On January 24, "Ronaldo is dissatisfied with the organizer of the China trip" rushed to the hot search.
According to the original plan, football superstar Cristiano Ronaldo and his Riyadh Victory team are ready to play Shanghai Shenhua and Zhejiang in Shenzhen on January 24 and 28 respectively. At 20:30 on the evening of January 23, the organizer held a press conference to announce that Ronaldo could not play due to physical reasons, and the Riyadh Victory team's trip to China was postponed. At the same time, the organizer quickly announced an omni-channel refund plan, promising that the air tickets and hotels of fans who come to watch the game can be "reimbursed".
At the press conference, Ronaldo said, "I want to say sorry to the Chinese fans, there are some things in the football world that cannot be controlled. I'm sad, and I understand your sadness. ”
Cristiano Ronaldo apologizes: Some situations are really out of control
The Korean media was unhappy: He left without apologizing
According to CCTV Sports News, on January 23, Beijing time, the organizer of Riyadh's victory China tour announced at the press conference that Ronaldo could not play due to physical reasons, and the match with Shanghai Shenhua and Zhejiang teams was postponed. The related news attracted the attention of netizens and quickly rushed to the hot search.
According to @Xinhua News Agency, fans who have already purchased tickets can get a full refund, and the organizer will also compensate for the actual air ticket and hotel expenses incurred.
According to People's Sports, Ronaldo said at the press conference: "This is a sad day, I want to say sorry to the Chinese fans, but some situations are really out of control." I've been playing for over 20 years and injuries are inevitable and I regret that. "Our game is not cancelled and we will be back. I love it, I love the fans and I hope to finish here. ”
According to Chinanews.com, these words gave disappointed Chinese fans a hint of comfort, but they directly poked the nerves of the South Korean media. Some Korean media commented: "Ronaldo's attitude in China is completely different, and he left without apology in South Korea." "Speaking of the grievances between Korean fans and Ronaldo, it dates back to 2019. At that time, Cristiano Ronaldo, who played for Juventus, went with the team to South Korea for a friendly match. In Juve's match against the K-League All-Stars, all the fans in the stadium waited for Cristiano Ronaldo to come on the pitch, but until the end of the game, the latter was on the bench. After the game, Ronaldo did not give an explanation to South Korean fans and media.
After Ronaldo apologized to Chinese fans, some Korean media said that Ronaldo has good memories of China, which is in stark contrast to his attitude in South Korea. There are also Korean media who recalled the details of Juventus' game in South Korea, saying that the team arrived an hour later than expected at that time, which was a disregard for Korean fans.
“C罗敬酒”背后：网红买票开直播
The team's live broadcast posters only have Ronaldo and Internet celebrities
According to Red Star News, on January 22, Ronaldo attended the dinner of Riyadh's victory trip to China. Subsequently, a photo of Ronaldo and his teammates raising a glass circulated on the Internet, and the related topic "Ronaldo toast" quickly appeared on Weibo hot search. In the photo, the guests at Ronaldo's table collectively raised their glasses to celebrate, some of them were holding red wine glasses, while Ronaldo and others were holding a teacup-style utensil, not a conventional wine glass.
Subsequently, Yao Annie, the host of the dinner that night, came forward to refute the rumors in the live broadcast, "Ronaldo did not drink alcohol that night, he drank white fungus pear soup, and professional players cannot drink before the official game." ”
Judging from the menu of the day exposed by the media, there is a dish called "Stewed Autumn Moon Pear with Amber and Golden Ear", which is similar to the tea cup held by Ronaldo.
According to China News Weekly, in Ronaldo's view, this occasion full of business etiquette was sold by the organizer A large number of "seats", and most of the buyers were Internet celebrities. After spending the admission fee, the Internet celebrities use live broadcasts and other methods to obtain benefits. Throughout the dinner, Ronaldo was annoyed by autographs, group photos, and live broadcasts.
Before Ronaldo's trip to China, an e-commerce live broadcast platform had contacted Ronaldo's agent through an intermediary to discuss live streaming, but in the end, due to the disagreement on commercial rights and interests, the form was rejected by Ronaldo himself and the brokerage team.
Who would have thought that the live broadcast platform went to co-planning with the organizers, and finally persuaded the Riyadh Victory team to carry out live broadcast in the name of the team. However, in the promotional posters released later, there was only a portrait of Ronaldo himself and the Internet celebrity partner, and Ronaldo and Riyadh Victory Club were very dissatisfied with this.
Screenshot of the live streaming platform
Organizers: Professional players should be accustomed to injuries
A large number of fans protested outside the hotel
According to Shangguan News, on the evening of January 21, the Riyadh Victory team arrived in China, and thousands of fans went to pick up the plane, in order to witness Ronaldo's demeanor in advance. At the same time, the organizer said in an interview, "Ronaldo does have some injuries in training, but we think this is something that professional players are used to. Riyadh Victory has a very strict physical recovery training system, and as far as we know now, Ronaldo will be involved in all the events of this trip to China. The organizer's statement reassured the fans who were going to watch the game.
After the organizers announced the postponement of the event, the news immediately rushed to the hot search, followed by a large number of fans gathered outside the hotel to express their protest against the organizers, and many fans expressed their dissatisfaction with the organizers on social platforms.
According to Yicai, an industry investor who almost participated in Ronaldo's trip to China said, "This should be something that the tournament organizers did not expect, this is a big gamble fueled by crazy capital, and if you gamble, you will have to bear the final result." "This year's concert explosion, the introduction of international sports events, especially Messi's trip to China, have made many investors eager to try, as if it is easy to make money. But not every commercial blockbuster makes money, and once it loses money, it may go bankrupt.
The above-mentioned investors said that many people are afraid to enter the game, because the operation of an international commercial event is not only the opportunity to win the "super IP" to compete in China, but more importantly, many small and important things, and the approval at all levels alone will take at least three to eight months;
The investor said that if according to the operation experience of a commercial blockbuster, famous actors, famous directors, and large investment, if Ronaldo's China trip wants to draw a more successful end, it may need two people, one is a "producer", and the second is a "crisis public relations master", who can handle the crisis well. "Times have changed, and any project, whether it is an investor or an operator, must first think about how to do a good job. ”
Editor|Wang Yuelong, Du Bo
Proofreading|Cheng Peng
The daily economic news is synthesized from CCTV Sports, Xinhua News Agency, People's Sports, Red Star News, China News Weekly, Shangguan News, and China Business News
National Business Daily
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