In 2003, Da Luo became popular all over the world (Ronaldo Luis Nazario da Lima), because of a "Real Madrid trip to China" came to China. Afterwards, whether they were fans or not, they all remembered his honest smile and matching voiceover: "Protect your throat, please use a golden throat piece, Guangxi golden voice!" Ronaldo was just 18 years old that year.
There is a ridiculous rumor behind this advertisement, it is said that the big boss with a golden voice invited Da Luo to dinner through an intermediary, promising to give a reward of 300,000 US dollars, just to take pictures of the meal. This is common in China's business world, and many bosses take pride in inviting celebrities to dinner, and Da Luo agrees. During the meal, they made Da Luo wear a jersey printed with Chinese and took a photo with a box. Da Luo also asked suspiciously whether he wanted to be a spokesperson, but the other party denied it.
A few years after the advertisement was broadcast, it is said that it was because another domestic pharmaceutical factory saw the influence of the Golden Throat advertisement and also wanted to invite Da Luo to shoot the advertisement, and he only found out about it.
However, at this time, Jin Yan had already made a lot of money, and the cost of Da Luo wanting to sue across borders to protect his interests was also very high, and finally the two sides reconciled.
The above is the story of the legendary Da Luo and the Golden Throat advertisement.
Cristiano Ronaldo in 2024 is also popular all over the world (Cristiano Ronaldo), and this time he came to China for the Riyadh Victory team's trip to China. On the evening of January 21, Ronaldo arrived in Shenzhen and attended a welcome dinner. It is said that he thought it was a ceremonial business dinner, but he didn't expect the organizer to sell a large number of seats at the dinner, and the buyers were basically Internet celebrities. There was also a picture of "Ronaldo toasting" at the scene, which couldn't help but be reminiscent of the joke "Hawking has to stand up and toast when he comes to China", which makes people laugh: What did Ronaldo experience at this dinner?
After the dinner, the host said that Ronaldo did not drink, and he and his teammates drank white fungus pear soup
Of course, influencers are not buying seats to chase stars, they are seizing this opportunity to attract more live stream traffic, which in turn converts into fans and more revenue. After they arrived at the scene, they carried out a live broadcast around Ronaldo crazily, and Ronaldo was constantly asked for autographs, group photos, and passively entered other people's live broadcast rooms throughout the dinner, which became a profit-making tool for Internet celebrities.
On the evening of the 23rd, Ronaldo apologized at the press conference, saying that he could not play due to physical reasons, and the game of Riyadh's victory in China would be postponed.
Afterwards, some fans were upset for Ronaldo, thinking that the organizer played Ronaldo: Ronaldo came to play football, but the organizer turned the event into a star show, and made Ronaldo like an animal in a zoo for tourists to visit, which was too ugly.
If you want me to say, it's not necessarily that Da Luo and Ronaldo don't really know, 30 years ago, Da Luo wouldn't really think that he was worth 300,000 US dollars for an hour of eating and drinking with Chinese entrepreneurs, right? 30 years later, the single appearance fee of the Riyadh Victory team's China tour is about 11 million US dollars, if Ronaldo does not participate, will someone from the Riyadh Victory team invite them to come?
Ronaldo came to reveal that he had an injury and couldn't help but play, and he didn't broadcast live or accept the dinner, so what did he come for, did he have to lie down and make money from the organizers?
Doesn't this bully honest people?