"Foxconn" in the car industry, Cialis has suffered a huge loss of 10 billion in four years

问界“遥遥领先”，赛力斯“摇摇欲坠”……。

Yu Chengdong is selling so hard, why is Cialis still losing money?

Before cooperating with Huawei, Cialis could still earn tens of millions a year. After cooperating with Huawei, why did you lose money for 4 consecutive years, with a total net loss of tens of billions?

Some people say that Cialis has long been reduced to the "Foxconn of the car industry" and has lost its "soul".

The loss is not surprising at all, after all, even Huawei's car-making business has not been profitable.

Do you agree with it?

According to Cialis (601127. SH) disclosed its 2023 results on January 24, showing that it expects a loss of 2.1 billion to 2.7 billion in 2023.

At the same time, check the past financial report data: in 2019~2022, the net profit attributable to the parent company of Cialis will be 66.7215 million, -1.729 billion, -1.824 billion, and -3.832 billion respectively, superimposed on the loss in 2023.

In the four years of this year, the cumulative loss of Cialis will be 9.485 billion to 10.085 billion.

And these four years are the four years of cooperation between Cialis (formerly Dongfeng Xiaokang) and Huawei.

According to public information, in 2019, Sailis and Huawei signed a strategic cooperation agreement, and the two sides will carry out in-depth cooperation in the field of intelligent networked vehicles.

However, you find an interesting phenomenon. Before fully embracing Huawei, Dongfeng Xiaokang, the predecessor of Cialis, was profitable.

According to the financial report released by Dongfeng Xiaokang, it has been profitable for nine consecutive years in 2011~2019. However, the profit fell from 720 million yuan in 2017 to less than 100 million yuan in 2018, with a cumulative profit of 3.288 billion yuan in nine years.

At this time, although Xiaokang shares found that they were profitable, but as a micro-starting Dongfeng scenery, Dongfeng Xiaokang and other models, in the field of passenger cars, the sense of existence has not been strong, and the new energy is facing the risk of being eliminated.

Instead of fighting alone, it is better to hug Huawei's thigh and "gamble". For the fledgling Huawei, cooperating with Xiaokang is essentially "huddle for warmth".

Because, at that time, almost no large manufacturers were willing to cooperate, and perhaps large manufacturers were unwilling to hand over their "souls" to Huawei.

As a result, in April 2021, the first model of cooperation between Huawei and Celis, Huawei Zhixuan SF5 was launched, the second model Wenjie M5 was launched at the end of 2021, in September 2023, the new AITO M7 series was officially launched, and on December 26, 2023, Wenjie M9 was officially launched.

With Huawei's in-depth empowerment, the world has soared, and it has taken the lead in the field of range extenders.

As of January 1, 2024, the M9 Dading has exceeded 30,000 units, and large-scale deliveries will start on February 26.

On January 20, 2024, Yu Chengdong, chairman of Huawei Automotive BU, revealed that in the four months since its launch, the number of orders for the new M7 has exceeded 130,000 units. He said that the monthly delivery capacity of the car will exceed 30,000 units this year.

According to the data, in the first three weeks of January, the sales volume of Wenjie were 5,900, 6,800 and 7,300 respectively. In other words, the current sales volume of Wenjie has exceeded 20,000 units.

It is undeniable that the growth of Wenjie automobile sales has further benefited Celis. However, the surge in costs and expenses has also made Cialis "sell more, lose more".

It is worth mentioning that although there is Huawei's "side", but the company wants to turn losses into profits, it may not be able to completely count on Huawei, from the current point of view, to better gain a foothold in the market, Cialis still has a long way to go.

Especially about its own business, it's really getting worse and worse for hemp rope tofu.

Why?

The mid-size SUV Landian E5 launched by "Blue Electric", an independent brand of Cialis, was reduced by 3-40,000 yuan in the whole series, and the starting price was pulled to 99,800 yuan.

In the latest December, the combined sales of the E3 and E5 models of the Landian brand were only 3,474 units. The blue electric E5 uses BYD Fodi battery hybrid technology and Huawei's intelligent vehicle technology, which is miserable.

More importantly, you found that in addition to cooperating with Cialis, Huawei has also cooperated with Chery, BAIC, and JAC to create three major brands: Zhijie, Xiangjie, and Aojie.

In addition to cooperating with several major car companies to build the "Four Realms" brand, Huawei also officially signed a strategic cooperation agreement with Dongfeng VOYAH on January 22 this year. There is a high probability that there will be an HI mode model like Changan AVATAR.

If, on that day, some of the other partners show quite high sales, will Huawei still devote its main energy to embracing the world?

quotes the words of Brother Xiao Yang, the ceiling of the live broadcast industry: "Peking Opera can be sung, but there is only one Mei Lanfang."

There can be many car foundries, but the soul belongs to the only one, and if the foundry sells well, the resources will definitely be tilted too much.

Do you think Cialis will be the lucky one? If you don't work hard, will continuous losses be the norm in the future?

Thanks for reading

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