Recently, many data and statistical agencies have announced the 2023 China mobile phone market report, among which, according to the report of Wall Street, Apple ranks first in the Chinese market in 2023 with 45.747 million mobile phone activations, followed by familiar faces, the second is vivo, with 44.555 million mobile phone activations, the third is Honor, the fourth is OPPO, the fifth is Xiaomi, and the sixth is Huawei.
No. 1, Apple, 45.747 million units, accounting for 17.0%
second place, vivo, 44.555 million units, accounting for 16.6%
third place, OPPO, 42.591 million units, accounting for 15.8%
fourth place, Honor, 39.818 million units, accounting for 15.3%
fifth, Xiaomi, 39.818 million units, accounting for 14.8%
Sixth, Huawei, 32.407 million units, accounting for 12%
This data is the number of mobile phone activations, other institutions have statistical shipments, the data of each agency is still a little different, in fact, the data of mobile phone activations is more objective, can more truly reflect the market situation, shipments may be counted to the number of mobile phones stockpiled by dealers.
For this data, everyone has their own opinions, some netizens will think that Apple is not good, and the market share is so close to other manufacturers, and some think that vivo and OPPO have won hemp. However, everyone thinks that Huawei's performance is very strong, from the previous "other" to sixth, and at this time, some people will discuss who will fall out of the top five and who will fall to the "other".
At the beginning, when the Huawei Mate60 series was a big seller, there were rumors on the Internet that Huawei's return had the biggest impact on Xiaomi, and some said that it might fall to other. But now, these rumors are a bit funny, Xiaomi not only has little impact, but is the one that is performing better and better, and in the last quarter of 2023, it also ushered in a 38.4% growth, becoming the first domestic brand.
The biggest impact of Huawei's return is actually Apple, look at the above ranking of China's mobile phone market in the fourth quarter of 2023, Huawei's mobile phone activation increased by 79.3% year-on-year, although Apple is still the first, but it decreased by 10.6% year-on-year, you must know that in this quarter, Apple's iPhone 15 series has only been released recently, and there is a double 11 discount promotion.
At present, the main group of Huawei mobile phones is high-end users, which is very close to Apple's target group, and Huawei is robbing Apple's part of the high-end market.
The second and third places are vivo and OPPO, both of which are mainly in the offline market, but now that the Huawei nova12 series has been released, it is estimated that it will be a hit offline, which will affect OPPO and vivo to some extent, which can be seen from the market report in the fourth quarter, both of which have declined.
Honor's situation is special, Honor will not be greatly affected by Huawei's return, because many people may still mistakenly think that Honor and Huawei are the same, and when Huawei did not have 5G Kirin before, many people used Honor to replace Huawei, which is very beneficial to the offline market.
In general, Huawei is estimated to be stronger in 2024, P70 series, Mate70 series, nova13 series and other models may have big moves, and the mobile phone market pattern may have a reshuffle, Apple, vivo, OPPO, Honor and Xiaomi, who will fall out of the top five? It is estimated that there will be results in the middle of the year.