Back on September 18, 2007, Chinese Life signed Yao Ming to become the company's global image spokesperson, opening a precedent for Chinese financial and insurance companies to choose spokespersons. This time I held hands, and it was 16 years to go.
Recently, based on Chinese Shou's strong support for basketball and rural sports over the years, Yao Ming participated in the performance of Chinese Shou's new comprehensive financial promotional film "Invest in What You Love, Live Up to Your Trust", and supported the high-quality development of financial central enterprises with practical actions. The film skillfully presents the emotional echo of "time flows, trust lasts for a long time" in the interweaving of history and reality, reflecting the responsibility and progress of Chinese life and the country and serving the people, and has now landed on CCTV comprehensive channel and news channel.
Yao Ming mentioned in the interview that he has always highly recognized the core concept of the corporate culture of Chinese Life "becoming a person and achieving oneself as an adult", whether it is a player or a basketball association, his love for basketball has never changed, and he constantly develops and improves himself in the process of achieving and helping others, and better serves the society. For Chinese Life, whether it was insurance in the past or comprehensive finance today, it has always integrated its own development into the cause of the party and the people. Yao Ming also specifically mentioned that the firm and continuous support of Chinese Life has provided an important foundation for the healthy development of basketball and the construction of a sports power.
In the past 16 years, from the well-known slogan "If you want to vote, you will vote for Chinese life" to today's unswerving commitment to "vote for what you love and live up to your trust", it has witnessed the original mission of Chinese life to keep pace with the times and strive to escort people's lives.
In the past 16 years, Chinese Life has gradually developed into a comprehensive financial and insurance group with a comprehensive business scope covering insurance, investment and banking, and many entities have ranked first or in the forefront of subdivided industries, constantly meeting the diversified financial and insurance needs of the people.
In the past 16 years, the consolidated total assets of Chinese Life Group have increased from 1.2 trillion yuan to more than 6 trillion yuan (as of the end of 2022, excluding China Guangfa Bank). The Fortune Global 500 ranking climbed from 192nd to 54th. The brand value increased from RMB58.867 billion to RMB485.567 billion, continuing to lead China's financial and insurance companies.
The role is changing, and the guardian is the same
From the original player to the current president of the Basketball Association, Yao Ming's personal role has changed dramatically. Once the "mobile Great Wall" on the court and the "powerful center" in the hearts of hundreds of millions of fans, it has become an important promoter of the development of China's basketball industry. Although his life has changed and his identity has changed, his passion for basketball has always been the same. At the same time, Chinese Life has also undergone great changes, from a life insurance business-based enterprise to a world-class financial and insurance group. Along the way, we have witnessed the growth of each other, experienced many moments of special significance, and practiced the pursuit of the cause and the commitment to protection in mutual achievement.
Cast for love Cast for what you love
In 2008, coinciding with the Beijing Olympic Games, Chinese Shou Ying launched the first promotional film "To Vote" starring Yao Ming, with the straightforward and powerful slogan "If you want to vote, you will vote for Chinese Shou" and Yao Ming's classic image of pitching, which is still fresh in the audience's memory after many years. The word "cast" is a pun: accurate shooting on the field, winning applause for the motherland, insuring life and property, and having the promise of Chinese life, let this propaganda film full of feelings gain a high reputation. The new version of the slogan, "Vote for what you love, live up to your trust," is a renewal and sublimation of "knowing each other for many years and being worthy of trust" and "if you want to vote, you will vote for Chinese's life." "Throw" has expanded from "shooting" and "insurance" to "investment" and "defection" and other richer connotations, and all "throwing" originates from love, for love, and achieves love, which cannot be disappointed.
We have known each other for many years and lived up to our trust
Time flies, and Yao Ming's dress in the film has changed from a jersey to a suit, which is a little more calm than the original spirit, but he is still the same reliable big hands, doing the same shooting action as back then. Historical footage overlaps with real-time shooting, representing the unchanging feelings that travel through time and space. The language of the camera silently amplifies the emotions, the shooting person has not changed, the shooting goal is still as firm as ever, and a feeling of never leaving is spontaneously born. As the pride of Chinese basketball, Yao Ming has never left basketball although he has said goodbye to the court, just like the protection of Chinese Shou to customers, this accompanying emotion has always been there, through time and space and timeless.
The new version of the promotional video "Invest in What You Love" of Chinese Life Integrated Finance contains active investment and hard work for the people or things you care for, conveying firmness and perseverance, protection and responsibility. "Living up to the trust" represents a commitment and a sense of responsibility. For more than 70 years, Chinese Life has always fully served the overall development of the country, carefully guarded the people's better life, and endowed comprehensive finance with more warmth and humanistic feelings in the journey of practicing politics and people's nature and improving professionalism, and is a trustworthy and entrusted financial central enterprise. "Invest in what you love and live up to your trust" is not only the response of Chinese Life to the acquaintance, acquaintance and trust of customers, but also the strong voice of the times to unswervingly follow the road of financial development with Chinese characteristics and practice the strategy of financial power.