CCTV criticized the toilet signs in various cities for being "incomprehensible", not only at first glance, but also after careful reading.
What's more, some bathroom signs appear to seriously insult women, which are suspected of pornography and are not suitable for children!
The design concept of the bathroom should put the function first, not only so that the masses can understand, but also quickly understand.
While pursuing creative innovation, we must also keep the bottom line of "functionality", and its existence is essentially to solve the physiological internal urgency of human beings.
If you blindly deviate, have dirty thoughts, and let people specialize in your design concept, it is really too low-
For example, the sign of the bathroom in the picture below is absolutely discouraged by those who are in a hurry.
An oval shape with a line in the middle, can you tell a man and a woman? Are you sure that a minor can read it, or can a child understand it?
Maybe people who know English understand that HER means "she" her, which means that the one on the left is the women's toilet.
But most people will hesitate for at least a few seconds to be sure when they walk to the toilet door, and the top of the men's toilet sign is somewhat embarrassing!
Sometimes, I really "admire" the designer's brain hole, in the middle of the men's and women's toilets, there is a direct opening, and what is even more bizarre is that the sign shows that the men are trying to peep at each other.
In some places, it is even more excessive, the man's arm is directly stretched out to the woman, and this is the toilet, which is not a popular science sexual harassment, which is out of place.
This not only insults women, but also sees men as perverts, and although there are objective facts about this incident, not all men have problems.
So, the idea of the logo is hard to accept, and how will the children understand it?
Previously, the washroom signs were color-coded, blue for men and red for women.
Now designers focus on modeling, the color is unified, the pattern is unified, and it is difficult to distinguish between male and female characteristics.
Which is the head? Which represents the chest? What does the extra little bit mean? The degree of openness has reached three levels.
Most people need to pause for 3 seconds to roughly confirm when they see these signs, but some old people don't understand the designer's concept at all, and they are in a hurry.
CCTV angrily criticized that the existence of public toilets is to facilitate the masses, and they can't understand or guess, and they have lost their meaning.
How many people can see at a glance which is the women's toilet and which is the men's toilet, without any text description, what a straight mustache represents, I don't know!
In some cities, private parts of the body are used directly as restroom signs.
The color is based on women's pink and men's blue, which is both abstract and concrete, and the two points are too obvious.
It's not just the body pattern, but sometimes, the normal reproduction problem can also be used by designers as a toilet sign.
We will see two signs of screws and screw caps in the corner of the bathroom, adults understand it, it is obvious that there is a suspicion of pornography, and the implication is too obvious.
Including some entertainment venues such as song halls, Internet cafes, billiard rooms, cinemas, in order to reflect the personality, the toilet door is directly pasted with the abbreviation of German H and D.
Neither English nor Chinese, there is no color distinction, and there is no pattern reference, the editor wants to say that when it comes to this, the living may really be suffocated by urine.
You can only catch the waiter and ask, or wait for the people inside to come out, it is possible to know which is the men's toilet, and when to go to the toilet depends on guessing?
Therefore, CCTV angrily criticized the concept of bathroom designers for deviating, the essence of design and function are put first, not only to understand, but also to understand quickly.
Image source network