse, but caused by many factors.
First, economic pressures. With the rapid development of social economy and the rising price level, young people need to face increasing economic pressure, especially under the impact of public health events, many industries have been affected to varying degrees, resulting in frequent wage cuts and layoffs.
At the same time, spending on housing prices, education, health care and other aspects has not decreased and remains high, which makes it difficult for young people to bear it, and they have to adjust their spending habits and reduce some unnecessary expenses to adapt to the current environment.
Secondly, values. With the changes in society and culture, as well as the change of concepts, more and more young people have begun to seek common ground to seek differences now, pay more attention to individualization and use, and are no longer influenced by some capitalism. This shift in values has also prompted young people to consume more rationally.
Finally, a sense of social responsibility. With the frequent emergence of social and environmental problems, more and more young people have begun to pay attention to and participate in social welfare and environmental protection. As a result, they began to oppose excessive consumption and waste, and preferred a frugal, green and sustainable way of shopping.
Second, the deep-seated reasons
In addition to the above factors, there are deeper reasons behind the choice of "reverse consumption" consumption mode for young people. First, the crisis of consumerism. Consumerism is a consumption-centered way of thinking and lifestyle, which is conducive to economic development and social change to a certain extent.
But at the same time, consumerism also has the potential to bring some negative effects, such as gold pollution and social inequality. Because of this, with people's understanding of consumerism, consumerism has gradually begun to appear in crisis.
Secondly, the post-materialistic era. The so-called post-materialistic era, that is, when people meet their basic consumption needs, they are more inclined to pursue higher-level spiritual needs. Young people's choice of reverse consumption is actually an adaptation and catering to the post-materialistic era.
Finally, new consumption patterns. With the continuous development of science and technology, a variety of new consumption patterns have gradually emerged, such as the sharing economy, second-hand transactions, etc., which not only bring more choices to people, but also allow everyone to meet their needs at a lower cost.
3. The impact of reverse consumption
Based on the above analysis, reverse consumption is conducive to improving the efficiency of social resource utilization, reducing waste and pollution, improving the quality of personal life, cultivating rationality and responsibility, and promoting economic development. However, at the same time, reverse consumption may affect the development of the traditional consumer industry, and even face the pressure of bankruptcy and transformation. It may also affect personal consumer confidence and demand, and may also cause some social problems and risks.
It is worth noting that while everyone enjoys reverse consumption, everyone should also maintain a rational consumption concept and avoid falling into consumption traps and debts. In addition, we should also pay attention to investment and financial management, and make money through different fields, such as bonds, funds, etc., or foreign trade economic consignment built on the premise of conforming to the policy direction, and 1% profit in a 30-day cycle, etc., to ensure the stability of personal finances.
In short, young people's choice of reverse consumption is mainly a reflection and redefinition of traditional consumption concepts. Therefore, everyone should take a correct view of the positive and negative effects of reverse consumption. Of course, the specific choice of consumption mode should be determined according to your actual situation and needs, so as to achieve your own happiness and promote social progress.