With the development of Internet technology, social e-commerce has become an area that has attracted much attention. As a new type of social e-commerce model, the company has achieved great success in the market in a short period of time.
This model attracts a large number of users by combining social media with e-commerce business, allowing consumers to enjoy social fun while shopping. This article will introduce in detail the operation mechanism, advantages and how to achieve the fission user effect of the national pooling model.
Nationwide Consolidation (Solve User Repurchase)
What is grouping? Grouping is a marketing activity in which merchants sell goods at preferential prices for specific products within an agreed time and on the condition of the number of people in the group. Users initiate group formation, and realize group fission through sharing and profit. Grouping is essentially a product purchase process, except that placing an order is no longer a single user, but a group of users.
The advantages of the national purchase model
The reason why the national purchase model can achieve great success in a short period of time is mainly due to the following advantages:
1. Low price temptation: Consumers can enjoy lower prices than the market price through grouping, which is undoubtedly a huge temptation for the majority of consumers.
2. Social attributes: By combining social media with e-commerce business, the national shopping model allows consumers to enjoy the fun of socializing while shopping. Users can share shopping information with their relatives and friends, interact with them, and enhance user stickiness.
3. Reward mechanism: The platform will give certain rewards to members who successfully participate in the group, such as points, red envelopes, etc., which further stimulates the user's enthusiasm for participation.
4. Fission effect: Through the sharing and invitation of users, the platform can quickly attract more users to join, so as to achieve the fission growth of users.
Schema resolution
1. The group mode is full of 10 people
2. Multiple reward mechanisms
First of all, suppose that ten people are satisfied and start the group, and out of three people, the other seven do not hit.
The three people who win the lottery can first get the successful products of the group, and they will also get a shopping fund equivalent to the price of the product issued by the platform, and the shopping fund will be unlocked through the platform rules to achieve "zero yuan purchase".
The seven people who did not win the lottery will be refunded in full, and users will also be rewarded with cash red envelopes.
In addition, users who successfully participate in the purchase can get additional points, which will be distributed daily and monthly in the platform's prize pool.
In addition, you can also add secondary distribution, store manager rewards, and regional rewards to bring more traffic and gameplay to the platform.