The seven-person group model, also known as the instant spelling mode, adopts a game of combining the group with the "two-two copy", Sergio wants to find a marketing model that breaks the magic bow and splits very quickly, and the drainage effect is very good, which combines the current popular "social e-commerce" and "shopping gameplay", and subsidizes users by extracting the platform's business income as a reward, attracting users and serving users with a more humanized reward mechanism, so as to accelerate the conversion of users to fans and pull effective traffic for the platform.
The seven-person group mode restricts the number of people in the fission, with a group of seven people as a unit, does not force any users to develop offline, avoids legal risks, and realizes the effect of rapid fission and drainage of the platform on a reasonable and legal basis.
Let's illustrate how this mode works with a concrete example:
1. There are only 2 positions below each point;
2. If the following 2 positions are full, they will slide downward;
3. Registration is ranked in the code system
The slippage rule is direct push priority, and from top to bottom and from left to right will be automatically ranked
Suppose the direct push prize is 100 yuan now, and the point prize is 50 yuan
No. 2-7 is the direct push of No. 1, so when No. 1 is out, you can get (100+50)x6=900 yuan
If No. 2 is out of the group, No. 2 can get 50x6=300 yuan
The amount of rewards you can get for each group has something to do with whether the people in the group are direct pushes or not
The sooner you participate in the group buy, the faster you will be able to claim the rewards and encourage users to actively participate in the group buy.
Reward Description:
1. Sharing rewards: 10 yuan/person can be shared directly, and 6 people can be obtained by directly sharing a group
2. Seeing the point reward: the point reward is 5 yuan/person, the first user is the first to participate, and when the next 6 users also come in to join the group, the first user will be given priority to get the point of view
3. Repurchase reward: Those who share with members can enjoy 5%-45% repurchase rewards if they repurchase in the mall.
Advantages and characteristics of a group of 7 people:
1. Let users spontaneously split, so as to attract new users and promote old users to buy again.
2. Rapid departure, 1 time every 1 minute or 2 minutes, each departure can get 1.2 times to 1.5 times of the income.
3. Every time the group goes out, the profit is distributed in the form of a positive wave ratio, and the platform earns income for each order.
4. For consumers, the more successful the group, the higher the reward for joining the group.
5. For the platform, the more users and the number of participations, the higher the traffic and revenue of the platform, and at the same time improve the repurchase rate of user products.
That's all for today's sharing, if you want to know about the mode scheme, you can comment and leave a private message, thank you, goodbye
Disclaimer: This article is only for case sharing, and there is no promotion and marketing
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