Since the Seagull was launched in April last year, the annual cumulative sales have exceeded 280,000 units, and the sales volume in December exceeded 50,000 units, while the performance of the Yuan Pro has not been satisfactory, with monthly sales of less than 2,000 units.
However, this situation is about to be changed, Yuan UP, as a replacement model of Yuan Pro, has completed the declaration work in the Ministry of Industry and Information Technology, and its product strength has been improved in all aspects.
The positioning of the Yuan UP is under the Yuan PLUS, which is an A0-class pure electric 5-seater SUV with a body size of 4310/1830/1675 mm, a wheelbase of 2620 mm, two configurations of 70 kW and 130 kW, equipped with 32 degrees and 45.12 kW battery packs, and a pure electric range of 301 km and 401 km.
In addition, BYD's core technologies such as e-platform 3.0, CTB battery-body integration and blade battery are also used, and the car is expected to be officially launched in March, with a price of between 8 and 100,000 yuan.
So from all aspects, Yuan UP is another urban scooter, and its cost performance will surpass that of the BYD Seagull, first of all, the wheelbase is longer and the space is larger, and the five-seat layout is the decisive factor.
Urban scooters are mainly used to buy groceries and pick up babies, or to meet the commuting needs of commuting, so there is not much difference between four-seater and five-seater, but occasionally when the whole family travels collectively, then the importance of five-seater is much more.
However, Yuan UP will not grab the market of Seagull, Seagull is the entry model of Ocean Network, and the positioning of the user group is biased towards young and sporty, while Yuan UP is the entry model of Dynasty Network, and the positioning of the user group is biased towards mature and home-oriented.
Moreover, SUVs of the same level are more expensive than sedans, and if the price of the Yuan UP is 8 to 100,000, then the price of the new Seagull will definitely drop, and it is expected to drop to between 60,000 and 80,000.
Judging from the price reduction of power batteries, I personally feel that this kind of pricing is entirely possible, and the raw material lithium carbonate has dropped to 100,000 tons, reaching 600,000 yuan a ton at a high level last year.
At present, VDA-sized lithium iron phosphate cells have been sold below 0.5 yuan/Wh, and some OEMs even get a price of 0.4 yuan, which is said to be reduced to about 0.3 yuan by the middle of the year.
That is to say, the 100-degree battery pack, the factory cost is tens of thousands of yuan, counting the cost of assembly, testing, wiring harness and other costs, it is estimated that the cost of getting on the car is less than 100,000 yuan, I don't know how Lei Jun will feel when he hears it, he said that the 100-degree battery pack needs at least 100,000 yuan.
In short, the power battery has started a price war, and the competition of OEMs will be more fierce this year, although Lei Jun said that the 199,000 Xiaomi SU7 is unlikely, but the more than 60,000 BYD Seagull is still very likely.