On January 24, Dongfang Selection Tuba Jingwen and the director team opened a new model to bring goods, but the number of online viewers has always remained around 10,000. This makes people wonder: Except for the coat of culture, are all anchors with goods the same?
In today's field of live streaming, in order to attract the audience, in addition to blowing, pulling, playing, singing, and dancing, some of them focus on emotional cards, tell warm and touching stories, and some use funny humor as a selling point, so that the audience can consume in laughter.
Others are based on expertise to provide consumers with valuable shopping advice. These cultural coats undoubtedly add a lot of color to the live broadcast of goods, and some anchors often put on various cultural coats for their live broadcast rooms.
The reason for Dongfang's selection of tuba is that Dong Yuhui's cultural communication and delivery methods have skyrocketed in popularity, and he once became a leader in the live broadcast industry, and even anchors like Brother Xiao Xiang envy his talent.
Dong Yuhui's knowledge-based delivery, with its rich knowledge reserves and unique insights, combines products with knowledge, and allows the audience to gain more knowledge and inspiration while buying products by explaining the background, culture, history and other aspects of the product.
He is also good at using his sincerity, personal experience, and the story behind the product to make the audience emotionally resonate. He pays more attention to interacting with the audience in the comment area, through Q&A, lucky draws, etc., so that the audience can participate in it, improve the audience's sense of participation and purchase enthusiasm, so that things can sell themselves in the shopping cart.
Since the outbreak of the Jilin small composition incident, Dong Yuhui had no choice but to separate from Dongfang Selection Tuba and independently opened a live broadcast room with Hui. This made the people who wanted to go to "Dong Yuhuihua" miserable, and the number of tuba people became fewer and fewer day by day.
Today, Dongfang selected the anchor Jingwen and the director team to discuss bringing goods in the form of a concert, and Jingwen sang songs one by one from looking back, a thousand reasons to be sad, Lake Baikal, strangers, yearning, after tomorrow, watching the moon climb up, spreading, and about winter.
sang for 2 hours in a row, but unfortunately the number of people in the live broadcast room has always remained around 10,000, which is really heart-wrenching.
The lyrics slowly came out of Jingwen's mouth, and the moving singing voice seemed to be as sad and tired as his current mood, and he no longer had the demeanor of the past.
Netizens left messages saying:
It's okay to sing occasionally, but I can't stand it all the time.
With the sound card on, does he think he sings better?
It's not interesting to sing all the time.
It's really boring to sing all the time, are you stunned?
In other words, everyone doesn't like it and can't hurt Keiwen. In the past, Dongfang selected the tuba live broadcast, when it was not all 100,000+, one Dong Yuhui compared the tuba to the others.
This is probably leaving Dong Yuhui, a big coffee in cultural output, after we remove this cultural coat, we will find that the anchors who can really attract the audience and maintain high popularity are those who have the strength of knowledge sales.
He may not have a flashy cultural packaging, but he can win the trust of consumers with his sincere attitude, professional product knowledge and excellent cultural output skills.
The reason why Jingwen's new model of bringing goods can maintain 10,000 online people is not only the blessing of cultural clothing, but more importantly, they have made great efforts in product selection, live broadcast planning, customer service and other aspects.
Otherwise, the number will drop to a few thousand. For the live streaming industry, cultural coats can certainly attract the attention of the audience, but what can really retain the audience and promote sales is the sales strength of the anchor.
Whether it's an emotional story, a funny performance, or expertise, it all ends up being implemented into the product itself, so that consumers feel that they are getting the best value for money.
Therefore, when we evaluate an anchor with goods, we should not only look at their cultural coat, but also pay attention to their sales strength and product quality. Only in this way can we find truly trustworthy anchors and buy satisfactory products among the many live broadcasts.
In short, Dong Yuhui has attracted the attention and love of a large number of audiences through his unique knowledge-based style of bringing goods, sincere and touching stories, humorous expression, strong interactivity, professional product knowledge and multi-platform communication.
Last night, the two-hour interview with Hui sold more than 16 million, which was the sales volume of the previous People's Literature Magazine for more than two years, which once again proved Dong Yuhui's strength and ability.
A senior media person sighed in the circle of friends: "I never dreamed that the writer interview could attract so many viewers, and the number of people online at the same time reached 640,000."
It seems that Dongfang Selection Tuba has to rectify and change its strategy, otherwise it will show that it has no value in life when it walks with Hui.
Conclusion:
Dong Yuhui independently opened a live broadcast room with Hui, which is a true portrayal of his personal emotions and career, and also a testimony of his continuous rise in the entertainment industry.
His independent live broadcast room and studio plan bring more expectations to fans. Behind this turmoil is the continuous change and struggle of Dongfang Selection. If it doesn't change, Dong Yuhui's story may continue, but the ending of this chapter has already doomed his entertainment career to a new level, let's wait and see.
In this regard, after reading it, what do netizens think of Jingwen's new delivery model?Welcome to leave a message in the comment area to discuss!#Article Launch Challenge#