In order to meet the needs of sellers,
Amazon is constantly opening up its internal data!
Recently, Amazon has once again taken a knife on the Review (user review) mechanism!
This time, Amazon has introduced an AI function based on large language models, allowing customers to learn about product details and reviews "by asking questions".
This time, Amazon launched an AI Q&A assistant based on large language models, which is a further extension of the AI review summary function, and its purpose is to allow customers to obtain key information in the first time and place orders quickly and with confidence.
For example:
For example, when a customer browses the page, sees a sweatshirt and becomes interested in the product, he can ask the AI assistant: "Is this shirt made of thick material?" Is this sweatshirt good for running?" Or "Does it fit when a 6'7" tall person wears it?"
Amazon's AI will answer in detail!
In addition to answering the parameters of the product, it can even tell jokes and write code, as well as optimize the product title and description.
So, where does the answer to the Amazon AI assistant come from?
There are several sources, including historical reviews, answers from other customers, past responses from sellers to similar questions, other data sources, etc., and other data bases that are somewhat intelligent.
PS: At the moment, the feature is still in beta and is only available to some consumers, so not everyone can see it!
In addition, there are also sellers who report that the page on which the form uploads products has changed!
When uploading products with the form and downloading the batch table of the relevant category, the "view all" button is added under the category selection, and the keywords recommended by Amazon for the category will appear after clicking.
You can select keywords that are strongly related to your product or that you are going to push, and the downloaded batch form will contain the keyword you selected in the "Item Type Keyword" drop-down box, so that the table uploads products with more keyword weight.
PS: At present, some sellers have this function, and Amazon may still be in the testing stage!
Once this feature matures, it will be launched on the whole site, and the disclosure of this data can help sellers more accurately judge the readiness of category keywords.