On January 24th, a Chinese New Year train printed with "Chinese Lo Mei Zhou Black Duck" departed from Shanghai Hongqiao Station. It conveys a sense of happiness, a sense of taste, and a trustworthy brand temperature to the passengers returning home.
At the launch ceremony of Shanghai Hongqiao Station, Zhang Yuchen, Executive Director and CEO of Zhou Heiya International Holdings Co., Ltd., Mr. Du Jinsong, Senior Vice President of Huatie Media Group Co., Ltd., and other leading guests attended the ceremony to witness this milestone moment.
Zhang Yuchen said at the ceremony: "Before the arrival of this meaningful festival, Zhou Heiya has the honor to name the high-speed rail train, which is both an honor and a responsibility for us. Starting from this year's Chinese New Year, the new vision of "Chinese Lo-mei Week Black Duck" not only conveys our persistent pursuit of quality, but also expresses our high respect for traditional culture. We advocate "Celebrate the Chinese New Year and Eat Chinese Lo-mei Zhou Black Duck", hoping to use the taste of Zhou Black Duck to convey the warmth of home and the charm of Chinese cuisine at the special moment of the Spring Festival. ”
At the launch ceremony, the guests of both sides jointly cut the ribbon for the brand train, which will carry the mission and vision of China's lo-mei Zhou Black Duck, and speed on the land of the motherland at the speed of China, conveying the brand temperature of Zhou Black Duck to thousands of passengers.
As a representative brand of lo-mei in China, Zhou Heiya has always kept up with the pace of the times. In terms of brand influence, as a leading brand in China's lo-mei industry, Zhou's influence is not limited to the domestic market, but has also expanded overseas. It represents the cultural connotation of traditional Chinese cuisine and demonstrates the strength and level of China's food industry internationally. In the past 5 years, Zhou Heiya won the only leisure marinated product brand on the list of China's 500 most valuable brands in 2021, and in the 2019 CCTV favorite duck neck brand vote, Zhou Heiya won the first place with an approval rate of 149,000 people, and continued to occupy the first place in the just-concluded China Food News 2023 consumer favorite lo-mei brand voting. Behind these honors is the trust and support of consumers for Zhou Heiya's products and brands.
In terms of high quality and innovation, "Chinese Lo Mei Zhou Black Duck", "Chinese Quality" and "Chinese Year" are all representatives of traditional Chinese culture and cuisine. Since its establishment, Zhou Heiya has carried the mission of promoting and carrying forward the Chinese lo-mei culture, and is committed to spreading this food art rooted in Chinese tradition to every corner. Zhou Heiya is not only a pioneer in the lo-mei industry, but also the disseminator and guardian of China's lo-mei culture. For example, the first fresh-locking packaging technology prolongs the shelf life of lo-mei products, pays attention to the selection of raw materials and the refinement of processing technology, and ensures the safety and taste of products. At the same time, according to the market response every quarter, enrich the variety of new products to meet the taste needs of different consumers, its unique formula and production process, so that its products have a unique flavor and quality, deeply loved by consumers. Leading the development and consumption trend of China's lo-mei industry.
In terms of economic value and industrial driving effect, China's Lo Mei Zhou Black Duck has significant economic value and industrial driving effect, providing strong support for national economic development all year round. At the same time, it also drives the development of upstream and downstream enterprises in the lo-mei industry chain, and promotes industrial agglomeration, transformation and upgrading. In 2022, the planting and acquisition of the spice of single pepper has continued to increase the income of 5 surrounding villages and 14 villager groups, and absorbed more than 300 surrounding villagers to work all year round. In recent years, Zhou Heiya has actively promoted breeding, production and marketing, improved the production standards of the industrial chain, and driven the integrated development of the primary, secondary and tertiary industrial chains. In order to ensure that the production area can stably supply high-quality raw materials that meet the requirements of Zhou Heiya, Zhou Heiya has cooperated with suppliers to establish special breeding bases in Shandong, Gansu, Guizhou and Sichuan, and uses Sino-Singapore white feather meat duck, Gansu Jiapin pepper, star anise and other products recognized by the National Livestock and Poultry Genetic Resources Committee as marinated raw materials. It has made important contributions to China's economic development and scientific and technological innovation, and represents the strength and level of China's lo-mei industry on the global stage.
It is estimated that during the Spring Festival in 2024, the cross-regional flow of people across the country will reach 9 billion, and the demand for travel and family visits will be released in a short period of time. In this context, as a "mobile business card" to display the brand image, the China Lo-mei Zhou Black Duck brand special train relies on the strong communication potential of China's high-speed rail and the communication scene of 100 million traffic to help Zhou Heiya's brand influence penetrate deeply into various markets. This cooperation will become a "high-speed engine" for Zhou Heiya to help achieve green production and further expand the voice of high-end brands.
The Spring Festival is approaching, and the Black Duck brand special train of China Lo Mei Zhou will carry the mission and enthusiasm of food brands from major countries, witnessing every expectation and reunion at the station between countless platforms. At the beginning of the new year, Zhou Heiya is willing to send a warm heart to thousands of miles to send a different kind of New Year's flavor to thousands of families.