#来点儿干货#
Recently, when the little devil is brushing up on hot searches, he often sees #iPhone中国销量暴跌30%# #iPhone15价格跌至史上最低, and promotions are difficult to stop the stock price decline# These entries.
I don't know, I think Apple is going bankrupt [dog head]
Later, after the little devil had an in-depth understanding of all the relevant content, he found out that it was a false alarm, and the sales of iPhone in China are still big brother, don't believe it, let's look down!
Sales in China fell by 30% year-on-year?
The little devil thought about when Apple would pull his crotch so much in 2023, and went to check where the source of this data was for the first time, and searched for data for a long time, only to find out that it was not 2023....
According to foreign data sources, iPhone sales in the first week of 2024 will drop by 30% compared with the same period, not the whole of 2023.
As soon as the domestic news arrived, it became a plummet, and the data sales were still the first [dog head]
According to BCI data, a total of 270 million smartphones will be sold in China in 2023. BCI is based on the number of new device activations, and the top six domestic market shares in 2023 are Apple, vivo, OPPO, Honor, Xiaomi, and Huawei, accounting for 91.5% in total.
It can be seen that about 46 million iPhones will be sold in China in 2023, compared with 48 million units in 22, the sales volume has indeed declined.
But it's not as exaggerated as the 30% mentioned in the title, and the entire smartphone market is declining, and the iPhone still maintains the first share. Good guy, no wonder Zhang Xuefeng doesn't recommend people to study journalism, it turns out that there is a reason [melon-eating masses]
There is also a little devil who found out when he commented on glory in the last issue that in this year's Q4 Chinese mobile phone market ranking, although Apple is still the first, it is a negative growth.
The return of Xiaomi 14 series and Huawei Mate60 series has a certain impact on the entire high-end mobile phone market.
Although the conclusion of "sales plummeting by 30%" is a bit exaggerated, seeing the overall trend in the second half of 2023, coupled with Huawei's return, the P70 and Mate60 in the second quarter of this year began to mix doubles, and it is estimated that there will be another wave of impact on the high-end iPhone market.
When the time comes, it is really possible to see this kind of hot search again, and the sales of iPhones have plummeted by 30% because of the rise of domestic mobile phones!
After talking about sales, let's see if "the price of iPhone 15 fell to the lowest in history" is true?
Prices falling to all-time lows?
Just yesterday, Apple's official website began to launch a welcome event, and the rare big price cut was only two days away, and the hot searches on major platforms all appeared #iPhone15The price has fallen to the lowest in history#Related topics.
In fact, Apple will have promotions every New Year, but this year's official website price reduction seems to be relatively large.
So will glitter fans consider getting the iPhone 15 at this time?
This event starts at 8 p.m. on January 20 and ends on January 31, after all, it's 2024, and the iPhone will be promoted for the first time!
Is it possible that Apple is not worth the price at all, and it is just a return to the normal price in the market (and even now it is far from normal)
The little devil also helped you sort out the preferential benefits on the official website and major platforms, so that glitter fans who want to buy iPhone15 can have a better reference~
This time, we will only talk about the iPhone 15 series, which everyone cares about the most
At present,A lot of price concessions> a certain east discount> a treasure discount,If the budget is sufficient,15and15Probetween,Little Devil King recommends more15Pro,The biggest difference between them is,15ProThere is8GB of running memory and high brush!This upgrade is the most worthwhile。
If you want to change your mobile phone, remember to buy the mobile phone film together [dog head]
This time, Apple also launched the second-generation AirPods Pro Year of the Dragon Special Edition, except for the charging case and the dragon symbol on the outer packaging, it is the same as the ordinary version in other aspects, and the price is 1899 yuan.
Anyway, if you look carefully at the shape of this dragon, it doesn't look like Grandpa Niu [melon-eating masses]
After Apple's release, Huawei also launched the Year of the Dragon limited edition FreeBuds Pro 3, priced at 1449.
Judging from the pattern design, who do you think wins?
It seems that only when Apple feels the pressure, it is the most friendly to fruit fans, to be honest, the last time such a large price cut was iPhone5c, released in September, Double Eleven break, New Year's Day price reduction 500, and now the major e-commerce platforms are all kinds of discounts.
Such a diving incident will only make fruit fans remember one thing: only grab the first [dog head]
brief summary
From the autumn conference in September to the present, it seems that every hot search title linked to Apple has flaunted that Apple is not working and Apple is in trouble.
From a marketing point of view, Apple's official price reduction seems to really release a signal that iPhone needs to boost sales by cutting prices, but from the perspective of the entire mobile phone market, other mobile phone brands are also fighting a price war with you and me lower;
Therefore, the little devil still thinks that it is necessary to look at each brand objectively, of course, if it can be more better, anyway, we consumers will benefit [dog head]
The smartphone market is so volatile, which brand are you more optimistic about?